Students Advise Fortune 500 Company: Designing a Problem-Based Learning Community    

This article describes the process of planning and implementing a problem-based learning community. Business and communication students from a large university in the Western United States competed in teams to solve an authentic business problem posed by a Fortune 500 company. The company's willingness to adopt some of their recommendations testified to the professional quality of their final product. This experience gave students an opportunity to apply communication concepts to a business problem. They learned how to make vital connections between theory and practice and between shared knowledge and shared knowing. In the process, students grew personally and professionally.

Brzovic, Kathy and S. Irene Matz. Business Communication Quarterly (2009). Articles>Education>Business Communication>Case Studies

Team Virtual Discussion Board: Toward Multipurpose Written Assignments    

What do teams, writing, time, technology, and critiques have in common? If you said they all have the letter 't' in them, you were correct. There can be so much more, though, when we connect each of these words in our course written assignments. Most of us use teams in our graduate and undergraduate organizational communication classes. What follows is a brief description of written (letter) assignments that use student pairs in a virtual Blackboard-based discussion board.

Barker, Randolph T. and Robert H. Stowers. Business Communication Quarterly (2009). Articles>Education>Business Communication>Writing

Do Business Communication Technology Tools Meet Learner Needs?    

While institutions of higher education are enthusiastically embracing technology-mediated learning (TML), little research has been conducted to identify factors that influence student use of TML tools or determine whether use of them increases student learning. This study of business communication students at two universities found that (1) students tend to be sensing, visual, active, and sequential learners; (2) perceived usefulness and perceived ease of use of TML tools are positively associated with perceived learning success; (3) learning styles do influence the students' usage behavior of certain TML tools; and (4) students' sensing/intuitive learning style is related to their perceived learning success.

DuFrene, Debbie D., Carol M. Lehman, Franz W. Kellermanns and Rodney A. Pearson. Business Communication Quarterly (2009). Articles>Education>Business Communication>Online

Writing for Business: a Graduate-Level Course in Problem-Solving    

When I was assigned to teach graduate-level business writing in a Master's of Professional Communication (MPC) program, I was unsure what to do with the course. What kind of writing instruction do students need that they have not already received in their undergraduate business writing classes or in other required graduate writing courses? What makes an advanced writing class advanced? In order to answer those questions, I began looking for articles by other teachers and scholars in the field of professional and business writing. I discovered that in terms of assignments, teachers and scholars seem to agree that client projects form the cornerstones of business writing curricula.

Seifert, Christine. Business Communication Quarterly (2009). Articles>Education>Business Communication>Writing

Employer Preferences for Résumés and Cover Letters    

This article reports the results of a survey of employers' preferences for résumé style, résumé delivery method, and cover letters. Employers still widely prefer the standard chronological résumé, with only 3% desiring a scannable résumé. The vast majority of employers prefer electronic delivery, either by email (46%) or at the company's Web site (38%), with only 7% preferring a paper copy. Cover letters are preferred by a majority (56%). Preferences regarding résumé style and cover letters were independent of national (USA) vs. multinational geographic range, company size, type of industry, or respondent's job function. Smaller companies prefer résumé delivery by email, and human resources workers prefer delivery using the company's Web site.

Schullery, Nancy M., Linda Ickes and Stephen E. Schullery. Business Communication Quarterly (2009). Careers>Resumes>Cover Letters

The Rhetorical Helix of the Biotechnology and Pharmaceutical Industries: Strategies of Transformation Through Definition, Description and Ingratiation    

Transformation wields great power. As individuals, we can define who we are and describe those essential characteristics that make us unique. Our view of ourselves, however, may not necessarily align with the opinions of those around us. Thus, the ability to reinvent oneself, to change how others see us and react to us, is critical for the process of ingratiation.

Gretton, Linda Burak. Business Communication Quarterly (2009). Articles>Business Communication>Biomedical

Incorporating Reflective Practice Into Team Simulation Projects for Improved Learning Outcomes    

The use of simulation games in business courses is a popular method for providing undergraduate students with experiences similar to those they might encounter in the business world. As such, in 2003 we were pleased to find a classroom simulation tool that combined the decision-making and team experiences of a senior management group with a fun, realistic, and competitive plot: We selected the Business Strategy Game, an online simulation for use with the textbook Crafting and Executing Strategy: The Quest for Competitive Advantage. We then enhanced the student experience by blending the simulation game with reflective writing tools that help students recognize how team experiences and decisions ripple though an enterprise.

Wills, Katherine V. and Thomas A. Clerkin. Business Communication Quarterly (2009). Articles>Education>Business Communication>Case Studies

Structuring a Competency-Based Accounting Communication Course At the Graduate Level    

The authors describe a graduate capstone accounting class as a basis for building communication skills desired by both accounting practitioners and accounting faculty. An academic service-learning (ASL) component is included. Adopted as a required class for a master of science degree in accounting at two universities, this course supports accounting accreditation. Surveys offer evidence that both accounting practitioners and faculty rate, in slightly different order, the three most important skills as written communication, oral communication, and analytical/critical thinking. Accounting curricula worldwide are under pressure to develop better skills in these areas as well as to meet assessment and accreditation directives and criteria. The authors designed a communication course utilizing ASL that not only meets all of the above objectives but also provides the student with hands-on experiential learning. Information about this course provides a guide to accounting and business faculty who may wish to pursue such an approach in their schools.

Sharifi, Mohsen, Gary B. McCombs, Linda Lussy Fraser and Robert K. McCabe. Business Communication Quarterly (2009). Articles>Education>Financial>Business Communication

What's the Right Answer? Team Problem-Solving in Environments of Uncertainty    

Whether in the workplace or the classroom, many teams approach problem-solving as a search for certainty—even though certainty rarely exists in business. This search for the one right answer to a problem creates unrealistic expectations and often undermines teams' effectiveness. To help teams manage their problem-solving process and communication better, I teach a systematic comparison approach that transforms the search for certainty into a search for the best alternative based on clearly defined and weighted criteria. With this method, team members realize that all problem- solving involves subjective judgments, but that making that subjectivity transparent increases the chances that an adopted solution will in fact solve the business problem at hand.

Jameson, Daphne A. Business Communication Quarterly (2009). Articles>Education>Project Management>Collaboration

Lessons From Ugly Betty: Business Attire as a Conformity Strategy    

In today's marketplace, a premium is placed on corporate image and business attire. The rationale is that appearance reflects on the employer. We tell students that first impressions, made within the first 60 seconds of meeting, are critical to their future success. As professors of management and marketing, we are routinely engaged in preparing students for professional occupations inclusive of an awareness that business attire is often reflective of a willingness to conform to workplace norms. We have known for quite some time that appearance can be indicative of conformity. Countless stories and lawsuits reveal lost career opportunities because employees failed to “look the part.” This reality is exemplified in the sitcom Ugly Betty, which provides weekly challenges encouraging us to consider the value of conformity as reflected by our appearance. Betty is an aspiring editor of a major fashion magazine. Raised in a blue-collar, working-class family, Betty does not conform to contemporary notions of style. Clothes in her world have a practical application that should not overshadow the individual's inner beauty. Betty functions with the utmost integrity in a world of competition and greed as her counterparts claw their way up the corporate ladder. Interestingly, they, unlike Betty, remain under the radar as their fashionable sense of style provides a veneer of honesty, fair play, and an unquestionable willingness to conform to the company dress code.

Burgess-Wilkerson, Barbara and Jane Boyd Thomas. Business Communication Quarterly (2009). Careers>Workplace>Professionalism

Networking: a Key To Career Communication and Management Consulting Success    

Now that job security with one organization is a relic of the past and companies are outsourcing training and other 'nonessential' functions, I suggest in my career communication classes that students develop the same inventive strategies to plan their employ- ment futures that management consultants use to market themselves in the 21st century. The most important of these skills is networking: the use of person-to-person, print, and electronic communication tools to alert potential employers that, as candidates, they are the confident, cooperative, uniquely qualified experts that companies seek.

Clark, Thomas. Business Communication Quarterly (2009). Careers>Workplace>Collaboration

Practitioners' Views About the Use of Business Email Within Organizational Settings: Implications for Developing Student Generic Competence    

Although extensive research has been done on teaching emails and on the use of emails in organisations, little research exists about how to incorporate organizational practitioners' views as the voices of the community of social practice. To remedy this pedagogical gap, this article uses a genre approach to discuss organizational practitioners' views on the use of email in organizational settings. It also develops seven teaching and learning stages for situated learning and teaching in business communication based upon the presented study findings.

Zhu, Yunxia and Catherine White. Business Communication Quarterly (2009). Articles>Business Communication>Correspondence>Email

Rethinking Job References: a Networking Challenge    

Can job references play an active role in shaping your career plans? Would you consider your references as part of your personal and professional network? Although most professionals may respond with a resounding 'Yes, of course!' to these questions, I realized that many of my students were skeptical about job references. To counter this, and to help improve their chances in the job market, I designed a multistep assignment that expanded students' understanding of job references and required them to identify persons who were potential job references and members of their career network. This article provides the details for the assignment.

Muir, Clive. Business Communication Quarterly (2009). Careers>Resumes>Collaboration>Education

Consulting By Business College Academics: Lessons for Business Communication Courses    

This article briefly reports on my very preliminary attempt to explore consulting by business academics. I began with a simple question: What lessons might BC instructors draw from the consulting practices of business academics? I interviewed three professors at the business college of a large Midwestern university who also consult on the side: Erin Dawson (a pseudonym), an associate professor of marketing; Thomas Chacko, a professor of management; and Sri Nilakanta, an associate professor of management information systems (MIS). Additionally, I leafed through the marketing plan Erin had written for her client, a local boat manufacturer. Below, I briefly discuss my main preliminary findings.

Dave, Anish M. Business Communication Quarterly (2009). Careers>Consulting>Industry and Academy>Ethnographies

Management Consulting and Teaching: Lessons Learned Teaching Professionals To Control Tone in Writing    

In working with business executives, engineers, and government officials to improve their writing, I learned that it is much easier to teach clarity than tone. To bolster lessons on tone, I now draw on theory and research from interpersonal communication and social psychology. In the following discussion, I describe one such approach: applying the concept of defensiveness to business and technical writing.

Jameson, Daphne A. Business Communication Quarterly (2009). Articles>Education>Writing>Rhetoric

Consulting On Negotiation: Teaching Business Students Basic Techniques    

My experience as a consultant has provided a wealth of information and ideas that I often share with my college students. Perhaps the most important skill I have honed has been the ability to negotiate deals and contracts. No other factor has had such a direct impact on the success of my consulting business. The art of negotiation is understood by few people or regularly utilized, and yet most people negotiate several times a day. Each time a person buys a product or service, an internal as well as external negotiation occurs. We barter professionally, personally, and psychologically with little or no thought of improving this much-needed skill.

Layng, Jacqueline M. Business Communication Quarterly (2009). Articles>Education>Consulting>Business Communication

Best Practices in Preparing Students for Mock Interviews    

Studies have shown the importance of employment interview preparation in boosting the confidence and performance of students and jobseekers when they interview. This article reviews several techniques for preparing students for mock job interviews and, hence, actual job interviews.

Hansen, Katharine, Gary C. Oliphant, Becky J. Oliphant and Randall S. Hansen. Business Communication Quarterly (2009). Articles>Education>Interviewing>Business Communication

Use of Uncertainty Reduction and Narrative Paradigm Theories in Management Consulting and Teaching: Lessons Learned    

Teaching business communication while performing professional business consulting is the perfect learning match. The bizarre but true stories from our consulting world provide excellent analogies for classroom learning, and feedback from students about the consulting experiences reaffirms the power of using stories for teaching. When discussing this article, we recognized that we used two distinct communication theories for consulting and then for relaying these experiences in teaching. First, we talked about the challenge of truly in-depth process consulting: determining with the client what they need, not simply what they want. This requires extensive uncertainty reduction theory--continuing to drill down until the true nature of the problem is revealed and further consulting can begin.

Barker, Randolph T. and Kim Gower. Business Communication Quarterly (2009). Articles>Education>Consulting>Business Communication

Professional Characteristics Communicated By Formal Versus Casual Workplace Attire    

In this article, we describe ongoing research about the professional characteristics projected by formal versus casual workplace attire. We also describe our research about preferences for company norms and standards regarding typical workplace attire.

Cardon, Peter W. and Ephraim A. Okoro. Business Communication Quarterly (2009). Careers>Workplace>Professionalism

Trends in Industry Supervisors' Feedback On Business Communication Internships    

The purpose of this empirical study is to explore expectations of industry insiders and identify how student interns are performing in relation to those expectations as defined by 11 performance areas. The results of a survey of 238 industry supervisors were collected over a 5-year period in the departments of English and communication at a private university in the Northeast. While the results suggest that student interns tend to meet their supervisors' expectations in many areas, performance categories such as initiative, writing skills, and oral communication skills require increased attention in the ways we prepare students for their internships and post-graduation employment and, perhaps, the ways we help onsite supervisors develop expectations for and evaluate our interns.

Sapp, David Alan and Qin Zhang. Business Communication Quarterly (2009). Articles>Internships>Education>Business Communication