A directory of resources inthe field of technical communication.

Search Engine Optimization

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Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.



The Seven Sins of Blogging, Sin #6, Being Unfindable

How can you enable readers to naturally find the content in your archives? How can you make the hundreds of posts you write more visible and prominent, especially if readers are looking for it? This is partly what the field of findability is all about. You can implement several easy aggregation techniques to increase the findability of your content. You can add tags and categories to your posts, and readers can navigate your content this way.

Johnson, Tom H. I'd Rather Be Writing (2009). Articles>Web Design>Blogging>Search Engine Optimization


Seven Ways to Increase Flare’s Search Engine Optimization in Google’s Results

I’ve noticed a trend in search results lately. Users are searching for my help products and landing on our technology blog that has articles about the topic rather than landing on the help material for the product. It would be much better if the user found the help material in the search results and looked for the answer there. As a result, I need to increase the search engine optimization of my help material on Google.

Johnson, Tom H. I'd Rather Be Writing (2012). Articles>Web Design>Search Engine Optimization>Madcap Flare


Site Maps and Hypertext Links: "Food" for Search Engine Robots

Site maps and links are so important for search engine optimisation - find out why.

Webcredible (2003). Design>Information Design>Sitemaps>Search Engine Optimization


Six Powerful Ways to Find Link Targets

Building up links into your website is one of the most effective ways of achiveing a high search engine ranking - find out how to find the best websites from which to request links

McGaffin, Ken. Webcredible (2005). Design>Web Design>Search>Search Engine Optimization


Social Media Marketing: A Guide

Marketing to social media websites such as Digg and del.icio.us has become an integral part of any SEO campiagn - find out what you need to do.

Eaves, David. Webcredible (2008). Design>Web Design>Search>Search Engine Optimization


Stalking Competitors' SEO Tactics

Despite my contention that Internet marketers need to stop obsessing about rankings, an examination of the SEO tactics of competitors that outrank your site can be extremely enlightening. Stalking a competitor's SEO tactics can uncover content optimization and link building opportunities that are already proving effective for other sites.

Kocher, Jill. Practical eCommerce (2010). Articles>Web Design>Search Engine Optimization


Strategies for Improving Enterprise Search

Acquiring and installing a search engine is just the beginning of creating an effective enterprise search system. John Ferrara walks us through strategies for addressing critical aspects of the user experience often overlooked or ignored.

Ferrara, John. Boxes and Arrows (2007). Articles>Web Design>Information Design>Search Engine Optimization


Submitting Your Site to the Open Directory

Getting your site an optimum listing in the Open Directory (DMOZ) is vitally important as far as search engine positioning is concerned as Google gives a lot of importance to sites being listed in the Open Directory.

Roy, Sumantra. 1stSearchRanking (2003). Design>Web Design>Search>Search Engine Optimization


Targeting an Audience of Robots: Search Engines and the Marketing of Technical Communication Business Websites   (peer-reviewed)   (members only)

This paper explores the extent to which technical communication businesses with Websites are attempting to reach an audience of prospective clients through an intermediary audience of search engines. It draws on a survey of 240 principals of these businesses, brief interviews with half of them, and an analysis of their sites. Results show that search engines are among the most helpful methods leading people to these business sites and that higher levels of such search engine helpfulness are strongly associated with higher percentages of clientele who originate through these sites. Most businesses take search engines into account at least minimally; however, meaningfully pursuing that audience requires ongoing investments that some technical communication businesses are reluctant to make.

Killoran, John B. IEEE Transactions on Professional Communication (2009). Articles>Web Design>TC>Search Engine Optimization


Ten Remarkably Effective Strategies for Driving Traffic

In the last six months, we've been lucky enough to help quite a few companies and websites drive significant traffic to their sites. Many of these campaigns have been constructed around the goal of building search engine rankings, as this is our primary business, but we've also found that our ability has given us great power in the fields of brand-awareness and marketing overall. Thus, the following ten processes are primarily about building traffic and through it, attention.

SEOmoz (2006). Articles>Web Design>Search Engine Optimization


Ten Steps To Higher Search Engine Positioning

This article outlines ten steps to help you get better search engine positioning.

Davies, Dave. evolt (2005). Design>Web Design>Search>Search Engine Optimization


Ten Tips to the Top of the Search Engines

Having a website that gets found in Google, Yahoo, and MSN, etc. isn't hard to do, but it can be difficult to know where to begin. Here are my latest and greatest tips to get you started.

Whalen, Jill. High Rankings Advisor (2005). Design>Web Design>Search>Search Engine Optimization


Three Questions to Ask When Creating Web-Based User Documentation

If Web-based user documentation can improve a company’s Web site ranking, then it makes sense for technical writers to take advantage of this fact. So if you’re writing Web-based user documentation, how willing are you to change your writing style for Search Engine Optimisation (SEO) considerations?

Pratt, Ellis. Cherryleaf (2010). Articles>Documentation>Web Design>Search Engine Optimization


Top of the Top of the Top of Search Results

Virtually every search engine and directory is now associated with some kind of paid solution, and it is tempting to see them as an easy way to get top ranking for your web site.

McAlpine, Rachel. Quality Web Content (2004). Articles>Web Design>Search>Search Engine Optimization


The Ultimate Guide to Directory Submissions

Submitting your website to directories is a great way to increase your search engine rankings - get the full lowdown on how to do this.

Eaves, David. Webcredible (2008). Design>Web Design>Search>Search Engine Optimization


Usability ved Søgemaskine Optimering

Normalt ses søgemaskine optimering eller position boosting som et marketing redskab, hvis formål er at skabe så megen trafik på websites som muligt, men der er andre overvejelser at gøre sig når der søgemaskine optimeres. Handlingsorienteret usability handler også om søgemaskine optimering, blot indirekte.

Quark, The (2002). (Danish) Design>Web Design>Search>Search Engine Optimization


Use PHP to Build a Search Engine Optimization Application

PHP, a dynamic Web-based programming language, takes a variety of input formats and uses a built-in SOAP client to obtain information from the Web. PHP, combined with applications using search engine optimization (SEO), is a powerful tool for obtaining information from major search engines, allowing this information to guide a webmaster's online marketing and SEO strategies.

Anderson, Tyler. IBM (2006). Articles>Web Design>Search>Search Engine Optimization


Users Can Bask in the Benefits of Google Analytics

Google has earned its giant position in search engine marketplace through real innovative solutions, and of course, strategic moves all aimed at users ultimate convenience. It has been almost customary for Google to bring in some exciting features initially for a price then slashing the rate drastically to making it FREE for all. This sort of repeated move could be seen as first serving the target market with its innovative solutions, and later making it free to give many a business in similar or remotely similar categories a run for their money. Critics claims have to stand the test of contemporary business realities.

Azam, Rahbre. Amateur Writerz (2008). Articles>Web Design>Server Side Includes>Search Engine Optimization


Using XHTML/CSS for an Effective SEO Campaign

Improve your search engine ranking by harnessing the benefits of well-authored XHTML and using CSS to boost your code-to-content ratio.

Olejniczak, Brandon. List Apart, A (2003). Articles>Web Design>Search>Search Engine Optimization


The Web Developer's SEO Cheat Sheet

The ten essential categories for good optimization are: important HTML tags, search engine indexing limits, title tag syntax, common canonical issues, 301 redirects on Apache, search engine robot user agents, common robot traps to avoid, robot meta tags syntax, robots.txt syntax and site map syntax.

Dover, Danny. SEOmoz (2008). Articles>Web Design>Search Engine Optimization


Website Content: Getting It Right for Search Engines

The content on your website is key for your search engine ranking - find out why this is.

James, Nick. Webcredible (2008). Design>Web Design>Search>Search Engine Optimization


Website Performance: What To Know and What You Can Do

Website performance is a hugely important topic, so much so that the big companies of the Web are obsessed with it. For the Googles, Yahoos, Amazons and eBays, slow websites mean fewer users and less happy users and thus lost revenue and reputation.

Heilmann, Christian. Smashing (2010). Articles>Web Design>Search Engine Optimization


What Search Engines Need to See to Rank Your Site Well (Part 1)

A substantial number of people use search engines to find goods and services that interest them. Incredibly, though, many web designers don't pay much attention to designing sites to rank well in searches. This means that in order to protect your investment in your website, you need to know what has to be done to get good rankings, and how to make sure that your designer has done it.

Bennaco (2004). Articles>Web Design>Search>Search Engine Optimization


What Search Engines Need to See to Rank Your Site Well (Part 2)

A substantial number of people use search engines to find goods and services that interest them. This second half of a two-part article explains how to make sure that your web designer has set up your site so search engines will like what they see and rank you high.

Bennaco (2004). Articles>Web Design>Search>Search Engine Optimization


What to Consider When Using a Service or a Contractor to Register and Optimize Your Web Site with the Search Engines

According to Forrester Research, almost 80% of all searches conducted online are done with search engines. Marketing your Web site through the various search engines is still considered to be the most effective way to drive traffic to your Web site. But how will potential visitors find you?

Berg, Debbie. WebDeb (2001). Design>Web Design>Search>Search Engine Optimization



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