Your Agency's Clients Deserve the Truth -- Can You Handle It? The Digital Age Will Force You to Give Up Pseudo-Science and Rules of Thumb

If you aren't yet, get really digital, really fast. Don't just hire some kid out of college that knows .NET or PHP and talks of something called Cold Fusion. No, go find one of those really expensive geeks that has been in the biz for a while. Then get out of their way.

Martin, Tom. Advertising Age (2009). Articles>Business Communication>Management>Marketing

Where to Find Tech-Focused Advertising Talent

As demand rises for digital campaigns and branded apps, shops are scouring for creative technologists: a rare breed familiar with technology and conversant with new forms of media, but also able to translate that know-how into compelling digital-branding vehicles.

Patel, Kunur. Advertising Age (2009). Careers>Management>Technology