Just Say No to SEO Spam  

Describes several disreputable search engine optimization practices for Web designers to avoid.

Wilkinson, Theresa A. Intercom (2004). Design>Web Design>Search Engine Optimization>Spam

Keyword Selection Tools

The keyword selection process is not a short task. It takes an intimate knowledge of your market. In fact, choosing the right or wrong keywords could be the difference between your site being found by the search engines or remaining forever in search engine oblivion.

Reyen, Melissa. Publish (2004). Design>Web Design>Metadata>Search

Keywords Phrases in Linking Text

Placing keywords into linking text gives search engines a clue as to what each destination page is about, so is hugely important.

McGaffin, Ken. Webcredible (2005). Design>Web Design>Search>Search Engine Optimization

Leveraging the Power of Google to Perform Research

As a writer, there is undoubtedly no better tool for researching than Google. This article focuses on how to use Google to find analyst research, important data and other factoids that will round out the quality of your white papers.

Stelzner, Michael A. WhitePaperSource (2006). Articles>Writing>Research>Search

Link Exchange Programs: An Update

It is still a good idea to increase the number of links to and from sites that are relevant to your own.

Bennaco (2004). Design>Web Design>Search>Search Engine Optimization

Link Popularity

For years, 'link popularity' and 'Google PageRank' have been the talk of the town in the search engine optimization community. However, the definition of link popularity and how it differs from PageRank (PR), as well as how much effect these actually have on search engine rankings, is often misunderstood.

Whalen, Jill. High Rankings Advisor (2004). Articles>Web Design>Search>Search Engine Optimization

Link Popularity: Who Should You Link To

Find out who you should be linking to in order to optimise your link popularity.

Goetsch, Daria. Webcredible (2004). Design>Web Design>Search>Search Engine Optimization

Linking vs. Searching: Guidelines for Use

Sanjay Koyani at the National Cancer Institute and I did a quick survey of the available literature on linking and searching. We organized our findings into a series of observations and guidelines that may be helpful to designers dealing with similar issues.

Bailey, Robert. Web Usability (2003). Design>Web Design>Search

Literature Review: What is Visual Literacy?  

This paper takes a look at what is being said in various disciplines (technical writing, journalism, education, psychology, user interface design, and visual arts) in an attempt to answer the question 'What is visual literacy?' A corollory is 'How will I know when I have achieved it?' A working definition of visual literacy has many implications for how we train technical writers in order to meet the professional challenges of the future.

Couse, Mary M. STC Proceedings (1993). Articles>Graphic Design>Research>Visual Rhetoric

Little Blue Folders

The Web is big. A billion pages big, according to a recent study by Inktomi and the NEC Research Institute. It's the ultimate testing ground for information retrieval technologies. If your search engine can automatically bring order to this overwhelming global mess of stuff, just think what it can do for a single web site or intranet.

Morville, Peter. Argus Center (2000). Design>Web Design>Search

Long Tails and Short Queries

Why haven't we figured out search yet? Amanda Spink talks with Christina Wodtke on why searchers still can't ask a useful question of a search engine, and how Google may be part of the problem rather than part of the solution.

Boxes and Arrows (2006). Design>Web Design>User Centered Design>Search

Making Research Actionable: An Introduction to Design Criteria

What happens when people want a company’s product, but are frustrated by the process of trying to get it? Obviously it should be reworked — but doing so can be easier said than done. When we’re asked to redesign a process, we often start by exploring the problem space with in-context research, which generates a large amount of data. That data tends to point teams in the direction of a number of possible solutions. But how should the team decide which direction is the right one? In such cases, I’ve found that Design Criteria — a set of rules a design team can follow — can be a key tool so when a design team creates or reworks a service or product, everything it does supports the user.

Nelson, Sarah B. Adaptive Path (2008). Articles>Research>Design>Business Communication

Making Use of User Research

Designing or redesigning a product often feels like a risky proposition, especially in today's business climate.

Anderson, Gretchen. uiGarden (2005). Articles>Usability>Research

Making Wikis Work for Scholars

For all the hand-wringing over whether Wikipedia is a legitimate source for completing college assignments, some professors are quietly incorporating it into their classrooms and even their research. Others, noting features of the Web site that contribute to inaccuracies and shortchange the value of expertise, are building variations on the model that are more amenable to academics and to peer review.

Guess, Andy. Inside Higher Ed (2008). Articles>Research>Online>Wikis

Mapping Language Function in the Brain: A Review of the Recent Literature    

Advocates of brain-based learning have argued that instructional methods, to be successful, must be based on an understanding of how the brain processes information. In the past most descriptions of neurocognitive function were largely speculative, relying on theoretical constructions of how we believed the brain to work. Recent advances in functional imaging Positron Emission Tomography and Magnetic Resonance Imaging have, however, opened the brain to empirical study. This article will consider the potential importance of brain study for composition instruction, briefly describe functional imaging techniques, and review the findings of recent brain-mapping studies investigating the neurocognitive systems involved in language function. In short, understanding how language systems are organized in the brain represents the first step in our attempts to create brain-compatible instructional methods in the composition classroom. Following a review of the recent literature, the article will consider the possible implications of this information for pedagogical practice.

Crafton, Robert E. and Elissa Kido. Journal of Technical Writing and Communication (2000). Articles>Language>Research>Cognitive Psychology

Market Research: Your Tool for Effective Communication

We've all heard (perhaps too many times) that we live in a global economy, where change has become constant, that we are bombarded by a multitude of messages and, as a result, suffer from a common ailment: information overload. While advances in technology have had a major role in bringing us to this point, they also provide us with the tools to fight back. No longer passive victims, we are now in charge. We search for the information we want and—with the flick of the remote control, a click of the mouse or by just tuning out—we delete what we don't want. For consumers of information, this works. For communicators, this doesn't.

Hayes, Michaela. Communication World Bulletin (2007). Articles>Research>Marketing

Measurement at the Speed of Business  

Who has time to do communication audits anymore? Only the lucky few. The author shows ways to find out everything you need to know, just as fast as you need to know it.

Sinickas, Angela D. Sinickas Communications (2005). Articles>Research>Methods>Surveys

Mental Models For Search Are Getting Firmer

Users now have precise expectations for the behavior of search. Designs that invoke this mental model but work differently are confusing.

Nielsen, Jakob. Alertbox (2005). Articles>Usability>Search>Cognitive Psychology

The Meta Description Tag

The keywords and phrases you use in your Meta description tag don't affect your page's ranking in the search engines (for the most part), but this tag can still come in handy in your overall SEO campaigns.

Whalen, Jill. High Rankings Advisor (2004). Articles>Web Design>Metadata>Search Engine Optimization

Meta Tags: What Are They and Which Search Engines Use Them?

Defining Meta Tags is much easier than explaining how they are used, and by which engines.

Zwicky, Richard. Metamend (2003). Design>Web Design>Search>Metadata

A Meta-Analysis of Journal Articles Intersecting Issues of Internet and Gender    

The propagation and mainstream acceptance of the Internet has become a hot topic addressed in media, business, and scholarly environments. The gender implications of technology are studied in various ways across the disciplines of communications, gender studies, and technology and society. This study overviews and summarizes articles dealing with gender implications of the Internet in journals in these fields. The analysis identified 132 articles during the period of 1995-2003 in 28 publications in which frequencies, trends, and potential gaps were assessed using quantitative and qualitative meta-analysis. Most of the research in this area is being done in technology publications (59.7% of articles). Women's usage of the Internet is the most frequently studied level of participation. Results indicates that the survey method was the most predominant, but various qualitative methods are often employed. Notable themes included those of equal access yet unequal participation, the existence of both negative and positive aspects of the Internet, and the dichotomy of online/offline activities. The purpose of this study was to encourage interest in performing continued research on this topic as women's Internet access meets and exceeds that of men.

Royal, Cindy. Journal of Technical Writing and Communication (2005). Articles>Research>Technology>Gender

My CMS Ate My Search Engine Rankings

A dynamically-delivered site in and of itself need not denigrate your search engine rankings. Google and other spiders can follow dynamically-generated pages, up to a point. The key is to have links elsewhere on the site pointing specifically to those pages. If each page results from a purely dynamic query (e.g. using session variables), then you could be in trouble.

Byrne, Tony. CMSworks (2004). Articles>Web Design>Content Management>Search

The Myth of "Guaranteed #1 Ranking" in Search Engine Marketing

No one can guarantee you a number one placement in the search engines - find out why.

Webcredible (2003). Design>Web Design>Search>Search Engine Optimization

Needle - Haystack + You: How Undergraduates Search and Use the Internet  

This paper considers the current trends in information literacy in higher education and presents some of the results of a survey of in-coming college freshmen that sought to measure their information literacy in the area of Internet use. The twenty-question survey gathered responses from 1,184 students in a total population of 2,345. The data sought to determine students’ patterns of Internet use, their attitudes toward the reliability of information that they found via the Internet, and their competencies in structuring an Internet search and evaluating the data retrieved. The complete results and their implications are still being analyzed. Preliminary data analysis demonstrates that although many students self-report that they are advanced in their Internet expertise, they could benefit from systematic and cumulative information literacy instruction and be tutored in the important difference between research in a traditional library and research on the Internet.

Stern, Caroline M. STC Proceedings (2002). Articles>Education>Search>Online