A directory of resources inthe field of technical communication (and technical writing).

Web Design>Writing

260 found. Page 1 of 11.

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1.
#33458

About Us Information on Websites

We found a 9% improvement in the usability of About Us information on websites over the past 5 years. But companies and organizations still can't explain what they do in one paragraph.

Nielsen, Jakob. Alertbox (2008). Articles>Web Design>Usability>Writing

2.
#20624

"About Us" -- Presenting Information About an Organization on Its Website

Study participants searched websites for background information ranging from company history to management biographies and contact details. Their success rate was 70%, leaving much room for usability improvements in the 'About Us' designs.

Nielsen, Jakob. Alertbox (2003). Articles>Web Design>Usability>Writing

3.
#34559

“About Us” Doesn’t Have to be All “Ugh.”

No matter how beautifully designed, if a site’s voice doesn’t ring true, it’s easy to spot an “ugh.” Rather than using this section of a site like a congratulatory press release, consider approaching “About Us” like a magazine’s Editor Letter.

Vollenweider, Julie. Brain Traffic (2009). Articles>Web Design>Writing>Business Communication

4.
#36357

Accuracy in Website Terms and Conditions

For legal documents, accurate information is important. When you use a template, make sure that you customise the content carefully.

TechScribe (2010). Articles>Web Design>Writing>Policies and Procedures

5.
#25641

Adolescent Diary Weblogs and the Unseen Audience   (PDF)   (peer-reviewed)

This paper first situates adolescent diary weblogs and their implied audiences and then applies a typology of audiences for personal narrative performance to a sample of diary weblog posts to ascertain if the typology fits the implied audiences present in the weblog text.

Scheidt, Lois Ann. Indiana University (2005). Articles>Writing>Web Design>Blogging

6.
#21801

Advanced Blogger   (PDF)

Blogger's primary advantage is its simplicity--if you accept the default settings and host on BlogSpot, you can be up and running within five minutes. Once you have your blog, you'll find it's just as easy to customize it.

Doctorow, Cory, Rael Dornfest, J. Scott Johnson, Shelley Powers, Benjamin Trott and Mena G. Trott. O'Reilly and Associates (1998). Articles>Web Design>Writing>Blogging

7.
#28228

Applying Web 2.0 Technologies to Technical Documentation

This article is based on my presentation at the Institute of Scientific and Technical Communicators' annual conference in October, 2006. Every now and then, there is a change in the value of what technical authors deliver. These are moments when organisations pay attention to technical documentation. This is because they recognise that these changes mean they can create something that will be of real value to the business and to their customers. In recent years, there have been three "waves of interestingness". The first wave was the introduction of Windows Help (WinHelp). The second major wave was the introduction of the Internet and intranets. This was a time when organisations looked at how they could transfer large amounts of information from paper to online. They were faced with issues such as how users could access and understand all this information easily - issues that technical communicators deal with on a day-to-day basis. I believe we're just about to approach the new wave, which we have called "Tech Writing 2.0".

Pratt, Ellis. Cherryleaf (2006). Articles>Web Design>Documentation>Technical Writing

8.
#32470

Are We Designers or Developers?

On the about page of this site I used to call myself a “developer/designer/occasional writer”. It’s a bit confusing, and I still find it hard to know what to answer when someone asks me what I do for a living. Am I a Web designer? A Web developer? A Web programmer? All of them? Neither? It really is a difficult question to give a simple answer to.

Johansson, Roger. 456 Berea Street (2007). Careers>Web Design>Programming>Writing

9.
#24134

The Art of Being Human

Site visitors crave the sense that someone is there, within and behind your Web pages, your emails and newsletters.

Usborne, Nick. ClickZ (2001). Articles>Web Design>Writing

10.
#25438

The Art of Blogging, Part 1: Overview, Definitions, Uses, and Implications

Innovations build on existing perceptions and structures - at least until the new ideas are fully manifested. Then, the innovation discards the shackles of the old model and stands on its own merits and strengths. The development of video is often used to support this phenomenon. Video was initially used only to tape existing live stage performances - a new concept built on the perceptional structure of the existing. True innovation in this medium did not occur until someone recognized the uniqueness of video, and the limitations of live stage shows.

Siemens, George. elearnspace (2002). Articles>Web Design>Writing>Blogging

11.
#25439

The Art of Blogging, Part 2: Getting Started, "How To", Tools, Resources

The best way to learn to blog is to blog. Fortunately, getting started is fairly simple. Three main options exist: hosted, remote server, and desktop.

Siemens, George. elearnspace (2002). Articles>Web Design>Writing>Blogging

12.
#26440

Attack of the Zombie Copy

You can keep copy from turning zombie by starting with a clear idea of exactly what you want to say. It's tempting to just start writing, but this approach can leave your pages vulnerable to zombification, because it's easier to sound like you’re making sense than to actually make sense. Outlines can serve as an effective vaccine against living death.

Kissane, Erin. List Apart, A (2005). Articles>Web Design>Writing

13.
#24589

Banned from Other Blog Sites

Freedom of expression is not ruling the blogosphere, because insecure bloggers will block your attempt to post comments, or even read their blog, should they decide you are "too controversial" or "too different from me". Opinionated blogs are the worst culprits of cowardly post blocking.

Streight, Steven. Blogger.com (2004). Articles>Web Design>Writing>Blogging

14.
#25435

Battlecat Then, Battlecat Now: Temporal Shifts, Hyperlinking and Database Subjectivities

Like all media forms, the blog is not transparent. The technological code of the software contains affordances that filter and, in part, determine the constitution of the private/public Self represented in any weblog. And so, what kind of Self (or Selves) are made possible or enabled by typical blogging practice?

Jarrett, Kylie. Into the Blogosphere (2004). Articles>Web Design>Writing>Blogging

15.
#34679

Be Known For Your Content, Not Your Name!

Be known for your content first, for your name second. I can’t bear to hear anyone say one more time that “content is king,” but the truth is simple, if painful.

Content Strategy Noob (2009). Articles>Content Management>Web Design>Writing

16.
#20866

Be Succinct! (Writing for the Web)

The three main guidelines for writing for the Web are: be succinct: write no more than 50% of the text you would have used in a hardcopy publication; write for scannability: don't require users to read long continuous blocks of text; use hypertext to split up long information into multiple pages.

Nielsen, Jakob. Alertbox (1997). Articles>Web Design>Writing

17.
#32906

Best Practices: Writing for Accessibility

Most of the time, the primary focus of information about accessibility has to do with making non-text information available as text. Captioning and audio description for video, transcriptions for audio, simple text alternatives for static images. But what about the content itself?

Dolson, Joseph C. Accessible Web Design (2008). Articles>Accessibility>Web Design>Writing

18.
#26489

Better Readability for Improving the Number of Site Viewers

Web content readability is an often underestimated aspect for a web site. There are design rules for designers to follow, and there are SEO tips and tricks for SEO experts to use. But this is not all. Though beautiful designs and search engine optimization are extremely important, there are also other issues that a web marketer needs to consider in order to run the site successfully. Readability is one of them.

Stoyanova, Tsvetanka. SEOchat (2005). Articles>Web Design>Writing>Search

19.
#29941

Blah-Blah Text: Keep, Cut, or Kill?

Introductory text on Web pages is usually too long, so users skip it. But short intros can increase usability by explaining the remaining content's purpose.

Nielsen, Jakob. Alertbox (2007). Articles>Web Design>Writing>Usability

20.
#25441

The Blog Realm: RSS, Aggregators, and Reading the Blog Fantastic

The content management capabilities of blog software and the search options from Daypop provide incentives for information professionals to be aware, at least, of blogging. But for every blogger out there, there are probably a dozen or more others who prefer reading to writing.

Notess, Greg R. Online Magazine (2002). Articles>Web Design>Writing>Blogging

21.
#25447

Blog Survey: Expectations of Privacy and Accountability

Reports the findings from an online survey conducted between January 14th and January 21st, 2004. During that time, 486 respondents answered questions about their blogging practices and their expectations of privacy and accountability for the entries they publish online.

Fernanda, Viégas. MIT (2004). Articles>Web Design>Writing>Blogging

22.
#24579

Blog Voice: How to Command Attention

With over 4 million distinct blog voices in the blogosphere, how can you differentiate yourself? By being an interesting voice. Interesting voices are made, not born, and now you can learn some ways to become more interesting and influential in blogdom. CAUTION: not for boring blah blah blah bloggers who are smug and self-satisfied.

Streight, Steven. Blogger.com (2004). Articles>Web Design>Writing>Blogging

23.
#25491

Blogging Goes Legit, Sort Of

Despite the timeliness of the issues, many bloggers are wondering whether their craft can be taught in journalism school.

Shachtman, Noah. Wired (2002). Articles>Web Design>Writing>Blogging

24.
#13048

Blurbs: How to Write Them for Web Pages

On the web, a blurb is a line or short paragraph (20-50 words) that evaluates (or at least summarizes) what the reader will find at the other end of a link. A good blurb should inform, not tease. Usability testing will help you determine the best way to lay out your blurbs, but this document will help you write the content.

Jerz, Dennis G. Seton Hill University (2001). Design>Web Design>Writing>Usability

25.
#25574

Boost Your Website With Expert Content

The only effective way to promote a website is by hosting unique, quality content. Search engine optimization and paid inclusions are a waste of time and money if there isn't a compelling reason for your visitors to come back once they have found you.

Warren, Robert. TypePad.com (2003). Articles>Web Design>Writing>Search Engine Optimization

 
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