The Abstract Trap: Why Abstracts Are Bad for Persuasive White Papers

Abstracts, also known as executive summaries, are bad. As a matter of fact, they are really bad, and I stand nearly alone in my opinion. Abstracts are those summaries that typically stand in front of the core content of a white paper. They tend to include the key points about the white paper.

Stelzner, Michael A. WhitePaperSource (2006). Articles>Writing>Rhetoric>White Papers

Dead Tree or Detailed Treatise: What is a White Paper?

So what exactly is a white paper? This is one of those questions many people have been wrestling with for some time. If you look up the term in a dictionary, you'll find an outdated response describing a government report.

Stelzner, Michael A. WhitePaperSource (2006). Articles>Writing>Business Communication>White Papers

Eleven Tips on Terrific Titles

Honestly, which white paper would YOU sooner read: 'Implications of Business Intelligence Methodologies on Operational Efficiencies: A Retrospective Study' or 'Six Things You Must Know about Data Warehousing'? This article offers eleven tips on putting together compelling titles for white papers.

Graham, Gordon. WhitePaperSource (2006). Articles>Writing>Rhetoric>White Papers

Extracting Pearls from Other People's Brains: The Art of Interviewing

Perhaps one of the bigger challenges faced by white paper writers is coming up with good content. The default course of action is to do a Google search. While this approach can yield valuable information, the best pearls reside inside someone else's head.

Stelzner, Michael A. WhitePaperSource (2006). Articles>Interviewing>Research>White Papers

Freelancing From Home: Don't Interview Folks in Your Pajamas

Have you ever considered breaking out of your nine to five and 5-by-5-foot cubicle to become a full-time freelance writer?

Hartsock, Nettie. WhitePaperSource (2006). Careers>Freelance>Business Communication>White Papers

Getting Off the Starting Block: Practical Tips to Starting a White Paper

Why are white papers so hard to write? Simply put, they require effort. Effort makes us sweat. Just the thought of working hard causes some people's blood to percolate.

Stelzner, Michael A. WhitePaperSource (2006). Articles>Writing>Rhetoric>White Papers

How to Find Clients Who Need White Papers

Freelancers often wonder where to find clients. What kind of companies need white papers written for them, anyway? Here's three simple questions that will tell you the answer.

Graham, Gordon. WhitePaperSource (2006). Careers>Freelance>Writing>White Papers

Members' Tips for Writing a Compelling White Paper  

It takes time and a strong focus to create a solid white paper, according to TechRepublic members who shared tips and insight about white paper creation. Find out what should be your first step and your last for a successful effort.

Mottl, Judith N. TechRepublic (2003). Articles>Business Communication>Writing>White Papers

Michael Stelzner's Writing White Papers Blog  

Michael Stelzner's Writing White Papers Blog is offers comprehensive look at all white paper related topics, from writing to marketing.

Stelzner, Michael A. WhitePaperSource (2006). Articles>Writing>White Papers>Blogging

Ready, Aim, Write: The Value of Identifying Your Target Reader

One of the most important first steps when preparing to write a white paper is to determine who will be reading the document. This article will help you perform this critical step in the needs assessment process.

Stelzner, Michael A. WhitePaperSource (2006). Articles>Writing>Audience Analysis>White Papers

Reusability 2.0: The Key to Publishing Learning  

What would you do if you had to develop and deliver personalized training to 900,000 employees, located in 34,000 different locations globally with a complex set of variables that changes training on a location-by-location basis? The key is reusability 2.0. While technology-delivered training has become mainstream in many organizations, most are still not fully leveraging the power of reusable learning content to meet their instructional needs.

Chapman, Bryan. Xyleme (2007). Articles>Content Management>Instructional Design>White Papers

Reusable Information Object Strategy: Definition, Creation Overview, and Guidelines  

Cisco Systems recognizes a need to move from creating and delivering large inflexible training courses, to database driven objects that can be reused, searched, and modified independent of their delivery media. This effort is called the Reusable Information Object Strategy. This strategy defines the standards and process for designing and developing Reusable Information Objects (RIOs) at Cisco Systems.

Cisco Systems (1999). Books>Information Design>Content Management>White Papers

Seven Steps to Writing White Papers More Efficiently

Read about a seven-step process used when writing write white papers and other complex documents.

Gandia, Ed. WhitePaperSource (2006). Articles>Writing>Rhetoric>White Papers

Six Ways to 'Sell the Boss' on Outsourcing White Papers

Calculate the time of the manager and your time to do edits. Determine the cost to the company based on average salaries. Chances are it's costing MORE than if it was outsourced.

Stelzner, Michael A. WhitePaperSource (2008). Articles>Business Communication>Outsourcing>White Papers

The Top Five Writing Mistakes in White Papers

A compelling topic and an attractive design will initially draw readers to a white paper. But those readers may lose interest if the paper contains any of five common writing mistakes.

King, Janice M. WhitePaperSource (2006). Articles>Writing>Rhetoric>White Papers

What Is a White Paper and How Is It Used?

White papers have grown from just another piece of collateral to a super-powered marketing tool. Everywhere you look in marketing, you will see something labeled a "white paper."

Stelzner, Michael A. Communication World Bulletin (2005). Articles>Business Communication>Writing>White Papers

White Paper Resources

This page includes external resources you may find valuable in your white paper projects.

WhitePaperSource. Resources>Writing>Business Communication>White Papers

White Paper Writing Guide  

The words 'white paper' in the title of a document no longer indicate a detailed and authoritative report. Many white papers today are overly long product brochures weighed down by weak organization, confusing content, unsupported assertions, and poor document design. If you follow the instructions in this guide, you will write real white papers: authoritative business communications that achieve marketing goals by explaining technical ideas clearly with a compelling presentation of business value.

Kemp, Al. Impact Technical Publications (2005). Books>Writing>Business Communication>White Papers

White Paper Writing: Breaking the Monotony of Technical Writing    

Preparing to write your first White Paper? Promila provides you a 360-degree view of white paper writing and the subsequent information that will help you envisage the bigger picture.

Chitkara, Promila. International Journal for Technical Communication (2007). Articles>Writing>Technical Writing>White Papers

White Papers in Technical Communication: Results of a Survey

With this survey, I sought to address the question, 'To what extent are practicing technical communicators involved in writing white papers?'

Willerton, Russell. Texas Tech University (2005). Articles>TC>White Papers>Surveys

Who's Writing Your White Papers? The Never Ending Debate of Technical Knowledge Versus Writing Proficiency

A common mistake that many companies make when starting a white paper project, is the assumption that a technical subject matter expert who has used, developed, or is highly knowledgeable about the topic is automatically assumed to be best qualified as its author.

Kantor, Jonathan. WhitePaperSource (2006). Articles>Writing>Research>White Papers

Why a Good Title Makes a White Paper

The title is your white paper's absolute first impression. In it rests success or failure for the words that lie beyond, waiting for a reader. If the title does not encourage someone to read further, the ink that coats your white paper will never be seen.

Stelzner, Michael A. WhitePaperSource (2006). Articles>Writing>Rhetoric>White Papers

Writing When You Are NOT the Expert

Have you ever been asked to write a white paper about a topic that is completely foreign to you? If not, you most certainly will. This article will help you set your foot down the right path.

Stelzner, Michael A. WhitePaperSource (2006). Articles>Writing>Business Communication>White Papers

You Get What You Pay For: What's Your Business Image Worth?

Unfortunately it seems that more and more companies are choosing the lowest price in deciding which white paper writer to engage. Why would a business that would never bat an eyelash paying for a high-quality website, choose the low price provider for a white paper?

Kantor, Jonathan. WhitePaperSource (2006). Articles>Writing>Marketing>White Papers

Five Reasons Freelancers Make More Money Writing White Papers

Are you looking to drum up some new business? Want to get more dollars from existing clients? Are you a starving writer? White paper expert Michael A. Stelzner provides the following reasons white papers could dramatically increase your writing revenue:

Stelzner, Michael A. Content Wrangler, The (2008). Articles>Freelance>Writing>White Papers