A directory of resources inthe field of technical communication.

Brain Traffic

6 found.

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“About Us” Doesn’t Have to be All “Ugh.”

No matter how beautifully designed, if a site’s voice doesn’t ring true, it’s easy to spot an “ugh.” Rather than using this section of a site like a congratulatory press release, consider approaching “About Us” like a magazine’s Editor Letter.

Vollenweider, Julie. Brain Traffic (2009). Articles>Web Design>Writing>Business Communication


Here Be Content

I have always liked the idea of medieval mapmakers using the phrase "Here Be Dragons" to denote unexplored or dangerous territories. Sticking a fire-breathing reptile in documentation when you run out of facts? That’s panache. These days, people aren’t so stylish. When an information architect (or user experience designer) doesn’t have the time (or the talent) to document content requirements, they stick a "page stack" on their site map.

Rach, Melissa. Brain Traffic (2009). Articles>Web Design>Information Design>Sitemaps


Secret’s in the Source: Gathering Useful Source Content

We web writers like talking about bulleted lists. And keeping things short. And cake. But for whatever reason, we don’t talk much about source content. We should. Because no matter how short our paragraphs, or how bulleted our lists, or how cake-filled our mouths, if we don’t start with good source content, we’re screwed.

Saloka, Elizabeth. Brain Traffic (2010). Articles>Writing>Research>Interviewing


The Value of Content, Part 1: Adam Smith Never Expected This

Most people understand that content has value. Big value. They just can’t prove or measure the ROI. And, therefore, they have no concept of how much content is worth. Proving and measuring the value of content is complex. But, as content professionals, we have to do it. I have some ideas about how to do it, but before I even go there, let’s talk about why everybody is so confused in the first place.

Rach, Melissa. Brain Traffic Blog (2009). Articles>Content Management>Assessment


The Value of Content, Part 2: Nobody’s Perfect

I wish I could give you a simple, foolproof way to make all your content measurement dreams come true. Unfortunately, there’s no magic app or secret mathematical equation that does all the work. Sure, there are tools that streamline the measurement process, but no matter how many fancy widgets you buy, measuring content value will still take a significant amount of time and attention. Measuring content value is important to content strategists, but it’s not just a content strategy issue. It’s one of the most important business discussions of the information age.

Rach, Melissa. Brain Traffic Blog (2011). Articles>Content Management>Assessment


Web Writing for Email

Learning about writing for the web has made me a better email communicator and project manager. Email would be much more effective if content was broken out in easy-to-understand sections with a clear guide for next steps at the end.

Johnson, Beth. Brain Traffic (2009). Articles>Business Communication>Correspondence>Email

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