User experience design is a subset of the field of experience design which pertains to the creation of the architecture and interaction models which impact a user's perception of a device or system. The scope of the field is directed at affecting 'all aspects of the user’s interaction with the product: how it is perceived, learned, and used.'
The quality of product information for customers is often an afterthought, yet the importance of any post-sales customer-facing information shouldn't be trivialized. While businesses invest heavily in customer service training and customer relationship management systems to improve customer satisfaction, they often overlook the experience that customers have with product documentation.
What does it mean to be strategically relevant? It means executives consider you a trusted advisor. It also means other disciplines—such as Engineering, Product Management, Business Development, and so on—consider you a partner and want you to participate in strategic decision making, even if they are not required to do so.
Although our UX management peers have shared many tactics with us that have made their groups more strategically relevant, we’re presenting just a few here. We’ll highlight what we feel are the most salient factors in getting you to the strategy table.
Motivation is an important factor in any kind of online interaction or transaction. People need a little encouragement when they’re not really convinced they should take any action or are uncertain about what action to take next. As users perform tasks online, they need to understand what’s happening and expect you to help them move forward. This article discusses the responsibility of a user interface to provide recommendations along a user’s path of interaction.
You can add variable rewards into your website and app design in the form of surprises that elicit joy, inspiration, or enlightenment. By eliciting these positive emotions in your audience, you will make your app more enjoyable to use. In turn, this will better engage your users and help build positive perceptions of your brand.
The great divide between the business side and the design side of organizations is shrinking. What started out as an internal training course for a group of Yahoo! designers has since touched hundreds of designers seeking to break free of design pigeonholes, striving to make a greater impact on business strategies within organizations and in agencies.
A blog on the Usability, HCI, and customer experience industry by an Indian User Experience professional with a decade of providing customer centric solutions and a pragmatic approach to business problems.
Since HTML first became mainstream, with HTML version 2.0, there has been a struggle between the structure of a document and its presentation. This battle is symptomatic of two competing visions for the web.
The Web is becoming an increasingly important channel for companies, yet online experiences leave a lot to be desired. Our research shows that most sites have poor usability and they don’t reinforce key brand attributes. That’s why I worked with Ron Rogowski (the primary author) on a research report that created a concept called Emotional Experience Design, which we define as creating interactions that engage users by catering to their emotional needs.
As technical writers, we do not drive user acceptance, but we can influence it by writing about a system’s new features and functions, providing training, and answering users’ questions. I believe we can do a little more to help win user acceptance if we understand the challenges users face when confronted with change.
Apple and Netflix gained insight by investing in understanding the current experience of their potential customers. Those insights led to industry-changing innovations that have made an indelible impression on businesses everywhere. As innovation is now the new black, experience design is the fabric of new insight. The work designers do is now the hot spot to be.
Marcin Wichary’s fascination with the relationship between humans and machines began at an early age. As a boy in Poland, he was mesmerized by the interaction between arcade patrons and the video games they played. Years later, Marcin would help shape the way that millions of computer users interact with some of the world’s most popular websites. He would even recreate one of those arcade games for the Web.
While ubiquitous computing remains an unpleasant mouthful of techno-babble to most people who know the term, and everyware is still an essentially unknown idea, the visibility of augmented reality has surged in the last twelve months.
As user researchers, we are blessed with many opportunities to explore our world—constantly interacting with new ideas, meeting new people, and encountering different cultures. Thus, we’ve gained perspectives that help us generate and evaluate ideas that can drive innovation. For all of us in the field of user experience—not just user researchers—having diverse experiences, becoming aware of new perspectives, and developing new concepts that arise from our unique experiences will help us to discover opportunities for exciting, new technologies. In this month’s column, we’d like to look at some innovative products that went beyond typical human experience and explore some ways in which we can enhance our ability to do user research with innovation in mind. More specifically, we’d like to talk about curiosity, exploration, and creativity as a foundation for innovation.
Prototyping is a big deal right now. We get wrapped up in mailing list threads, new tools are released at an astonishing pace, books are being published, and articles show up on Boxes & Arrows. Clients are even asking for prototypes. But here’s the thing… prototyping is not a silver bullet. There is no one right way to do it. However, prototyping is a high silver content bullet. When aimed well, a prototype can answer design questions and communicate design ideas. In this article, I talk about the dimensions of prototype fidelity and how you can use them to choose the most effective prototyping method for the questions you need answered.
Teams moving to agile often struggle to integrate agile with best practices in user-centered design (UCD) and user experience (UX) in general. Fortunately, using a UX Integration Matrix helps integrate UX and agile by including UX information and requirements right in the product backlog. While both agile and UX methods share some best practices—like iteration and defining requirements based on stories about users—agile and UX methods evolved for different purposes, supporting different values.
Interaction Design: Beyond Human-Computer Interaction is an explanation of the design of the current and next generation interactive technologies, such as the web, mobiles, wearables. These exciting new technologies bring additional challenges for designers and developers - challenges that require careful thought and a disciplined approach. Written for both students and practitioners from a broad range of backgrounds, this book addresses these challenges using a practical and refreshing approach. The text covers a wide range of issues, topics and paradigms that go beyond the traditional human-computer interaction (HCI).
An interview with Dan Saffer, 2008 Conference Chair and IxDA Director. Dan discusses the context of the organization, how the conference emerged and formed, what the conference will be like, and how one might get a flavor even if attendance is not an option.
Many websites today try to mimic the in-store shopping experience as best as possible, but lack an important fundamental practice: package presentation. If handled correctly, package presentation can enhance the shopping experience a great deal, giving the company a competitive edge as well as bring in additional revenue.
These guidelines are designed to assist you in developing products that provide Mac OS X users with a consistent visual and behavioral experience across applications and the operating system.
User journeys are a method for conceptualising and structuring a website's content and functionality. These journeys allow us to shift away from thinking about structure in terms of hierarchies or a technical build; instead you create a narrative around your user's needs.
One thing we know is that the iPad is not simply a larger iPhone, nor is it a smaller computer. Developers have been quick to port their apps from the iPhone to the iPad to ensure they don't miss out on this trend, but there are big differences in the underlying specs and form factor of the iPad that make this a fundamentally different user experience.