Visual rhetoric is the study of how document design (including the use of illustrations, charts and graphs, typography and layout) communicate, as opposed to aural or verbal messages. Visual rhetoric examines also the relationship between images and writing.
#14641
Integrating Graphics with Text 
A teacher at the University of Memphis, Albers describes a two-tiered assignment he developed to help students address problems they encounter when trying to integrate text and graphics.
Albers, Michael J. Intercom (2000). Articles>Rhetoric>Graphic Design>Visual Rhetoric
#15237
International Visual Literacy Association
IVLA is a not-for-profit association of educators, artists, and researchers dedicated to the principles of visual literacy. IVLA was formed for the purpose of providing education, instruction and training in modes of visual communication and the application through the concept of visual literacy to individuals, groups, organizations, and to the public in general. Our members represent a wide range of disciplines including the arts, sciences, education, communication, business, videography, photography, instructional technology, health, and computer applications. We hope you will feel free to join us in the lively debates of our field, and we look forward to forming lasting professional and personal friendships.
International Visual Literacy Association. Organizations>Graphic Design>Rhetoric>Visual Rhetoric
#30383
An Introduction to Visual Communication
A reader's overall comprehension is best when text is appropriately combined with graphics in a document. This introductory workshop on visual communications explores different leaning styles and information mediums and examines how a communicator can best combine words with graphics to increase reader interest and comprehension. The workshop also examines basic rules of text and graphic design and finally discusses the appropriate integration of text and graphics.
Chiricosta, Tracey C. and Alice A. Jones. STC Proceedings (1993). Design>Document Design>Visual Rhetoric
#25612
An Introduction to Visualisation
Visualising things makes them tangible and brings them into shareable form. Visualisation brings ideas to life and helps understanding. Visualisation techniques help elicit, communicate and analyse ideas and concepts.
Joe, Phillip. Design Council (2005). Articles>Graphic Design>Technical Illustration>Visual Rhetoric
#30859
Is Copyright Blind to the Visual?
This article argues that, with respect to the copyright protection of works of visual art, the general uneasiness that has always pervaded the relationship between copyright law and concepts of creativity produces three anomalous results. One of these is that copyright lacks much in the way of a central concept of 'visual art' and, to the extent that it embraces any concept of the 'visual', it is rooted in the rhetorical discourse of the Renaissance. This means that copyright is poorly equipped to deal with modern developments in the visual arts. Secondly, the pervasive effect of rhetorical discourse appears to have made it particularly difficult for copyright law to strike a meaningful balance between protecting creativity and permitting its use in further creative works. Thirdly, just when rhetorical discourse might have been useful in identifying the significance and materiality of the unique one-off work of visual art, copyright law chooses to ignore its implications.
Macmillan, Fiona. Visual Communication (2008). Articles>Intellectual Property>Copyright>Visual Rhetoric
#29939
Karen A. Schriver: The InfoDesign interview
Karen Schriver is the author of Dynamics in Document Design: Creating texts for readers, an extensive, multidimensional portrait of what readers need from documents and of ways to integrate word and image in order to better meet those needs. She is the former co-director of the graduate program in technical communication and document design at Carnegie Mellon University. Her company, KSA Document Design and Research, helps organizations improve the quality of their paper and electronic communications through strategies based on research and best practices.
Bogaards, Peter J. InformationDesign (2005). Articles>Interviews>Document Design>Visual Rhetoric
#21630
El lenguaje escrito no es más que un caso particular del lenguaje visual. En realidad hay muchos lenguajes visuales que parecen tener reglas en común. Pensar en el lenguaje visual nos puede ayudar a transmitir nuestros mensajes de forma más efectiva.
Dursteler, Juan Carlos. InfoVis (2003). (Spanish) Articles>Language>Visual Rhetoric>Technical Illustration
#30514
Literature Review: What is Visual Literacy?
This paper takes a look at what is being said in various disciplines (technical writing, journalism, education, psychology, user interface design, and visual arts) in an attempt to answer the question 'What is visual literacy?' A corollory is 'How will I know when I have achieved it?' A working definition of visual literacy has many implications for how we train technical writers in order to meet the professional challenges of the future.
Couse, Mary M. STC Proceedings (1993). Articles>Graphic Design>Research>Visual Rhetoric
#29829
In this article, I examine a historical information graphic--Charles Booth's maps of London poverty (1889-1902)--to analyze the cultural basis of ideas of transparency and clarity in information graphics. I argue that Booth's maps derive their rhetorical power from contemporary visual culture as much as from their scientific authority. The visual rhetoric of the maps depended upon an ironic inversion of visual culture to make poverty seem a problem that could be addressed, rather than an insurmountable crisis. This visual rhetoric led directly to significant features of and concepts in western societies, including the poverty line and universal old-age pensions (social security).
Kimball, Miles A. Journal of Technical Writing and Communication (2006). Articles>Graphic Design>Visual Rhetoric>Geography
#29104
Making Sense of the Visual in Technical Communication: A Visual Literacy Approach to Pedagogy 
We employ an array of terms to denote the visual; however, we have not yet agreed on a clear framework for understanding the function and relationship between visual concepts. I propose a literacy approach to the visual so that as educators, researchers, students, and practitioners, we acquire more than skills that rely on changing definitions and technologies but an intellectual faculty that provides the knowledge, understanding, and abilities that the visual affords. Through an analysis of arguments for visual instruction, I present the wayS in which scholars justify their claims about the visual. These arguments uncover the breadth and depth of the visual and contribute to a taxonomy of visual terminology.
Portewig, Tiffany Craft. Journal of Technical Writing and Communication (2004). Articles>TC>Education>Visual Rhetoric
#29539
Making the Strange Familiar: A Pedagogical Exploration of Visual Thinking
Scholarly conversation within the field of professional communication increasingly has focused on the practice, research, and pedagogy of visual rhetoric. Yet, visual thinking has received relatively little attention within the field. If our programs produce students who can think verbally but not visually, they risk producing writers who are visual technicians but are unable to move fluidly between and within modes of communication. This article examines the literature and pedagogical practices of visually oriented disciplines to identify strategies for helping students develop the ambidexterity of thought needed for the communication tasks of today's workplace.
Brumberger, Eva R. Journal of Business and Technical Communication (2007). Articles>Education>Graphic Design>Visual Rhetoric
#22351
La tragedia del 11 de Marzo en Madrid ha creado una catarata de informaciones (y de emociones) algunas de las cuales se han convertido en representaciones visuales que nos acercan al qué y al cómo de lo que ha pasado en estos días horribles.
Dursteler, Juan Carlos. InfoVis (2004). (Spanish) Design>Information Design>Visual Rhetoric
#21213
Measuring the Success of Visual Communication in User Interfaces
This article discusses three key areas of visual communication we address in user interfaces (UIs): conventional—emphasis on imitating generic forms that meet readers' expectations; icon recognition; visual appeal or 'look-and-feel'. The article uses five case histories to demonstrate how usability research has helped the authors evaluate the quality of visual communication in navigation, icon recognition, and look-and-feel. It describes some of the research methodology the authors use, with examples from the case histories. For each of the three topic areas, we discuss the lessons we learned from the case histories about both usability testing methodology and visual communication guidelines. We mention, but do not concentrate on, related topics such as visual clutter.
Rosenbaum, Stephanie L. and J.O. 'Joe' Bugental. Technical Communication Online (1998). Articles>User Interface>Assessment>Visual Rhetoric
#23925
La difficulté de la lecture à l'écran et le fait que les internautes lisent en diagonale font qu'il est très important, sur Internet, de donner du relief visuel à l'information.
Hardy, Jean-Marc. Redaction (2004). Design>Web Design>Visual Rhetoric
#12983
Monitoring Order: Visual Desire, the Organization of Web Pages, and Teaching the Rules of Design
Monitoring Order looks at two potential sources -- writings about book design and writings about visual arrangement in painting -- for helping teachers of writing think about teaching visual composition for Web pages; both sources are problematic but suggest directions for further study.
Wysocki, Anne Frances. Kairos (1998). Articles>Web Design>Information Design>Visual Rhetoric
#22755
El Movimiento en la Visualización
Desde el principio de la humanidad, la correcta percepción del movimiento ha constituido una rutina importante de la vida cotidiana. También constituye un recurso importante en la visualización.
Dursteler, Juan Carlos. InfoVis (2004). (Spanish) Articles>Usability>Visual Rhetoric>Cognitive Psychology
#31362
Much Ado about Nothing, Part 2: Deconstructing a Page
In a continuation of his January column, Hart sheds some light on page layout and design—and gives color to a seemingly “black-and-white” concept.
Hart, Geoffrey J.S. Intercom (2008). Design>Document Design>Visual Rhetoric
#29801
In this article we examine 561 different airline tailfin designs as a visual genre, revealing how the global-local binary may be managed and realized semiotically. Our analysis is organized into three strands: (a) a descriptive analysis identifies the strikingly restricted visual lexicon and dominant corporate aesthetic established by tailfin design; (b) an interpretive analysis considers the communicative strategies at play and the meaning potentials which underpin different visual resources; (c) a critical analysis links these decisions of design and branding to the political and cultural economies of globalism and the airline industry. Specifically, we show how airlines are able to service national identity concerns through the use of highly localized visual meanings while also appealing to the meaning systems of the international market in their pursuit of symbolic and economic capital. One key semiotic resource is the balancing of cultural symbolism and perceptual iconicity in the form of abstracted stylizations of kinetic effects. Although positioned unfairly in the global semioscape, airlines may resist straightforward cultural homogenization by strategically reworking existing design structures and exploiting possibly universal semiotic meaning potentials.
Thurlow, Crispin. Visual Communication (2007). Design>Graphic Design>Visual Rhetoric
#30858
Newspaper Design as Cultural Change
his article describes the (re-)design of newspapers and magazines as a process of cultural change which goes beyond designing a publication's layout, typography and use of colour, and includes designing the processes and structures of its production.
de Vries, James. Visual Communication (2008). Articles>Graphic Design>Publishing>Visual Rhetoric
#14271
Organizing Visual and Verbal Information
For this exercise, you will create a two-panel brochure about carpal tunnel syndrome (CTS) that could be distributed with other medical literature in your campus’s health center. The text and visual aids you will use are contained in this file, though they will require significant modifications using design principles presented in Technical Communication/5e.
Burnett, Rebecca E. Thomson (2001). Academic>Course Materials>Visual>Visual Rhetoric
#14768
Page Design: Directing the Reader's Eye
Sevilla discusses principles of effective page design and techniques that ensure consistent document layout.
Sevilla, Christine. Intercom (2002). Articles>Document Design>Visual Rhetoric
#27532
Perception of Fonts: Perceived Personality Traits and Uses
This study sought to determine if certain personalities and uses are associated with various fonts. Using an online survey, participants rated the personality of 20 fonts using 15 adjective pairs. In addition, participants viewed the same 20 fonts and selected which uses were most appropriate. Results suggested that personality traits are indeed attributed to fonts based on their design family (Serif, Sans-Serif, Modern, Monospace, Script/Funny) and are associated with appropriate uses. Implications of these results to the design of online materials and websites are discussed.
Shaikh, A. Dawn, Barbara S. Chaparro and Doug Fox. Usability News (2006). Design>Typography>Visual Rhetoric
#24433
Picture Perfect: Selecting Graphics for Instruction
Discusses some principles for choosing appropriate graphics for instructional materials.
Lyons, Chopeta C. Intercom (1995). Articles>Education>Presentations>Visual Rhetoric
#24782
Picture Power vs. Word Power: A Crash Course in Presentation Visuals
One of the biggest complaints about presentations that has been voiced far too frequently is 'The visuals were terrible.' This demonstration will show presenters that if they have visuals at all then they should be good visuals. It is as easy to make good visuals as it is to make poor ones.
Rhodes-Marriott, A. STC Proceedings (1995). Articles>Presentations>Visual Rhetoric
#19198
Practicing Safe Visual Rhetoric on the Web
This essay examines when and why a 'safe' approach to visual design for web pages is attractive to writers and writing teachers. It considers typical reasons for choosing a 'safe' approach to designing the visual dimensions of web pages, traditional sources in print graphics and writing for safe advice about visual design, and design challenges posed by issues of a web design's stability and navigation. The essay then turns to the fact that the additional media included in a web site bring more design traditions into consideration. It discusses the differing concerns and aims that issue from visual design traditions that focus on prose graphics versus those that focus on theatrical graphics. Keeping these differences in mind, the essay ends with a consideration of the forces shaping visual rhetoric on the web.
Sullivan, Patricia. Science Direct. Articles>Web Design>Rhetoric>Visual Rhetoric
