Case Study: Shipshape Photography

Photography has become an essential element of the communication mix for the American Bureau of Shipping (ABS), and is used to reflect the diversity and international nature of the business. If executed properly, a photograph can help explain a technical point or issue in such a way that it makes sense to an audience outside of the shipping community. We initially decided to use photography to enhance the visual content of our annual report. We now also use it in company newsletters (both internal and external), brochures and exhibit stands.

Smyth, Gillian and Susan V. Gonzalez. Communication World Bulletin (2006). Articles>Graphic Design>Photography>Case Studies

The Challenge of Line Manager Communication

There is a great deal of research around these days that makes the connection between employee engagement and good line manager communication. After all, as the saying goes, people don’t leave bad companies, they leave bad managers. The reality is there are many elements that make a bad manager. As communication professionals, we are not there to solve all the problems of socially challenged managers, but we do need to help them fulfill their role in effectively communicating to their people.

Cropley, Adrian. Communication World Bulletin (2007). Articles>Business Communication>Management>Workplace

Challenging Your Assumptions: Entrepreneurial Groups Offer Idea Incubators

I recently had a conversation with a colleague about business development. While that's neither revolutionary nor even terribly uncommon, what was different was that we weren't commiserating about business cycles or the fact that when we're busy we often neglect the very activities that bring in new projects. Instead, we were talking about strategies for moving our businesses in new directions. When was the last time you questioned your business strategy or seriously considered adding a new business line or branching out into a new service area?

Steigman, Daria. Communication World Bulletin (2006). Articles>Business Communication>Management

A Checklist for Public Relations Practitioners When Considering Measurement or Evaluation Research

Read these 10 useful tips from Walter K. Lindenmann, Ph.D., an independent consultant specializing in public relations research, measurement and evaluation services.

Lindenmann, Walter K. Communication World Bulletin (2003). Articles>Business Communication>Public Relations>Assessment

Combine Writing, Editing and Design in Your Employee Publication

After more than a decade of working in the corporate environment, I have finally accepted that readers need to be enticed by more than the promise of a good read: They need proof. They want a visual two-second test-drive before they decide whether or not to spend precious minutes on a particular page. This is not to say that corporate readers are not discerning or that sloppy copy reads any better when dressed up with elaborate design. The truth is that in any corporate publication, a great article won't be read if the layout is poor. Similarly, a stunning design falls flat if the content doesn't live up to it.

Dower, Sophia. Communication World Bulletin (2007). Articles>Writing>Editing>Newsletters

Coming Out of the Dark: Using Your Web Site for Crisis Communication

When SwissAir Flight 111 crashed off the coast of Nova Scotia in early September of 1998, most people didn’t realize the accident would begin to usher in a new era—using the Internet for crisis communication. In the years since, more and more companies and not-for-profits have jumped on the bandwagon and identified their web sites as critical tools for crisis communication response, particularly since Sept. 11.

Bagg, Frederick C. Communication World Bulletin (2004). Articles>Business Communication>Web Design>Crisis Communication

Communicate Efficiently in an Environment of Immediacy

We are in a period when we are forced to consider how the immediacy and pervasiveness of communication touches our lives. News and information is reported and distributed from anywhere around the world so fast that it is difficult to understand and take the longer-term meaning of events, or to put events in a historical context that leads to balanced judgments.

Sanchez, Paul. Communication World Bulletin (2003). Articles>Business Communication

Communicating and Measuring Employee Contribution to Strategy

How do we shift our communication focus to address the challenges of globalization and advancing technology? And how do we prove to senior management that successful communication is the key to navigating this new business environment? In a word: relevance. Our communication must be simpler in content, but more detailed in terms of implementation and process.

Anderson, Chris and Alix Edmiston. Communication World Bulletin (2006). Articles>Management>Financial

Communicating Effectively in Intercultural Virtual Teams

Organizations with virtual teams have invested vast resources in recruiting and retaining a diverse workforce, offering cultural diversity training and providing the technology that makes the functioning of these teams possible. To ignore the opportunities and the potential pitfalls of these teams would minimize this investment.

Oetzel, John and Martina H. Myers. Communication World Bulletin (2005). Articles>Collaboration>Online

Communicating Information or Engaging Your People—How Does Communication Best Support Change?

According to a 1997 survey entitled “The Quality of Working Life” by Professors Les Worrall and Cary Cooper of the Institute of Management, of the 5,000 U.K. managers polled, a majority revealed that they had been affected by organisational change in the last year and failed to see business benefits. When asked about possible improvements, the largest response reflected the need for greater involvement, more listening by senior managers and more honest, two-way communication.

Sparrow, Jane. Communication World Bulletin (2004). Articles>Business Communication>Management>Marketing

Communicating Internally: Achieving Your Balance

Employees are inundated with mass information and messages. It is their responsibility to digest all this information in appropriate ways so that they can be effective in their roles, partner with others and help their company be profitable and competitive. Technology—e-newsletters, web mail, instant messaging—has greatly accelerated this environment of mass-transit communications, and while this saves time, it creates a bigger challenge: connecting and managing internal information clearly to align employees and maximize productivity.

Voss, Rebecca. Communication World Bulletin (2004). Articles>Business Communication>Workplace

Communicating the Connection: Business Objectives and Corporate Social Responsibility

Communicating about corporate social responsibility (CSR) is becoming increasingly challenging in today's business environment. CSR communicators need to be prepared to not only tell their company's CSR story proactively, but also to clearly connect that story—and the actions, programs and associated costs—with business objectives.

Murphy, Nancy. Communication World Bulletin (2006). Articles>Business Communication>Public Relations

Communicating With External Audiences During War Time

On 19 March a war with global implications began between a U.S.-led coalition and Iraq. Although some organizations will be affected by this war more than others, the articles below will help any communicator address certain immediate internal and external organizational war-related communication issues.

Shapiro, Nick. Communication World Bulletin (2003). Articles>Business Communication>History

Communication Analytics: A New Way to Position the Traditional Audit

The communication audit has become a popular tool to measure audience satisfaction with the content and packaging of information. Typically, these audits are designed as surveys and/or focus groups that solicit reactions to important elements of the way that communication is managed, such as choice of media, relevance of topics, frequency and timing of publications and meetings, and the workplace climate.

Gayeski, Diane. Communication World Bulletin (2007). Careers>Management>Communication

Communicators and Lawyers: Winning in Both Courts

Professional communicators and attorneys have long stood side by side as both fought to win in court—one in the court of law, the other in the court of public opinion. These two sometimes wary compatriots, however, are now beginning to partner more frequently to garner the best results for the executive suite.

Deveney, John and Meghan Ozcan. Communication World Bulletin (2005). Articles>Business Communication>Legal

Communicators Must Have Business, Financial Knowledge

For decades, communicators have been able to advance in their careers while avoiding anything to do with numbers and most things having to do with the essence of how business decisions are made. To succeed in the future, this will no longer be the case. A recent series of conversations with 31 chief executive officers for a study conducted by the Arthur W. Page Society revealed that the No. 1 quality CEOs want in a communication chief is a detailed knowledge of the company’s business.

Gentry, James K. Communication World Bulletin (2008). Articles>Business Communication>Financial

Competitive Advantage through Employee Engagement

Engagement. Is it the latest corporate buzzword? Not for serious business leaders who understand the correlation between engaged employees and improved financial performance. They see engagement as a source of competitive advantage. All things equal, they believe, an organization that has engaged employees will outperform one that doesn’t.

Shaffer, Jim. Communication World Bulletin (2005). Careers>Management>Collaboration>Workplace

A Comprehensive Guide to Preparing Releases that Get Results

Most experienced editors have a love-hate relationship with press releases. They rely on releases (and the people who write them) for story ideas, facts and valuable sources. A good news release can be a lifesaver when it arrives just in the nick of time with an interesting story idea, an arresting headline, compelling lead, powerful quotes, maybe even a print-ready photo.

Freedman, David M. Communication World Bulletin (2003). Articles>Business Communication>Public Relations>Press Releases

Conflict in Virtual Communication

Conflict is an "expressed struggle between at least two interdependent parties who perceive incompatible goals, scarce resources and interference from the other parties in achieving their goals." We'll look at each of the components in this definition.

Kandath, Krishna, John Oetzel, Everett Rogers and Ann Mayer-Guell. Communication World Bulletin (2005). Articles>Communication>Online

Consulting as a Process: Getting to Know Your Client and Using Technology

Much like the strategic planning process used by talented communicators around the globe, consulting too is a process. It is circular because it feeds into itself, and it is strategic because it is grounded in the business and relationships. Each step incorporates multiple sub-steps. For example, “collaborate on the solution” may incorporate brainstorming, best practice benchmarking and collaborative implementation.

Wilson, Stacy. Communication World Bulletin (2005). Careers>Consulting>Technology

Corporate Culture as a Source of Crisis in Companies

Corporate culture involves certain values and rules of behaviour within and outside the company, which are shared by the company employees. The cause and effect relationship between the company crisis and corporate culture is reciprocal. If the corporate culture is not strong enough when a crisis occurs, its value system can break down or the crisis can unveil inconsistencies between its stated values and relations and its actual ones. On the other hand, the corporate culture can directly launch a crisis causal chain, which means that the original cause of the crisis initiates other imbalances, or deepens the imbalances occurring in another department, speeding up the development of the crisis and making it more difficult or even impossible to pull the company out.

Zuzak, Roman. Communication World Bulletin (2004). Articles>Business Communication>Workplace

The Corporate Name: To Change or Not To Change

The announcement ads are everywhere-in magazines, in newspapers and on television. Hundreds of companies, large and small, change their names every year. The Wall Street Journal reports that some 400 to 800 annually make a name change, and these numbers don't include the thousands more that only consider such a move. Why is it that so many corporations are reassessing their names? What spurs them to undertake a procedure that is often painfully emotional, and, in all cases, is time consuming?

Bell, James. Communication World Bulletin (2005). Careers>Management>Marketing

Corporate Social Responsibility and Globalization: A Reassessment

Social responsibility, in one form or another, has been on the minds of businesses for over 100 years. By running a business that the community, local and global, can be proud of, corporations are able to create a climate of compassion that could likely translate into consumer support. Some have argued that adopting CSR standards allows companies to build brand value by imbuing their brands with ideas, emotions and beliefs that appeal to consumers. The cost of building brand value with social responsibility initiatives is usually cheaper than trying to achieve the same effect through advertising and public relations.

Frost, Randall. Communication World Bulletin (2004). Articles>Business Communication>Public Relations>International

Corporate Social Responsibility Requires Strong Collaboration Between HR and Internal Communicators

There are ongoing debates about the reporting and working relationship between HR and internal communication, but one thing is certain: When it comes to systemic change, the kind required for effective corporate social responsibility (CSR) implementation, the two must work together in an inextricably-linked collaboration.

Mees, Adine. Communication World Bulletin (2006). Articles>Business Communication>Workplace>Public Relations

Corporate Social Responsibility: Communicators Wanted

Communication practitioners understand how to use a range of tools—formal, informal, traditional and online—and two-way symmetrical communication. They need to know that, through the energetic use of these skills, they can advance the economic, social and environmental well-being of society.

Berardocco, Diana. Communication World Bulletin (2005). Articles>Business Communication>Management