In support of their Hyperdunk basketball shoe, Nike recently launched a viral video featuring basketball superstar Kobe Bryant recklessly leaping over a speeding Aston Martin. The video's low-end production quality makes the clip appear to be user-generated. As our analysis uncovered, this video was spread far and wide as the online viewing audience tried to figure out if one of the world's biggest sports stars would actually attempt such a stunt. Watch the clip below and read on to see just how effectively this campaign drove audience reach.
This webcast is for those publishers who have made the decision to pursue digital channels for their content. What tools are out there? What do all those acronyms mean? How can publishers implement new strategies without disrupting current workflows? Here we explore the alphabet soup of digital publishing, sort out the tools that are most useful, and help publishers find some solid ground.
The effect where titles spread out and then blur away to nothing has become a popular way to make 'plain old text' look more interesting. It's really not that complex: What we do is 'expand' the text by animating the tracking (the space between the letters).
Exploring Technical Communication is a 30-minute documentary video introducing the profession. It consists of interviews with faculty and students in the University of Washington's Department of Technical Communication and with professionals in the STC.
You have this great project that you've just finished, and you need to bring it into another program, display it on your web site, or turn it in on CD or DVD. To do this, you will need to export your movie. iMovie has several 'built-in' configurations that take much of the guesswork out of compressing your video for optimal playback on one of those media types. I often find, however, that the standard choices are not quite what I want or need. This is when the Expert options come into play.
This weekend I had to replace the solenoid in my Frigidaire Gallery refrigerator. The solenoid controls the flow of water into the ice maker, among other things. I’m not a technician, so when I received the new solenoid and looked at the instructions, I was a little hesitant to do what the text said. The text instructions took 30 seconds to read, whereas a YouTube video I found took 9 minutes to watch. But since I was unfamiliar with the process, I preferred the video to make sure I was doing the task right.
A voice over is a voice narration from a performer whom you can’t see, who reads a script in an engaging way according to the context of the script. For example, many commercials employ voice overs from professionals. The difference between voice-over performers and announcers, Scott says, is that voice-over performers get outside of themselves, whereas announcers merely read a script.
As technical communicators tackle multimedia projects, they realize the importance of using a process that can handle the dynamics of multimedia. This paper presents a multimedia development process that was developed and implemented by a team of technical communicators at IBM. It incorporates the basic elements of a standard information development process, and helps guide a team through elements introduced by new media, such as video production and deliverable distribution.
This paper discusses tips and techniques that you may want to use in your multimedia tasks. Initially, it discusses the technical aspects of the skill and then discusses key areas of the process. Last, it concludes with a brief discussion of resources.
The need for TCs with traditional writing skills will remain fairly stable, but the need for TCs in total will grow. The new technical communicators will come from the world of game design, where they know all about 3D-vector animation, and they will come from the world of TV and video production.
This is a four-part series featuring green screen or transparent-background video production for Adobe Captivate. We will focus on achieving high quality and instructionally sound results while keeping a small budget and a minimum time investment.
In this fourth and final section we outline the process and best practices for using a produced green screen video in an Adobe Captivate 4 project.
If you watch screencasts, you probably have seen some that are just worthless. How long did you stay to watch? Not long, I am sure. Why am I being so critical? Because it is true.
When I was asked to write about the process in which I show demos of my company’s work, I initially thought of what I used several years ago to show clients my samples—a time when DVDs didn't even exist and my home office setup was not such that I could do demos effectively there. Those were days when I had to travel to a meeting with a VCR deck, a tube-style TV, a bunch of cables, a cart to carry everything on, and, of course, VHS tapes, all properly rewound to the correct starting points.
Creating video tutorials is no trivial task. When you sit down to create 20+ video tutorials for a project, you’re faced with dozens of questions. What screen size should the videos be, what recording tool should you use, what microphone is best, how long should the videos be, what file size is acceptable? Should you use voice or captions? Where will you create the recording? You can create video tutorials using dozens of different methods. There are no official steps to create videos, because situations and audiences vary so widely.
I’m sure neither of us would argue that video will replace text. Instead, people will expect information to be delivered through a variety of media. The questions for Technical Authors are: can they be sure they will be the people creating this type of information?
Apple's work to aggressively build upon QuickTime and compete in the market against Microsoft--rather than just handing its technology over and “partnering” with the company--launched Apple ahead and established major new markets for the Mac platform. Final Cut Pro initially established the Mac as an essential tool among editors.
CGM DVE Vol. 3+ contains a tool which changes interlaced video into progressive video, making your footage look more like 35mm film.
This basic guide will show you the steps how to convert any video to high quality flash video, MP4 with H264 and AAC audio, and put it on your website with a Flash video player using free software only.
There’s no shortage of software that will record videos from usability tests, but how do you put the clips together in a way that will convince management and the design team to take action on your results? Our solution is to use the rule of 5: Create 5 separate highlights videos each focusing on one usability issue, with each issue comprising 5 clips and with each video lasting 5 minutes or less.
Now technical writers can focus on how to most effectively integrate screencasts into their documentation in an engaging manner. Video content seems to be very effective for grabbing and holding the attention of viewers, and you can leverage this to help guide them through the tedious details of your user documentation. Here are some tips for using screencasts more effectively.