User experience design is a subset of the field of experience design which pertains to the creation of the architecture and interaction models which impact a user's perception of a device or system. The scope of the field is directed at affecting 'all aspects of the user’s interaction with the product: how it is perceived, learned, and used.'
When Maria Martinez decided to go to India a few years ago, she couldn’t find a single website that provided travel recommendations without trying to sell her anything in exchange. In her disappointment, she opted for buying a normal travel guidebook in a bricks and mortar bookstore. However, an idea began brewing in her mind–she was probably not the only person with this need. Why not create a product to fill that void?
Examines new developments in interactivity for online authors and developers. Suggests the metaphor of procedural architecture for authoring strongly interactive technical documents. Considers rich internet applications and gaming as emerging forms of interactive technical communication.
In this edition of Ask UXmatters, our panel of UX experts discusses two topics: how to integrate user experience into an organization’s product and business strategy, and how to best understand the culture of an organization for which you are providing design solutions.
UX Magazine contributor Michael Grossman spoke with Mark Hurst about his views on creating good experiences, getting companies and executives to care about good experiences, and how UX professionals might need to rethink their approach to advocating for UX.
Think you're not into marketing? Think again. As UX professionals, we share much in common with our close cousins, the marketers. We all seek to understand customers--needs, preferences, behaviors, attitudes, and more. We all seek to create positive touchpoints with customers and, in turn, a positive affiliation with our product or company brand. We all know the importance of communicating effectively with customers and evaluating the performance of our work.
Indi Young, a cofounder of Adaptive Path design consultancy, tells us what we should do before we create personas, scenarios, user profiles, or task workflows if our goal is to design based on how people actually behave. In a wonderfully concise book filled with vignettes from her long experience as a designer, Young encourages us to stop focusing on how someone uses a tool and shift to empathizing, understanding exactly what a person wants to do.
Every UX designer faced with a 6-inch stack of research notes and a looming deadline has wanted to take a nap and wake up with the most important insights neatly tagged. While we can’t offer that exactly, there is an incredibly powerful and fun shortcut that many designers aren’t using: working with metaphor.
In part one of 'Metrics for Heuristics,' Andrea Wiggins discussed how designers can use Rubinoff’s user experience audit to determine metrics for measuring brand. In part two, Wiggins examines how web analytics can quantify usability, content, and navigation.
Midwestern organizations are competing against every Silicon Valley startup throwing cash and options at the limited talent pool. To win the recruiting battle against companies in hotspots like San Francisco and New York City, your opportunity can't be just a little bit better. It has to be remarkable, noteworthy, and significantly more interesting than the multitude of jobs in a coastal candidate's back yard.
Before he co-founded Adaptive Path, Mike sold hot sauce online and built giant dancing robots. Today he thinks about things like boxes of chocolates that deliver joy and surprise long after the candy is gone.
What has long been a struggle for UEX professionals can actually be a great tool to demonstrate the importance of your role. We have found a way, using tools that you may already have, to support the users' needs that can positively impact your companyâ€™s bottom line.
As Rich Internet Applications (RIAs) become more advanced, the tasks, problems, and processes they address become increasingly complex, making it more important than ever to accurately model user workflows. Early Internet applications were often narrowly focused in scope, and the steps were relatively simple and sequential, for example, purchasing items through simple e-commerce, reserving hotel rooms, or renting cars. But as productivity applications move toward a web-based distribution model, the tasks become more complicated.
This month, we’ll explore the simple, but very powerful design pattern called More Like This, which provides the information scent and motivation necessary to make customers navigational decisions quick, easy, and intuitive. Unfortunately, most sites do not make sufficient use of this pattern and some that do use it design and implement it incorrectly.
The best technical writers do user research to understand the audience for their documentation, create user profiles or personas, perform task analyses, and do usability testing to ensure that their documentation meets users’ needs. All of these are activities in which a user researcher engages. Thus, as a technical writer, you can start amassing experience in user research and building a portfolio of user research documentation.
Was documenting and evangelizing (i.e., explaining and advocating for) UX work considered to be a critical component of what it took to move UX into a position of corporate influence? It was in some companies, but not in others.
The attention span on the Web has been decreasing ever since Google had arrived and changed the rules of the game. Now with millions of results available on any topic imaginable, the window to grab a visitor’s attention has decreased significantly (in 2002, the BBC reported it is about 9 seconds). Picture yourself browsing the Web: do you go out of your way to read the text, look at all the graphics, and try to thoroughly understand what the page is about? The answer is most likely to be a straight “no.” With bombardment of information from all around, we have become spoiled kids, not paying enough attention to what a Web page wants to tell us.
The point is not that we should add stories to our sites to ensnare narrative-starved readers. The point is that the reader's journey through our site is a narrative experience. Our job is to make the narrative satisfying.
In this column, I’ll expand upon the concept of relativity and how the context in which people make decisions significantly influences decision outcomes. Specifically, we’ll look at how the nature of a choice set affects people’s ability to decide.
The internet was originally developed as pure technology - interactions and navigations were very complex, so there were huge opportunities for anyone who could make the user experience easier, more intuitive, more compelling. But now experience design isn’t just about the usage of a device, but all the other aspects as well.