At Oracle, Simplicity Rules All

To jump-start revenue growth, Mark Jarvis has insisted that simplicity be the foundation not only of Oracle's marketing but also of its product development. Programmers, salespeople, and marketing staff now work closely to satisfy real customer problems, not just deliver glitz. On Nov. 18, Mark Jarvis spoke with BusinessWeek Online Technology reporter Jane Black about his plans to improve Oracle's fortunes. Here are edited excerpts from that conversation.

BusinessWeek (2002). Articles>Usability>Databases>Software

Gunning for Google

Recent redesigns at Yahoo!, Microsoft Live Search, and Ask.com are providing graphically rich alternatives to the minimalist search giant.

Vella, Matt. BusinessWeek (2007). Design>Web Design>User Experience>Search

Usability Is Next to Profitability

Throughout Corporate America, chief information officers have tightened their budgets. No pennies can be wasted -- especially on software that requires lengthy and expensive training to use. Nor is the only goal of usability testing to help customers save money. Software suppliers are benefiting, too, because by paying more attention to usability, they often catch mistakes that otherwise would make it into the final product. Two decades after Apple Computer revolutionized PC software with its intuitive, easy-to-use designs, dozens of top tech companies are finally getting serious about usability.

Black, Jane. BusinessWeek (2002). Articles>Usability>Assessment