#33423
The Technical Communicator's Transformation: Publishing On-Time and On-Quality 
Results from Aberdeen’s study of over 360 technical publications department indicate that most organizations adopting topic-based authoring see benefits primarily in terms of project schedule improvements. However, a few see consistent improvements to authoring budgets, localization costs, and the quality of communications. Aberdeen’s research suggests that these differences largely result from how topic-based methodology is implemented and supported. Making the transition to a topic-based authoring requires a dramatic shift in the daily operations of a technical communications department. Meeting the challenges transitioning to a structured authoring approach can result in a wide range of performance benefits. Failing to adequately address these challenges can add an unprecedented layer of complexity that can significantly burden technical communications projects. However, findings ways to successfully evade these obstacles provides the opportunity to achieve greater value from the initiative. This report identifies the attributes most common to the Best-in-Class and provides a guide for organizations attempting to realize the potential of topic-based authoring.
David Houlihan. Aberdeen Group (2008). Organizations>Technology>Technical Writing>White Papers
#33424
Often conflicting pressures to produce communications that better fit customer demands as well as stay within tightening constraints on budgets and schedules are leading many technical communications organizations to a topic-based approach to authoring. In fact, 58% of participants in Aberdeen Group's October 2008 DITA and the Technical Communicator’s Transformation study report that they currently follow author content in a topic-based manner, with a vast majority of those remaining planning to implement one in the future. A topic-based approach promotes greater content reuse and is seeing a considerable impact on the authoring efficiency of technical communications projects today. The benefits of topic-based authoring can be compelling, with findings from the The Technical Communicator’s Transformation study indicating that when pursued the right way, topic-based authoring can have a broad range of benefits, enabling an organization to meet authoring and localization cost targets as well as documentation quality expectations, among others. However, as the adoption of this approach spreads, the advantages seen by today's leading organizations will flatten out. This Sector Insight provides a guide for current adoption of topic-based authoring and those still considering it; outlining the changes that are expected to take place in as topic-based authoring goes mainstream.
Jackson, Chad and David Houlihan. Aberdeen Group (2008). Resources>Documentation>Information Design>Technical Writing
#35290
Technical Communications as a Profit Center
Those within technical communications have long argued that product documentation provides significant value in terms of a customer satisfaction and downstream savings in customer support and service. In the broader, enterprise perspective, however, documentation is generally viewed as simply one of many requirements for product launch. This perspective is often the result of the lack of visibility that is generally available into the business value contributed by product documentation. Aberdeen investigated and isolated the quantifiable business impact of technical communications makes for 165 participating companies. An analysis of this data indicates that when leveraged effectively, technical communications stands to contribute as much as a 42% increase in customer satisfaction and an associated 45% increase in product revenue. This report provides a quantified framework for understanding the potential impact on technical communications makes for business profitability as well as the best practices to adopt to drive greater value from this organization.
David Houlihan. Aberdeen Group (2009). Articles>Documentation>Workplace>Technical Writing
