Research on the state of corporate writing and its impact on organisational health has revealed that the quality of writing is in bad shape, and that this matters a lot.
On average two thirds of employees spend approximately 80% of their time writing emails and other documents at work.
Churchill wasn't scared of repetition, but many people are. Even the best writers and editors play the synonym game.
Bresler, Ken. Clear Writing Services (2001). Articles>Writing>Rhetoric
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