Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.
In this installment of Search Matters, we’ll continue our discussion of ads in search results. Understand what makes a good ad. Limit cannibalization. Provide ads for internal merchandise instead of third-party advertising. Pay special attention to ads on pages that appear if there are no search results.
The keywords and phrases you use in your Meta description tag don't affect your page's ranking in the search engines (for the most part), but this tag can still come in handy in your overall SEO campaigns.
The shift in how search engines treat keywords is significant. They tend to ignore the keyword metatag and rather look for keywords in the actual page content. This means that you need to figure out your keywords before you write any content. Then, you include them throughout your content, particularly in headings and summaries.
There are simply no quick fixes regarding search engine optimization. Adding META tags on your site neither a quick fix nor a slow fix. It won't fix anything and it won't have any effect on your search engine traffic.
In my last post, I argued that making content findable in search engines requires you to understand how your search engine algorithm ranks and sorts the content it indexes. Since Google is such an important search engine for content, including help content, I want to dive deeper into strategies for maximizing the visibility of help content on Google.
In my last post, I argued that navigation systems can’t be entirely discarded in favor of search, because navigation helps users discover the unknown unknown. But now that we’ve covered navigation systems a bit, it’s time to move on to search, because search is undoubtedly a major way that users navigate help content. How can you organize your content so that the topics are findable in search?
User experience design has become an essential consideration in the development of websites and technical communications. No longer can we throw together a few headings and numbered lists in CSS and XHTML and hope the result will be worthwhile and meaningful to users. As the web expands and content becomes more accessible, it is necessary to take content and websites to the next level - to provide information that is not just useful or even usable, but enjoyable. If a person has to spend more than a few seconds trying to find what they need they are that much more likely to “Google it” and find a site or help system that provides the answer quicker.
In this month’s column, I’ll discuss how to put search engine optimization (SEO) in its proper place in the grand scheme of things, demonstrating its relationship to information architecture.
You should build links with an audience-first mindset. In other words, every single link you build should be intended for your audience. If you ever find yourself obtaining links you wouldn’t want your audience to find, you’re likely being manipulative — or, at the very, least building worthless links.
Even keyword phrases that nobody's searching for can sometimes be difficult to obtain high rankings with unless you really and truly know what you're doing. And even then, those rankings may be here one day, and gone the next.
In a recent article on Netimperative, Mike Grehan examined if the traditional role of SEO was becoming outdated, given the rise of social media. In this article, Eliza Dashwood, Director of Sales and Marketing, Ambergreen Internet Marketing offers a counter-point to Mike’s argument.
Last fall, one of the people I mentor, Andrew White, e-mailed me, asking how to get his site ranking higher on Google. He is the webmaster for a church Web site and was not happy that another church site with the same name outranked his site. I looked over his keywords and site text: He did not have very strong keywords. His primary keyword phrase was the name of his church. I wondered about this: How many people search for the name of a church? If you want your efforts at search engine optimization (SEO) to bear fruit, be it an organic campaign, a paid sponsorship, or Google Adwords, you must choose the keywords that your target audience is using to find your site or product. Otherwise all your efforts are in vain.
Branding has been called the most powerful idea in business, yet few companies consciously craft and promote their brand. Making a brand visible to an online audience can be an additional challenge. Studies show that searchers regard the companies that are placed on the first page of search engine results as the major players in the field. So how do you get the coveted page-one positioning? New technologies like RSS feeds are one way to accomplish this and make your brand more visible in the process.
Search engines may be crucial to your internet marketing strategy but it can be dangerous to rely on them. Find out why and what other marketing options are available to you and your website.
This article will try to tell you about the basics of copywriting and its advanced application on the SEO aspect. This article aims to provide the beginners in the Search Engine Optimization industry, an in-depth but friendly guide to seo content writing, as well as providing the more advanced copywriters with a guide to remind them of the several tricks they might have forgotten about the craft.
A concise history of search engine optimisation and online marketing all the way to the present. The article covers the evolution of search and describes search engine algorithms and the use of correct semantic mark-up to gain better search engine rankings.
Search engine position is an important element of online marketing. Obviously your company is at a significant advantage if you come top of a search for ‘cheese’ (assuming you are a cheesemonger that is – if you aren’t you have a problem). Not only will this drive traffic to the site, but this traffic is also highly targeted, being people who have already expressed an interest in your product or service. Given that this is the case, a whole industry has developed around ‘optimising’ a site’s position on these search rankings. In the past, most search engines have referred to the HTML itself in order to judge how relevant a site is to any particular search. So our hypothetical cheesemonger would be advised to include the word ‘cheese’ in the Title, meta tags, content and header of his or her homepage, whilst avoiding elements such as frames and splash pages which may confuse the automatic 'spiders' which collect this information.
SEO is about making your website in such a way that it will appear higher in the search rankings. A website that's optimised for search engines can reap huge benefits on to your website and your business.
A question on many Webmaster's minds these days is whether or not they should bother with optimizing their site to rank high in the search engines. We've discussed this in previous articles, and it always seemed to come down to a big 'it depends.' However, I'm starting to realize that for many clients, good search engine rankings can actually make or break a business.
Making your Web site attractive to search engines is a key factor for your success as a Web site developer. Get the basic information you need to organically optimize your Web site in this four-part series. In Part 1, you'll receive a foundation in search engine optimization so you can organically optimize your Web site and create Web pages that are usable, accessible, and friendly to search engines.