Typography is the study and process of typefaces; how to select, size, arrange, and use them in general. Traditionally, typography was the use of metal types with raised letterforms that were inked and then pressed onto paper. In modern terms, typography today also includes computer display and output.
#25432
Web logs (also called 'weblogs' or 'blogs') are frequently updated website commentaries, short or long, organized chronically and sometimes include the blogger’s personal life.
Berger, Pam. Scarsdale Schools (2004). Articles>Writing>Education>Blogging
#31470
Are You Communicating Dynamically?
It took only a few years for the Internet to fundamentally change the way we communicate. Marketers have learned to take advantage of this new medium by creating innovative ways to reach their audiences. But what about business communicators? Have we really taken advantage of everything the ’Net has to offer? With all the choices for news and information, how do we cut through the noise of the competition, keep our audiences engaged and influence them to move in the right direction? We need to think of the Internet as a dynamic communication tool that gives us the ability to target, focus and change our messages constantly in order to influence diverse sets of audiences.
Bechtel, Chris. Communication World Bulletin (2004). Articles>Communication>Marketing
#24759
The first step in usability survival is to make sure that your development process is customer centred. This means making sure that customers are involved in the design and evaluation of the system.
Userfocus (2003). Articles>User Centered Design
#23395
We can't halt the flow of incoming email messages, but we can give you some suggestions that will help you become a better email communicator.
Blicq, Ronald S. TC-FORUM (1999). Articles>Business Communication>Correspondence>Email
#27788
Are You Frodo, Aragorn or Legolas? Writing Wisdom from The Lord of the Rings
Are you a 'Frodo,' 'Aragorn' or 'Legolas' writer? Each has a unique style and advantages suited to specific types of writing. Much can be learned from J.R.R. Tolkien's epic The Lord of the Rings characters.
Stelzner, Michael A. WhitePaperSource (2006). Articles>Writing>Rhetoric
#31340
Are You Guilty of Sloppy E-mails? It Can Cost You
Some of the nicest people we know send the most thoughtless e-mails. Many are telegraphic, with a smattering of disconnected words and abbreviations, leaving the reader to fill in the blanks. Most are dashed off without review and arrive in their native state: confusing, grammarless and brimful of spelling errors. That's not even to mention lack of logic and transitions.
Canavor, Natalie and Claire Meirowitz. Communication World Bulletin (2006). Articles>Business Communication>Correspondence>Email
#30463
Are you Hurting Your Career By Not Blogging or Podcasting?
Talks about myths, rewards, trends, tips, and issues surrounding blogging and podcasting, especially in terms of how it affects your career.
Tech Writer Voices (2007). Articles>Publishing>Online>Podcasts
#29958
Are you ready for XOP (XML-Oriented Programming)?
The domain model is a familiar concept to most OOP (Object Oriented Programming) developers and architects, and has been used successfully in a variety of systems and projects. But how does this principle apply to SOA-based solutions?
Xu, Peter. IBM (2007). Articles>Information Design>Programming>XML
#31404
Are You Spending the "Right" Amount? 
To back up a request for more budgetor defend the existing one, you need to know exactly what you’re spending--and what you’re getting in return. But how can you tell if you’re spending too much on communication? This article suggests five approaches to weighing up the cost versus value of your communication activities.
Sinickas, Angela D. Sinickas Communications (2006). Articles>Management>Financial>Assessment
#25937
Are You Using the Right Search Engine?
What this all means is that when web users can't find what they want in Google, they should not automatically assume that they're at fault. At present, Google is heavily weighted.
Bennaco (2004). Articles>Information Design>Search>Search Engine Optimization
#14424
Argument: An Alternative Model
During the last five decades, rhetoricians have been deeply divided over whether rhetoric can be effectively used in teaching composition. Some have argued that rhetoric involves some or all forms of persuasion. Others believe that it is the arguer's manipulation of the audience. These two views, among others, point to the fact that they are, in principle, incompatible to the extent where rhetoricians will never meet. Because of these different views, rhetoricians are in a state of flux as to what strategies or principles should be used when teaching rhetoric and composition.
Shiyab, Said. Lore (2002). Articles>Rhetoric
#18317
Argumentation: An Overview of Theoretical Approaches and Research Themes
Argumentation is a phenomenon we are confronted with daily. We argue all the time for our own views and we react continually to oral or written argumentation put forward by others. Apart from being a verbal activity, argumentation is also a social activity directed at other people. On top of that, it is a rational activity aimed at defending a standpoint in such a way that it is acceptable to a reasonable judge.
van Eemeren, Frans H. Argumentation (2002). Articles>Rhetoric>Theory
#14573
Argumenteren Over Lezersproblemen: Is Consensus Haalbaar?
Kunnen experts het met elkaar eens worden over de vraag of een lezersprobleem aannemelijk is en of dat probleem ernstig is? Uit menig onderzoek is gebleken dat beoordelaars sterk van elkaar verschillen in hun oordelen over tekstkwaliteit. In dit artikel wordt verslag gedaan van een poging om met behulp van de Delphi-methode consensus te bereiken tussen beoordelaars. In het eerste deel van het artikel wordt duidelijk dat op deze manier consensus niet haalbaar is, hoewel de mate van overeenstemming wel enigszins stijgt. In het tweede deel analyseren we de argumenten die beoordelaars aandragen voor de stelling dat een probleem (on)aannemelijk en wel of niet ernstig is. Vijf typen minder adequate argumentatiepatronen worden met behulp van voorbeelden toegelicht.
Lentz, Leo and Menno D.T. de Jong. Universiteit Stellenbosch Taalsentrum (2002). (Afrikaans) Articles>Rhetoric>TC
#29028
Aristotelian Rhetorical Theory as a Framework for Teaching Scientific and Technical Communication 
Classical rhetorical theory has been used for relatively discrete, practice-oriented purposes in its application to teaching Scientific and Technical Communication. However effective these appropriations are, they isolate these resources from a comprehensive framework and from that framework's role in shaping disciplinary practice. Because these theoretical assets are integral to each student's preparation to be an effective, responsible practitioner, I have developed and taught an upper level rhetorical theory course for STC majors that is grounded in Aristotle s <em>On Rhetoric</em> and in his understanding that effective communication is a systematic <em>tekhne</em>/art.
Newman, Sara. Journal of Technical Writing and Communication (1999). Articles>Education>TC>Rhetoric
#13839
"Aristotle's Pharmacy": The Medical Rhetoric of a Clinical Protocol in the Drug Development Process
This article analyzes the clinical protocol within the rhetorical framework of the drug development and approval process, identifying the constraints under which the protocol is written and the rhetorical form, argumentative strategies, and style needed to improve and teach the writing of this document.
Bell, Heather D., Kathleen A. Walch and Steven B. Katz. Technical Communication Quarterly (2000). Articles>Scientific Communication>Biomedical
#21427
Arm-Wrestling the Photoshop Police
Adobe is shipping a 6.0 upgrade to Photoshop that, for many Mac users, proves unusable. We learned back in the 1980s that when you rake your legitimate users over the coals in the hopes of catching the occasional thief, you end up with a lot of really raked off users. Apparently, someone at Adobe has forgotten.
Tognazzini, Bruce. Nielsen Norman Group (2001). Articles>User Interface>Software>Adobe Photoshop
#23070
Arquitectura de Información: Una Disciplina "De Lujo" en Chile
Un resumen de la historia y estado actual del campo de la Arquitectura de Información en Chile.
Gutierrez, Malisa and Javier Velasco. AIfIA (2003). (Spanish) Articles>Web Design>Information Design
#23197
La Arquitectura de la Información del Siglo XX al XXI
Resumen de la historia reciente de la Arquitectura de Información, comenzando en la decada de 1970.
Bustamante, Jesus. AIfIA (2002). (Spanish) Articles>Information Design
#23760
On mailing lists, at conferences, in conversations at cocktail hours, I'm starting to see a growing awareness of how our various disciplines form a community of practice.
Olsen, George. Boxes and Arrows (2002). Articles>Web Design>Community Building
#29272
The Art and Science of Policy and Procedure Writing and Publishing 
This is an informational site dedicated to topics relevant to writing and publishing business process knowledge, especially policies and procedures. The objective of this site is to openly share information about writing and publishing policies and procedures and other forms of business knowledge.
Kopp, Gary. Policy Procedure Manual (2007). Articles>Business Communication>Policies and Procedures>Technical Writing
#24134
Site visitors crave the sense that someone is there, within and behind your Web pages, your emails and newsletters.
Usborne, Nick. ClickZ (2001). Articles>Web Design>Writing
#14191
Site visitors crave the sense that someone is there, within and behind your Web pages, your emails and newsletters. Dealing with the bare technology of online interactions is a cold experience for many, or even most of us. It makes us feel anxious. Technology isn't warm. It has no heart. It neither understands us, nor cares for us. For many Web sites, whether for businesses or organizations, we simply plug in and play the bare technology - the super-duper means of information delivery. All the site visitor sees and feels is the design, the interface, the links and the clicks. The experience is about as warm and human as banking with an ATM machine.
Spool, Jared M. User Interface Engineering (2002). Articles>Web Design>User Centered Design>Usability
#25438
The Art of Blogging, Part 1: Overview, Definitions, Uses, and Implications
Innovations build on existing perceptions and structures - at least until the new ideas are fully manifested. Then, the innovation discards the shackles of the old model and stands on its own merits and strengths. The development of video is often used to support this phenomenon. Video was initially used only to tape existing live stage performances - a new concept built on the perceptional structure of the existing. True innovation in this medium did not occur until someone recognized the uniqueness of video, and the limitations of live stage shows.
Siemens, George. elearnspace (2002). Articles>Web Design>Writing>Blogging
#25439
The Art of Blogging, Part 2: Getting Started, "How To", Tools, Resources
The best way to learn to blog is to blog. Fortunately, getting started is fairly simple. Three main options exist: hosted, remote server, and desktop.
Siemens, George. elearnspace (2002). Articles>Web Design>Writing>Blogging
#27220
The Art of Defensive Programming
If you can't understand a program, then you can't debug it. Even with code that you have written yourself, if you come back to it six months or a year later, you may find yourself wondering “Why on earth did I write that? What was it for?” It doesn't take long to forget the details of a program when you aren't working on it any more. Make life easier for yourself, and write programs as clearly as possible. Also, provide such defences as you can against the possibility that VBA might change between versions of Word.
West, Jonathan. Word MVP Site, The (2005). Articles>Word Processing>Programming>Microsoft Word
