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Search Engine Optimization

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Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.



Search Engine Optimization Basics, Part 2: SEO Keyword and Infrastructure Strategies

Making your Web site attractive to search engines is a key factor for your success as a Web site developer. Get the basic information you need to organically optimize your Web site in this four-part series. In Part 1, you learned the background of why white hat SEO is good for your site. In Part 2, you'll start optimizing. You'll create a strategy for choosing and optimizing your keywords from the top-left-down and learn more about other factors that can influence your success in search engines.

Banks, L. Jeannette. IBM (2006). Articles>Web Design>Search>Search Engine Optimization


Search Engine Optimization Basics, Part 3: Get Your Web Pages Into Search Indexes

Making your Web site attractive to search engines is a key factor for your success as a Web site developer. Get the basic information you need to organically optimize your Web site in this four-part series. In Part 3 of the series, you'll learn how to get the pages of your Web site into the search indexes.

Moran, Mike and Bill Hunt. IBM (2006). Articles>Web Design>Search>Search Engine Optimization


Search Engine Optimization Basics, Part 4: Improve Search Marketing for Large Sites

Making your Web site obvious to search engines is a key factor for your success as a Web site developer. Get the basic information you need to organically optimize your Web site in this four-part series. In this final part of the series, learn specialized techniques for large Web sites or sites with many dynamic pages.

Moran, Mike and Bill Hunt. IBM (2006). Articles>Web Design>Search>Search Engine Optimization


Search Engine Optimization Code of Ethics

The discussion of any Code of Ethics is like a discussion on politics or religion: there are more than two sides, all sides are strongly opinionated, and seldom do they choose the same path to the same end. Most Search Engine Optimization (SEO) practitioners understand these ethics, yet not all practitioners practice safe-SEO. Too many SEO practitioners claim a bias towards surfers, or the search engines, or their clients (all are appropriate in the correct balance), and it is common for the 'whatever it takes' excuse to bend some of these ethics to fit their needs. This page does not pass judgment, it simply states the obvious.

BruceClay.com (2003). Design>Web Design>Search>Search Engine Optimization


Search Engine Optimization Through Accessibility: How Designing Accessible Websites Leads to Automatic SEO

This presentation describes how creating an accessible website takes care of its (organic) search engine optimization to a very appreciable extent taking reference from the WCAG 2.0 working draft and the Google webmaster guidelines.This presentation was created and presented by Abhay Rautela to the Sapient creative community at the New Delhi office in February 2007.

Rautela, Abhay. Cone Trees (2007). Presentations>Web Design>Accessibility>Search Engine Optimization


Search Engine Optimization: A Must

Discover the importance of search engine optimization and the steps required for a successful SEO campaign.

Duncan, Alec. Lil Engine (2003). Design>Web Design>Search>Search Engine Optimization


Search Engine Optimization: Getting Started

Explain some of the first steps to get your website not only optimized for the search engines, but to push your website up in the rankings war.

Garite, Joe. stevenforsyth.com (2006). Articles>Web Design>Information Design>Search Engine Optimization


Search Engine Optimization: Register Your Site for Free

This article is the fourth in a series on search engine optimization, a business marketing strategy that manipulates Internet search engines.

Leonard-Wilkinson, Theresa A. W-edge Design (2003). Design>Web Design>Search>Search Engine Optimization


Search Engine Optimize Your Blog Posts to Increase Your Readership

When you search-engine-optimize your blog posts, you can increase your blog’s subscribers in a long-term way. You don’t have to stiffen your prose to apply search engine optimization — you just have to apply keywords in the right places.

Johnson, Tom H. I'd Rather Be Writing (2008). Articles>Publishing>Search Engine Optimization>Blogging


Search Engine Optimizing for Europe

There's actually quite a lot to take into account when targeting a new geographic territory. I asked my two experts to share just two or three of the most important tips they would give to someone launching in the German marketplace.

Grehan, Mike. ClickZ (2006). Articles>Web Design>Search>Search Engine Optimization


Search Engine Ranking Factors

This document represents the collective wisdom of 37 leaders in the world of organic search engine optimization. Together, they have voted on the various factors that are estimated to comprise Google's ranking algorithm (the method by which the search engine orders results). The result is a resource of incredible value - although not every one of the estimated 200+ ranking elements are included, it is my opinion that 90-95% of the knowledge required about Google's algorithm is contained below.

SEOmoz (2008). Articles>Web Design>Search Engine Optimization


Search Engine Spam

Hidden text, doorway pages and mirror sites are all examples of search engine spam and could get you banned from the search engines - make sure your site avoids all of these!

Townes, Frederick. Webcredible (2007). Design>Web Design>Search Engine Optimization>Spam


Search Engine Strategies for Success: 2006

Every year is always rocked by a plethora of changes in the search engine marketing world. The acquisition of smaller companies by the Big 3 changes the marketing landscape as we know it every month and with every update to the index that is made, we hold our breath and hope that we come out better (if not, the same) in the end. So when it comes to the new year, there are many things that we should look out for to stay on top of the rankings.

Wooton, John. stevenforsyth.com (2004). Articles>Web Design>Search>Search Engine Optimization


Search Engines and the Will to Truth   (peer-reviewed)

Thousands, probably millions of writers are putting up pages of information or speculation on the Web. They are choosing to bypass the whole apparatus of referees, editors, reviewers, catalogers, and indexers to make a direct appeal to 'the world' on the Web. If the cost of Web publication were that the pages remained un-indexed, few would choose it, for it would amount to being one drop in a sea of 1.5 billion pages: the chance of anyone with an interest in the topic finding the page would be infinitesimal. But along with all this unauthorized, uncatalogued writing has come the development of fast and powerful search engines, some of them indexing over one billion pages. And suddenly 'to look something up' means 'to run it by Yahoo!' It is easy to make a case against the Web search engines, and from that a case against the Web itself as a medium, or even a tool, for making and exchanging public knowledge. But...

Dillon, George. Kairos (2001). Design>Web Design>Search>Search Engine Optimization


Search Engines as Leeches on the Web

Search engines extract too much of the Web's value, leaving too little for the websites that actually create the content. Liberation from search dependency is a strategic imperative for both websites and software vendors.

Nielsen, Jakob. Alertbox (2006). Articles>Web Design>Search>Search Engine Optimization


Secret Benefits of Accessibility Part 2: Better Search Ranking

One of the main benefits of Web accessibility is that a Website that's more accessible to people is also usually more accessible to search engines. The more accessible your site is to search engines, the more confidently they can guess what the site's about, giving your site a better chance at the top spot in the search engine rankings.

Moss, Trenton. SitePoint (2004). Articles>Web Design>Accessibility>Search Engine Optimization


Semantic HTML and Search Engine Optimization

So what is POSH? No, it's not just some new clothing fashion hype amongst web designers - POSH is the acronym for Plain Old Semantic HTML. The term Semantic HTML is used for a variety of things, but it has it's origin in one objective: creating (X)HTML documents using semantic elements and attributes, as opposed to using presentational HTML.

De Valk, Joost. Opera (2008). Articles>Web Design>Standards>Search Engine Optimization


SEO (Search Engine Optimization): Why It Works Best With Quality Writing

Attracting the attention of Google and other search engines is crucial for bringing visitors to your website. To achieve this effectively, search engine optimised copy should run parallel with good website construction.

Ward, Merlin. Webcredible (2008). Articles>Web Design>Writing>Search Engine Optimization


SEO and IA: A Roadmap for Discoverability Success

Frank Lloyd Wright said that the two most important tools for an architect were the drafting pencil and the sledgehammer. Of the two, the pencil is the easier to use as well as the more effective. As it is with building design, so it is with designing websites and their discoverability by search engines, the tool used by a majority of users. The Web has become so vast and the search systems have become so sophisticated that retroactive optimization can be only marginally effective.

Sweeny, Marianne. FatDUX (2010). Articles>Web Design>Search Engine Optimization>Information Design


SEO and the Zen Factor

When practiced at the level of those of us who've been in the game for 5-10 years, SEO is in fact very Zen-like. We can look at a website and know exactly what needs to be done to make it the best it can be for the site visitors and the search engines. Often, it's easiest for us when we can just roll up our sleeves and do what we know needs to be done, rather than try to explain the whys and wherefores. Many times it's not even possible to explain exactly why we are doing a specific thing, because it simply comes from the gut.

Whalen, Jill. High Rankings Advisor (2005). Articles>Web Design>Search>Search Engine Optimization


SEO for Dummies (well, and Web Developers)

Sometime Search Engine Optimization (SEO) seems to have morphed into a mystical creature. Most people, even those who design and develop websites for a living, know they need it, but don’t know exactly what it is. They have been feed so much rheteric and sales speaches that they seem to have given up on SEO long ago.

Robbins, Kyle. ReEncoded (2008). Articles>Web Design>Search Engine Optimization


SEO for Technical Writers: Optimizing Your Content for Search Engines

Technical writers are seeing an increasing amount of their documentation move from print and local installation to online (server-based) formats. As your documents move online, you'll need to consider how to help your users find the information they need.

HelpScribe (2010). Articles>Web Design>Search Engine Optimization


The SEO of Responsive Web Design

Will Critchlow announced back in November that Distilled's blog was updated with a new responsive design, but it occurred to me recently that we never went into the specifics of why responsive web design is so great. Responsive design has been a hot topic in online marketing for the past few months, but is it really going to become an industry standard? Short answer: yep.

Kledzik, Kristina. Moz (2014). Design>Web Design>Search Engine Optimization>Responsive


SEO Outbound Link Relevance

Outbound links' anchor text affects a page's search engine ranking in much the same way that inbound links' anchor text affects search engine ranking.

Walsh, Joel. stevenforsyth.com (2006). Articles>Web Design>Information Design>Search Engine Optimization


SEO vs. SEM. 21 Experts Take a Position

Search Engine Optimization (SEO) is the process of pursuing a top rank for a website around specific keywords in a search engine’s unpaid or “organic” search results. Search Engine Marketing (SEM) focuses on purchasing ads that rank high and appear above or to the right.

Petersen, Rob. Barn Raisers (2013). Articles>Web Design>Marketing>Search Engine Optimization



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