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Search Engine Optimization

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Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.



Diverse Content and the Long Tail of Search Engine Metrics

Understanding the long tail isn’t possible when you just look at the top 10-20 rows of your keyword metrics. For example, if you log into Omniture or Google Analytics and examine your top 20 keywords, those keywords won’t give you the full picture of what’s bringing people to your site. You need to use other visualization techniques, such as keyword tag clouds, to see the long tail.

Johnson, Tom H. I'd Rather Be Writing (2010). Articles>Content Management>Search Engine Optimization


Diversity is Power for Specialized Sites

Small websites get less traffic than big ones, but they can still dominate their niches. For each question users ask, the Web delivers a different set of sites to provide the answers.

Nielsen, Jakob. Alertbox (2003). Articles>Web Design>Search>Search Engine Optimization


Do Not Crawl in the DUST: Different URLs with Similar Text   (PDF)

We consider the problem of dust: Different URLs with Similar Text. Such duplicate URLs are prevalent in web sites, as web server software often uses aliases and redirections, and dynamically generates the same page from various different URL requests. We present a novel algorithm, DustBuster, for uncovering dust; that is, for discovering rules that transform a given URL to others that are likely to have similar content. DustBuster mines dust effectively from previous crawl logs or web server logs, without examining page contents. Verifying these rules via sampling requires fetching few actual web pages. Search engines can benefit from information about dust to increase the effectiveness of crawling, reduce indexing overhead, and improve the quality of popularity statistics such as PageRank.

Bar-Yossef, Ziv, Idit Keidar and Uri Schonfeld. WWW 2007 (2007). Articles>Web Design>Search Engine Optimization


Do Short Topics Make Information More Findable?

Shorter topics do add more little targets in the field. So the user has a higher chance of hitting one of the targets, but it’s unlikely that any of the targets will provide the exact answer the user is looking for.

Johnson, Tom H. I'd Rather Be Writing (2013). Articles>Web Design>Search Engine Optimization>Documentation


Does a Question Mark in the URL Affect Ranking?

For a long time search engine professionals have claimed that a question mark in a web page's URL is bad for its search ranking. Is this still true today? This article investigates.

Ricerca, Jon. Webcredible (2004). Design>Web Design>Search>Search Engine Optimization


Does Keyword Location on Page Affect Ranking?

Find out the best position to place your keywords on web pages to optimise them for the search engines.

Moss, Trenton. Webcredible (2004). Design>Web Design>Search>Search Engine Optimization


Does the Number of Links on a Page Affect its Ranking?

The more outbound links there are, the higher in the search rankings your web pages will be, according to this article.

Ricerca, Jon. Webcredible (2004). Design>Web Design>Search>Search Engine Optimization


Does Website Hosting Affect Rankings at Google?

After planning and developing a website the next part is to host it on the internet. Web Hosting is indeed an issue to be spent time on but the question arises if you need to look at it with your SEO eye or not? The answer in plain words is Yes and No.

Goyal, Nakul. ISEDB (2004). Design>Web Design>Hosting>Search Engine Optimization


Effective Search Engine Submission Strategies

Now that you've got a website it's time to start thinking about promoting it. Search engine listings are the number one way to generate traffic to your website.

stevenforsyth.com (2005). Articles>Web Design>Information Design>Search Engine Optimization


Eight Ways to Use Alexa.com's Toolbar as Your Secret Traffic Weapon

By now, most web marketers know that the Alexa.com ranking of their site is important. It gives an independent measure of your monthly unique visitors and reach on the web to potential advertisers.

Abayomi-Paul, Tinu. Free Traffic Directory. Design>Web Design>Search>Search Engine Optimization


El Título de la Página

El título de la página es un metadato acerca del contenido de la página, que se define a través de la etiqueta HTML <title>. Definir el título en todas las páginas que conforman el sitio web es una norma básica que aumenta considerablemente la 'findability' de la información contenida en cada página. Además, no definirlo supone mostrar una imagen poco profesional del sitio web y su diseño. Al contrario de lo que pudiera parecer, el título de la página no es un elemento de orientación del usuario en su navegación, ya que la mayoría de los usuarios ni tan siquiera advertirán su existencia.

Hassan Montero, Yusef. Nosolousabilidad.com (2003). (Spanish) Design>Web Design>Search>Search Engine Optimization


Findability/SEO Cheat Sheet: Quick Guide to Web Standards SEO

A findability strategy cheat sheet that will guide you through all of the stuff you should be doing when creating new websites or even redesign existing ones.

Walter, Aarron. AarronWalter.com (2008). Articles>Web Design>Usability>Search Engine Optimization


Five Ways to Increase Targeted Website Traffic

Website visitors do not arrive magically… they follow recommendations from others, such as links, display ads, or even offline word of mouth. As 2007 turns into 2008, here are 5 easy ways to substantially increase the amount of traffic coming to your site.

Jason, Chris. ChrisJason.com (2007). Articles>Web Design>Search Engine Optimization


Florida Update One Year Later - The Year Google Grew Up

The Florida Update effected more than site rankings in the SEO industry. Jim Hedger looks at Google one year later after the disaster.

Hedger, Jim. Search-This (2004). Articles>Web Design>Search>Search Engine Optimization


Frames and Search Engines

When it comes to framed sites and the effect that the use of frames by a site has on its search engine ranking, there are two schools of thought. Some people say that framed sites, if done properly, have no problems in getting good rankings in the search engines. Others claim that if search engine optimization is important to you, never use frames. In my opinion, the truth lies somewhere in between.

Roy, Sumantra. 1stSearchRanking (2003). Design>Web Design>Search>Search Engine Optimization


Free Search Engine Tools and Services   (PDF)

You can communicate information about your site to search engines and see your site from their perspective using some free services and utilities from Yahoo! and Google.

Walter, Aarron. Building Findable Websites (2008). Articles>Web Design>Search>Search Engine Optimization


Garbage In, Garbage Out: The Dirt on Google's New Algorithm

In 2004, Google's new search algorithm has search-engine savvy web marketers scrambling for content instead of search engine rankings.

Janisch, Troy. Icon Interactive. Design>Web Design>Search>Search Engine Optimization


A Glossary of Search Engine Ranking Terms

A glossary of commonly used terms in the world of search engine ranking.

Roy, Sumantra. 1stSearchRanking (2003). Design>Web Design>Glossary>Search Engine Optimization


Google Optimization Secrets From The Trenches

What do learning how to outline a research paper and optimizing your website to rank highly in Google have in common? Much more than you might think at first glance.

SEOchat (2004). Articles>Web Design>Search>Search Engine Optimization


The Google Sandbox and How To Get Out

The Google Sandbox is a filter that was put in place in about March of 2004. New websites with new domain names can take 6 to 12 months to get decent rankings on Google. Some are reporting stays of up to 18 months. The Sandbox seems to affect nearly all new websites placing them on probation. Similarly, websites that have made comprehensive redesigns have been caught up in this Sandbox. Does this Sandbox Really Exist, or is it just part of the Google algorithm? This has been a big controversy with many different opinions. Most now believe that this is an algorithm. In either case, the Sandbox functions to keep new sites from shooting to the top of Google in just a few weeks and overtaking quality sites that have been around for many years. This appears to be an initiation period for new websites.

Williams, Doug. stevenforsyth.com (2006). Articles>Web Design>Information Design>Search Engine Optimization


Google Search Engine Optimisation and their 80/20 Rule

Google's 80/20 rule means they apply a lot of of importance to off-page optimisation, such as inbound link text. On-page optimisation is now considered to be far less important.

Callan, David. Webcredible (2006). Design>Web Design>Search>Search Engine Optimization


Google Search Engine Optimisation and their 80/20 Rule

Google's increasing use of anti-spam features has meant that optimising websites for Google has become much harder and it's now not just a case of opening your websites source files in notepad, adding some keywords into your various HTML tags, uploading your files and waiting for the results. In fact in my opinion and I'm sure others will agree with me, this type of optimisation, commonly referred to as onpage optimisation will only ever be 20% effective at achieving rankings for any keywords which are even mildly competitive. Those of us who aced maths in school will know this leaves us with 80% unaccounted for.

Callan, David. stevenforsyth.com (2005). Articles>Web Design>Information Design>Search Engine Optimization


Google's Advice For Your Website: Content

Google seems to be awarding more and more importance to good content - find out why and what you need to do.

Walsh, Joel. Webcredible (2005). Design>Web Design>Search>Search Engine Optimization


Google's Search Engine Optimization Starter Guide   (PDF)

Welcome to Google's Search Engine Optimization Starter Guide. This document first began as an effort to help teams within Google, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines. Although this guide won't tell you any secrets that'll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to both crawl and index your content.

Google (2008). Articles>Web Design>Search Engine Optimization


Guide to Buying Traffic

While many niches depend on PPC search traffic, there’s a wide group of sites that benifit from bought traffic from individual sites. Often times you can get very high quality traffic that converts very well from niches that tend to deal in a more direct site to site type traffic deal, rather than 3rd party ad networks. This guide is mostly to be used when buying traffic from forums, from individual websites, and from “plug” type packages, yet there are many things that transfer over to more traditional PPC outlets.

Robbins, Kyle. ReEncoded (2008). Articles>Web Design>Search Engine Optimization>E Commerce



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