Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.
#25319
The Search Doesn't End at Your Homepage
Your visitor hasn't completed their 'search' when they arrive at your homepage. The search is just the beginning. Part of your task is to understand how best to write the links that take people deeper into your site. And one way of maximizing that clickthrough is to use terms that are directly relevant to the visitor's continuing search.
Usborne, Nick. Excess Voice (2003). Articles>Web Design>Search
#27504
This article will try to tell you about the basics of copywriting and its advanced application on the SEO aspect. This article aims to provide the beginners in the Search Engine Optimization industry, an in-depth but friendly guide to seo content writing, as well as providing the more advanced copywriters with a guide to remind them of the several tricks they might have forgotten about the craft.
Anthony, Liam. SEO Global Pro. Articles>Web Design>Search>Search Engine Optimization
#25221
Search Engine Copywriting: Focus on One Topic
There are three approaches I take to the creation of a page, and each has a significant impact on how high the listing for that page appears on Google.
Usborne, Nick. Excess Voice (2005). Articles>Web Design>Writing>Search
#25402
Search Engine Copywriting: Get Past Lumpy
As a writer of copy or content online, knowledge of search engine optimization is fast becoming a basic requirement.
Usborne, Nick. Excess Voice (2005). Design>Web Design>Search>Search Engine Optimization
#25338
Search Engine Decoder: Relationship Chart
An interactive multimedia 'map' about the interconnections between various Internet search engines.
Search-This (2004). Resources>Web Design>Information Design>Search
#25043
Search Engine Hits on Popular Keywords
Find out how various popular keywords rank against their opposites (life vs. death, heaven vs. hell, Jesus vs. Beatles, everything vs. nothing, etc.) in this report on a unique One Hour Google Search Experiment. But what does it all mean? Draw your own conclusions. Fun and enlightening.
Streight, Steven. Blogger.com (2005). Articles>Internet>Search>Hypertext
#25304
Even though Internet search engines occupy a huge space in students' lives, there seems to be little examination of the effect of search engines on students. The interfaces of popular search engine such as Yahoo and Google simulate annotated bibliographies, a very abstract form.
Smith, Donny. Kairos (2005). Articles>Web Design>Search
#26350
A concise history of search engine optimisation and online marketing all the way to the present. The article covers the evolution of search and describes search engine algorithms and the use of correct semantic mark-up to gain better search engine rankings.
Search and Go (2005). Reference>Web Design>Search>Search Engine Optimization
#28286
Search Engine Marketing in Multiple Languages 
You can hear the sighs of relief as the website localization project comes to a close or enters maintenance mode. However organized the client and however professional the localization vendor, website localization is a painful process. Now it's over--at least we can tick the box that says 'have multilingual website.' After all, is that not the reason we localized in the first place?
Harris, Ian. TC World (2006). Articles>Web Design>Search>Marketing
#11915
If you think that adding search to your site means rolling up your sleeves and hacking together a crawler, indexer and database system, think again. A number of companies offer 'plug and play' services that provide a powerful search engine for your web site -- and best of all, some are free.
Sherman, Chris. Search Engine Watch (2001). Articles>Web Design>Search
#19285
Search engine position is an important element of online marketing. Obviously your company is at a significant advantage if you come top of a search for ‘cheese’ (assuming you are a cheesemonger that is – if you aren’t you have a problem). Not only will this drive traffic to the site, but this traffic is also highly targeted, being people who have already expressed an interest in your product or service. Given that this is the case, a whole industry has developed around ‘optimising’ a site’s position on these search rankings. In the past, most search engines have referred to the HTML itself in order to judge how relevant a site is to any particular search. So our hypothetical cheesemonger would be advised to include the word ‘cheese’ in the Title, meta tags, content and header of his or her homepage, whilst avoiding elements such as frames and splash pages which may confuse the automatic 'spiders' which collect this information.
Farrell, Tom. Frontend Infocentre (2001). Design>Web Design>Search>Search Engine Optimization
#22526
Search Engine Optimisation - A Positive Influence on Web Accessibility
The paper focuses on how some of the W3C Accessibility Guidelines are currently used in optimising web sites for search engines and how the rest will be or should be used in the near future for the same purpose. The paper studies the influence search engines have over marketers and optimisers and how they have a moral responsibility to their users to make web content more accessible. There have been papers before pointing out various benefits of web accessibility. This particular paper targets search engine optimisers and site owners, in fact, a large percentage of people who have influence over how accessible content is. It gives them the right incentive to use the W3C guidelines more widely.
Mardiros, Carmen. Bigmouthmedia (2004). Design>Web Design>Accessibility>Search
#22718
Search Engine Optimisation (SEO): the Basics
SEO is about making your website in such a way that it will appear higher in the search rankings. A website that's optimised for search engines can reap huge benefits on to your website and your business.
Moss, Trenton. Webcredible (2004). Design>Web Design>Search>Search Engine Optimization
#23807
Search Engine Optimization and Non-HTML Sites
Think about all the PDF, sound and other rich media files out there. Can this content be indexed by search engines? The answer is yes and no.
K'necht, Alan. Digital Web Magazine (2004). Design>Web Design>Search>Search Engine Optimization
#27522
Search Engine Optimization and the Bottom-Line
A question on many Webmaster's minds these days is whether or not they should bother with optimizing their site to rank high in the search engines. We've discussed this in previous articles, and it always seemed to come down to a big 'it depends.' However, I'm starting to realize that for many clients, good search engine rankings can actually make or break a business.
High Rankings Advisor (2004). Design>Web Design>Search>Search Engine Optimization
#26886
Search Engine Optimization Basics, Part 1: Improve Your Standing in Search Engines
Making your Web site attractive to search engines is a key factor for your success as a Web site developer. Get the basic information you need to organically optimize your Web site in this four-part series. In Part 1, you'll receive a foundation in search engine optimization so you can organically optimize your Web site and create Web pages that are usable, accessible, and friendly to search engines.
Banks, L. Jeannette. IBM (2006). Articles>Web Design>Search>Search Engine Optimization
#26884
Search Engine Optimization Basics, Part 2: SEO Keyword and Infrastructure Strategies
Making your Web site attractive to search engines is a key factor for your success as a Web site developer. Get the basic information you need to organically optimize your Web site in this four-part series. In Part 1, you learned the background of why white hat SEO is good for your site. In Part 2, you'll start optimizing. You'll create a strategy for choosing and optimizing your keywords from the top-left-down and learn more about other factors that can influence your success in search engines.
Banks, L. Jeannette. IBM (2006). Articles>Web Design>Search>Search Engine Optimization
#26879
Search Engine Optimization Basics, Part 3: Get Your Web Pages Into Search Indexes
Making your Web site attractive to search engines is a key factor for your success as a Web site developer. Get the basic information you need to organically optimize your Web site in this four-part series. In Part 3 of the series, you'll learn how to get the pages of your Web site into the search indexes.
Moran, Mike and Bill Hunt. IBM (2006). Articles>Web Design>Search>Search Engine Optimization
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Search Engine Optimization Basics, Part 4: Improve Search Marketing for Large Sites
Making your Web site obvious to search engines is a key factor for your success as a Web site developer. Get the basic information you need to organically optimize your Web site in this four-part series. In this final part of the series, learn specialized techniques for large Web sites or sites with many dynamic pages.
Moran, Mike and Bill Hunt. IBM (2006). Articles>Web Design>Search>Search Engine Optimization
#20031
Search Engine Optimization Code of Ethics
The discussion of any Code of Ethics is like a discussion on politics or religion: there are more than two sides, all sides are strongly opinionated, and seldom do they choose the same path to the same end. Most Search Engine Optimization (SEO) practitioners understand these ethics, yet not all practitioners practice safe-SEO. Too many SEO practitioners claim a bias towards surfers, or the search engines, or their clients (all are appropriate in the correct balance), and it is common for the 'whatever it takes' excuse to bend some of these ethics to fit their needs. This page does not pass judgment, it simply states the obvious.
BruceClay.com (2003). Design>Web Design>Search>Search Engine Optimization
#21203
Search Engine Optimization: A Must
Discover the importance of search engine optimization and the steps required for a successful SEO campaign.
Duncan, Alec. Lil Engine (2003). Design>Web Design>Search>Search Engine Optimization
#14797
Search Engine Optimization: Designing a Search-Friendly Site
In this article, the third in a series, Leonard-Wilkinson offers tips on how to make Web sites friendly to search engines.
Leonard-Wilkinson, Theresa A. Intercom (2002). Design>Web Design>Usability>Search
#29490
Search Engine Optimization: Getting Started
Explain some of the first steps to get your website not only optimized for the search engines, but to push your website up in the rankings war.
Garite, Joe. stevenforsyth.com (2006). Articles>Web Design>Information Design>Search Engine Optimization
#14760
Search Engine Optimization: Keywords That Work
Leonard-Wilkinson demonstrates search engine optimization, a process for making Web sites attractive to search engines.
Leonard-Wilkinson, Theresa A. Intercom (2002). Design>Web Design>Usability>Search
#14789
Search Engine Optimization: Making the Most of META Tags
Leonard-Wilkinson offers advice on how to write effective TTLE- and META-tag descriptions.
Leonard-Wilkinson, Theresa A. Intercom (2002). Design>Web Design>Usability>Search
