#27734
The Communication Quality of Kuriiri Project 
The aim of this research is to investigate the communication quality of employees working in Keski-Suomen Yhteisöjen Tuki (KYT), the Supporting Association for Third Sector Organisations in Central Finland, which were involved in the national project Kuriiri and in the transnational project 4Work. Specifically it will be considered communication quality as indicator of functionality and efficiency of such group. The reasons of this investigation are related to the future developments of this project and its need for a better communication and functionality. Essential basis for this analysis comes from my questionnaire which were sent in summer 2004 to those people who were in 2002-2004 collaborating at the 4Work Transnational Partnership.
Valentini, Chiara. Chiara Valentini Communication Management (2005). Articles>Communication>Assessment>Scandinavia
#27736
Constructing Public Support: EU Communication Challenges for the Process of Integration
This study aims at providing a new perspective on the question of public spheres and the European Union. Previous studies on public sphere and the European Union dealt with general trends and patterns of news reporting in Europe, the national prospective of mass media reporting, or with mass media as vehicle of political participation and as a form of media culture, but few have tried to understand what journalists think about EU information and how media relations could be strengthen in order to increase public discourses. This study is based on findings of a current research project about EU communication strategies in Finland and in Italy. Specifically the statistical data gather in these two member states shows the necessity to improve media relations between EU institutions and their press offices and national mass media. In this paper I will discuss about the role of mass media in enhancing public debate on EU, the different types of public spheres for the European Union and their implications and EU’s necessity to strength public debate and citizens’ participation to its decision-making.
Valentini, Chiara. Chiara Valentini Communication Management (2006). Articles>Communication>International>Europe
#27735
Euro 2002 Information Campaign: Analysis and Evaluation of the National Advertising Campaigns
This research is aimed at analysing the mass media information campaigns carried out for the introduction of the Euro.
Valentini, Chiara. Chiara Valentini Communication Management (2003). Books>Language>Marketing>Europe
#27738
Finnish and Italian Communication Strategies for the EU Information
In the contemporary democracy the information to the citizens about the procedures and acts related to the public policies elaborated and implemented by the different government systems is having more and more importance. Also the European Union has felt this need of transparency and of information, and since 2001 it has started its new framework for co-operation on activities concerning the information and communication policy of the European Union. In this paper I will discuss the main characteristics of EU communication actions and its persuasive methodologies, taking into consideration the role of two Member States, Finland and Italy, as means of EU information diffusion. The strategies of these two countries will be compared in order to see which position these two Member States are taking in relations to EU legislation on communication and information, which communication strategies they are adopting and finally the different effects of EU campaigning on their citizens.
Valentini, Chiara. Chiara Valentini Communication Management (2005). Articles>Communication>International>Europe
#27737
The Public Relations of the European Union: New Challenges in a More Integrated Europe
Communication between citizens and public officers is a fundamental aspect of public institutions’ planning. It is through an open and clear dialogue that positive public opinion is shaped. Furthermore it is a tool for creating a good reputation and stronger support. Currently the European Union is facing a period of low reputation, scrawny image and poor trust, which have direct influences in EU’s decision making. Different scholars impute this problem to the poor EU communication planning, the so called communication deficit. This paper seeks to examine whether public relations can help to solve the communication deficit of the European Union or not and which challenges public relations profession can open within the European context. Specifically the European societal approach of public relations is considered the essential bond to the European institutions. This study draws on theories and discussion in the fields of European public relations; reflective and educational approaches; a critical analysis of EU information and communication policies; and interviews with EU officers. It is followed by a discussion of the link between public relations’ reflective approach and public organizations, and suggests new interpretations and considerations of this profession within the European institutions.
Valentini, Chiara. Chiara Valentini Communication Management (2006). Articles>Communication>Community Building>Government
