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Search Engine Optimization

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Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.



Hiring a Search Engine Marketing Company

You want to achieve a high search enigne ranking so you're thinking about getting some outside help. Selecting a search engine marketing company can be a daunting task so read through these essential guidelines to find out what you should be looking for.

Claiborne, Scottie. Webcredible (2004). Design>Web Design>Search>Search Engine Optimization


How to Find Good Keywords

Learn how to find the best keywords for your website: ones which are heavily searched for but not being targeted by many other websites.

Moss, Trenton. Webcredible (2004). Design>Web Design>Search>Search Engine Optimization


How To Get Better Search Engine Rankings

If your company web site is currently not ranking well at search engines, you are missing out on a vital source of web traffic. Here are some tips for improving your search engine rankings yourself (without hiring a search engine optimization company).

Content Strategy (2007). Articles>Web Design>Search Engine Optimization


How to Get Higher Search Engine Rankings   (PDF)

In the early days of the Internet, you did not have to do much to drive traffic to your Web site. Simply listing your site with search engines (and all were free back then) could yield a lot of traffic. When I listed one of my sites with Yahoo!, my site hits increased by 10,000 in just one week. Back then, ranking was more a game of optimizing your TITLE and META tags than anything else. But in response to the mammoth growth of the Internet and abuses of META tags by unscrupulous Web designers, search engine spiders have became more sophisticated: The game now focuses on optimizing Web page content.

Leonard-Wilkinson, Theresa A. Intercom (2004). Design>Web Design>Search>Search Engine Optimization


How to Get Links Without Asking

Sending out link requests is a time-consuming business. So wouldn't it be wonderful if other sites linked to you without being asked? Sound impossible? Well, it can be done and here are ten strategies to prove it. Why not start 2006 by making sure you use them?

McGaffin, Ken. Website Tips (2006). Design>Web Design>Hypertext>Search Engine Optimization


How to Redirect URLs Without Losing Link Juice

For this installment, we address a question about redirecting users from old URLs to new ones. A 301 redirect is the surest way to pass link popularity to the new URL and de-index the old URL in a URL rewrite scenario. The trick is making sure that the server header status is a 301 permanent redirect, not a 302 temporary redirect or a meta or JavaScript refresh.

Practical eCommerce (2010). Articles>Web Design>Search Engine Optimization


How to Submit Your Content to Article Sites

Submitting articles can be a great SEO tactic if it is done correctly. A successful article submission campaign can lead to you getting you lots of quality links and high rankings on Google. This tutorial will provide detailed information on how to get the most out of article directories for SEO and which article sites you should use.

Eaves, David. Webcredible (2009). Articles>Web Design>Search Engine Optimization


How Visible is Your Website?

For a business website to grab the attention of prospective customers, the prospective customers have to see it. Simplistic as this sounds, it's a principle that some businesses overlook. They have a website built, but never check to see how visible that site is to their target market. This article helps you to assess how visible your site is in searches, and explains a simple way to improve site visibility.

Bennaco (2004). Design>Web Design>Search>Search Engine Optimization


The Illusion of SEO vs. the Reality of Great Content

SEO techniques will increase your search rankings and SEM will get you traffic on the top search engines. But a boatload of quality content will also accomplish these things and prepare you for the more contextual future of search.

Tipping Point Labs (2009). Articles>Web Design>Content Management>Search Engine Optimization


The Importance of Google PageRank: A Guide For Small Business Executives

If you’ve spent time (or are simply curious) about online marketing, then the topic of search engine optimization (SEO) usually comes up. And, no discussion of search engine anything is complete these days without some mention of Google. This article provides a brief overview of how Google ranks search results with a look at their PageRank™ algorithm (a key component). I’m not a search engine expert (that’s the bad news). The good news is that I know enough to describe Google PageRank in relatively simple terms (such that you can impress your friends and family with your new-found knowledge).

Shah, Dharmesh. HubSpot (2006). Articles>Web Design>Marketing>Search Engine Optimization


Improve the Link Popularity of Your Site

Link popularity, i.e. the number of sites which are linking to your site, is an increasingly important factor as far as search engine placement is concerned. Other things remaining the same, more the number of links to your site, higher will be its ranking. What is important is not only the number of links to your site, but also the types of sites which are linking to you. A link from a site which is related to yours is more valuable than a link from an unrelated site.

Roy, Sumantra. 1stSearchRanking (2003). Design>Web Design>Search>Search Engine Optimization


Indexing the Web—It’s Not Just Google’s Business

Web databases do much more than passively store information. Part of their power comes from indexing records efficiently. An index serves as a map, identifying the precise location of a small piece of data in a much larger pile. For example, when I search for “web development,” Google identifies two hundred million results and displays the first ten—in a quarter of a second. But Google isn’t loading every one of those pages and scanning their contents when I perform my search: they’ve analyzed the pages ahead of time and matched my search terms against an index that only references the original content.

Mullican, Lyle. List Apart, A (2009). Articles>Web Design>Information Design>Search Engine Optimization


Intelligent Site Structure for Better SEO!

Search engines are one of the most important traffic drivers to sites these days, which is why Search Engine Optimization (SEO) is becoming more and more important. SEO is often thought to be just a set of some technical tricks, and as a professional SEO, I confess to spending a lot of time with clients fixing technical issues. A site's structure though, is just as important. Your site's structure determines whether a search engine understands what your site is about, and how easily it will find and index content relevant to your site's purpose and intent. By creating a good structure, you can use the content you've written that has attracted links from others, and use your site's structure to spread some of that "linkjuice" to the other pages on your site.

De Valk, Joost. Opera (2008). Articles>Web Design>Information Design>Search Engine Optimization


Introduction to Search Engine Optimization

This introduction to search engine optimization will outline some of the basic principles of SEO and explain how they can be used to improve your web pages' performance in search results.

Mercurytide (2007). Design>Web Design>Marketing>Search Engine Optimization


Introduction to Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of analyzing your site and modifying it to enable search engines to read it, understand it and catalog it correctly. This is not rewriting the site or changing the look and feel. It is subtle changes, adding or modifying inconspicuous visible and invisible text so that the search engines can read the site. SEO is not 'spamming' the search engines - it is simply helping the search engines help you - by specifying information using a variety of methods.

O'Gribin, Niall. Erigena (2006). Articles>Web Design>Search>Search Engine Optimization


Is There a Way Out Beyond Google to Bring in Revenues?

No webmaster worth his salt can rule out the indispensability of Google for enhancing the prospects of one's business potential the online way. The ways and means to augment your business statistics are fine as long as they are paving the way in your business interest. The fact is that end results are always important and determine the continuation of a set of strategies or tactics in the future. Notwithstanding the enormous benefits accruing from top positions in Google's rankings, you will end up to lose sight of the long term survival if you drive your business on a Google-only focus.

Azam, Rahbre. Amateur Writerz (2008). Articles>Web Design>E Commerce>Search Engine Optimization


Is Your Key Content Drowning in News?

Many web editors spend a lot of their time writing news stories for the company web site. However, traffic analysis frequently reveals that this content is not very popular - and that users may in fact miss the key content they come to find (product data, addresses etc.) because it's practically drowning in news stories.

Furu, Nina. Content Strategy (2005). Articles>Web Design>Information Design>Search Engine Optimization


It Takes More than Money To Reach The Top

To get the first spot on Google, Yahoo, or MSN, all it used to take was the highest bid. Today, even the experts aren't sure exactly what it's going to take.

Janisch, Troy. Icon Interactive (2007). Articles>Web Design>Search>Search Engine Optimization


Judgment Day: Google Strikes Back

Google has never cared for search engine optimization and has always looked at it as an attempt to taint what they hold as precious. The question that must be asked is, 'Why?' Why does Google see search engine optimization as the enemy and are they justified in their thinking?

Angeletti, Mark. Search-This (2003). Articles>Information Design>Search>Search Engine Optimization


Just Say No to SEO Spam   (PDF)

Describes several disreputable search engine optimization practices for Web designers to avoid.

Wilkinson, Theresa A. Intercom (2004). Design>Web Design>Search Engine Optimization>Spam


Keywords Phrases in Linking Text

Placing keywords into linking text gives search engines a clue as to what each destination page is about, so is hugely important.

McGaffin, Ken. Webcredible (2005). Design>Web Design>Search>Search Engine Optimization


Link Exchange Programs: An Update

It is still a good idea to increase the number of links to and from sites that are relevant to your own.

Bennaco (2004). Design>Web Design>Search>Search Engine Optimization


Link Popularity

For years, 'link popularity' and 'Google PageRank' have been the talk of the town in the search engine optimization community. However, the definition of link popularity and how it differs from PageRank (PR), as well as how much effect these actually have on search engine rankings, is often misunderstood.

Whalen, Jill. High Rankings Advisor (2004). Articles>Web Design>Search>Search Engine Optimization


Link Popularity: Who Should You Link To

Find out who you should be linking to in order to optimise your link popularity.

Goetsch, Daria. Webcredible (2004). Design>Web Design>Search>Search Engine Optimization


Make More Money: Best Practices for Ads in Search Results: Part 1

Conflicting demands make many UX professionals think of ads as a necessary evil. Customers frequently go out of their way to say they hate ads, while marketers always seem to try their hardest to stuff as many of them as they can on each search results page on your site. This leaves many UX design professionals caught in the middle, trying to balance the ad equation—and frequently failing to fully satisfy either customers or marketers. For this 2-part column, I’ve teamed up with advertisement and eyetracking research guru Frank Guo to present real-world strategies for successfully integrating ads into your search results. The goal is making money without unduly turning off your customers.

Nudelman, Greg and Frank Guo. UXmatters (2009). Articles>Web Design>Search Engine Optimization>E Commerce



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