Study participants searched websites for background information ranging from company history to management biographies and contact details. Their success rate was 70%, leaving much room for usability improvements in the 'About Us' designs.
No matter how beautifully designed, if a site’s voice doesn’t ring true, it’s easy to spot an “ugh.” Rather than using this section of a site like a congratulatory press release, consider approaching “About Us” like a magazine’s Editor Letter.
This paper first situates adolescent diary weblogs and their implied audiences and then applies a typology of audiences for personal narrative performance to a sample of diary weblog posts to ascertain if the typology fits the implied audiences present in the weblog text.
Blogger's primary advantage is its simplicity--if you accept the default settings and host on BlogSpot, you can be up and running within five minutes. Once you have your blog, you'll find it's just as easy to customize it.
This article is based on my presentation at the Institute of Scientific and Technical Communicators' annual conference in October, 2006. Every now and then, there is a change in the value of what technical authors deliver. These are moments when organisations pay attention to technical documentation. This is because they recognise that these changes mean they can create something that will be of real value to the business and to their customers. In recent years, there have been three "waves of interestingness". The first wave was the introduction of Windows Help (WinHelp). The second major wave was the introduction of the Internet and intranets. This was a time when organisations looked at how they could transfer large amounts of information from paper to online. They were faced with issues such as how users could access and understand all this information easily - issues that technical communicators deal with on a day-to-day basis. I believe we're just about to approach the new wave, which we have called "Tech Writing 2.0".
On the about page of this site I used to call myself a “developer/designer/occasional writer”. It’s a bit confusing, and I still find it hard to know what to answer when someone asks me what I do for a living. Am I a Web designer? A Web developer? A Web programmer? All of them? Neither? It really is a difficult question to give a simple answer to.
Innovations build on existing perceptions and structures - at least until the new ideas are fully manifested. Then, the innovation discards the shackles of the old model and stands on its own merits and strengths. The development of video is often used to support this phenomenon. Video was initially used only to tape existing live stage performances - a new concept built on the perceptional structure of the existing. True innovation in this medium did not occur until someone recognized the uniqueness of video, and the limitations of live stage shows.
You can keep copy from turning zombie by starting with a clear idea of exactly what you want to say. It's tempting to just start writing, but this approach can leave your pages vulnerable to zombification, because it's easier to sound like you’re making sense than to actually make sense. Outlines can serve as an effective vaccine against living death.
Freedom of expression is not ruling the blogosphere, because insecure bloggers will block your attempt to post comments, or even read their blog, should they decide you are "too controversial" or "too different from me". Opinionated blogs are the worst culprits of cowardly post blocking.
Like all media forms, the blog is not transparent. The technological code of the software contains affordances that filter and, in part, determine the constitution of the private/public Self represented in any weblog. And so, what kind of Self (or Selves) are made possible or enabled by typical blogging practice?
The three main guidelines for writing for the Web are: be succinct: write no more than 50% of the text you would have used in a hardcopy publication; write for scannability: don't require users to read long continuous blocks of text; use hypertext to split up long information into multiple pages.
Most of the time, the primary focus of information about accessibility has to do with making non-text information available as text. Captioning and audio description for video, transcriptions for audio, simple text alternatives for static images. But what about the content itself?
Web content readability is an often underestimated aspect for a web site. There are design rules for designers to follow, and there are SEO tips and tricks for SEO experts to use. But this is not all. Though beautiful designs and search engine optimization are extremely important, there are also other issues that a web marketer needs to consider in order to run the site successfully. Readability is one of them.
The content management capabilities of blog software and the search options from Daypop provide incentives for information professionals to be aware, at least, of blogging. But for every blogger out there, there are probably a dozen or more others who prefer reading to writing.
Reports the findings from an online survey conducted between January 14th and January 21st, 2004. During that time, 486 respondents answered questions about their blogging practices and their expectations of privacy and accountability for the entries they publish online.
With over 4 million distinct blog voices in the blogosphere, how can you differentiate yourself? By being an interesting voice. Interesting voices are made, not born, and now you can learn some ways to become more interesting and influential in blogdom. CAUTION: not for boring blah blah blah bloggers who are smug and self-satisfied.
On the web, a blurb is a line or short paragraph (20-50 words) that evaluates (or at least summarizes) what the reader will find at the other end of a link. A good blurb should inform, not tease. Usability testing will help you determine the best way to lay out your blurbs, but this document will help you write the content.
The only effective way to promote a website is by hosting unique, quality content. Search engine optimization and paid inclusions are a waste of time and money if there isn't a compelling reason for your visitors to come back once they have found you.