Adding Value through Search Engine Optimization

The easiest way to increase your added value is to do small things that have a large positive return for the company. If you’re looking to find something easy to do that has a large positive impact on your value, look no further than thinking about search engines and how your portion of a Web site can be optimized for them.

K'necht, Alan. Digital Web Magazine (2003). Design>Web Design>Search>Search Engine Optimization

All About Title Tags

The title tag is one of the most important factors in achieving high search engine rankings.

Whalen, Jill. High Rankings Advisor (2004). Design>Web Design>Search>Search Engine Optimization

Are You Using the Right Search Engine?

What this all means is that when web users can't find what they want in Google, they should not automatically assume that they're at fault. At present, Google is heavily weighted.

Bennaco (2004). Articles>Information Design>Search>Search Engine Optimization

Basic Search Engine Optimization Guide And Tips

Search engine optimization or SEO is very important to get your website listed in search engines. Even if this is the first website you have built there are a few basic and easy steps that will help you with optimizing your website without being a pro.

DevBay (2005). Articles>Web Design>Search>Search Engine Optimization

Build Up Links to Your Website

Link building is an essential part of any online marketing strategy. Learn how to in this article.

Moss, Trenton. Webcredible (2004). Design>Web Design>Marketing>Search Engine Optimization

Buying Text Links

Discusses buying text links, and whether it's good or bad for your SEO campaigns.

Whalen, Jill. High Rankings Advisor (2006). Design>Web Design>Search>Search Engine Optimization

Casing the Competition

Welcome to the murky world of search engine optimization (SEO). Before you throw your hands up in frustration, I have good news for you: You can learn how to reverse-engineer your archrivals' tactics and join them at the top of the search results heap.

Spencer, Stephan. GotoMedia (2005). Design>Web Design>Search>Search Engine Optimization

Clean URLs for a Better Search Engine Ranking

Search engines are often key to the successful promotion and running of your website. Read more on how clean URLs can influence your ranking and how clean URLs can be achieved for dynamic applications.

Opitz, Pascal. Content with Style (2005). Articles>Computing>Content Management>Search Engine Optimization

Common Sense Search Engine Optimization

For years, when people thought about search engine optimization, in all likelihood, gateway pages, doorway pages or informational pages probably came to mind. If you're a search engine optimization specialist, you've probably had clients requesting that you create these types of pages for them.

Whalen, Jill. High Rankings Advisor (2004). Design>Web Design>Search>Search Engine Optimization

Compelling Headlines to Improve Your Search Engine Ranking

Write compelling headings that attract both search engines and your desired kind of site visitor.

Jackson, Steve. Webcredible (2005). Articles>Web Design>Search>Search Engine Optimization

Comprehending the Google Dance to Stay Updated

The updating of massive indexes by Google is not a smooth affair by any means. Notably, as a result of updating process, old indexes do not simply yield to new indexes, but there is quite an haphazard movement in transition. It takes a couple of days for Google to complete its update. Especially during this period, both old and new indexes get their place on www.google.com, albeit alternatively or even in unpredictable ways before new indexes stabilize there for all to see. The fluctuations witnessed on Google between transition from old indexes to new indexes seem as if Google were dancing. Hence, in SEO parlance comes the word Google Dance. Varying indexes have a say in the final rankings just when PageRank calculation sets in action. So, the fluctuating indexes of your site should not be a cause of concern when Google is dancing. Wait for Google to come to a halt and you will see all the things stabilize.

Azam, Rahbre and Tabassum Naz. Amateur Writerz (2008). Articles>Web Design>Business Communication>Search Engine Optimization

Creating a Robots.txt file

In order to prevent your site from being penalized for spamming, you need to prevent the search engine spiders from indexing pages which are not meant for it.

Roy, Sumantra. 1stSearchRanking (2003). Design>Web Design>Search>Search Engine Optimization

Creating Keyword-Rich Pages

Once you have established the keywords for which you should optimize your site for the search engines, it is time to figure out how you can get a high ranking in the search engines for those keywords. The solution is to create Keyword Rich Pages (KRPs) - pages which provide good content and in which a particular keyword is repeated a number of times so that the page gets a top ranking for that keyword.

Roy, Sumantra. 1stSearchRanking (2003). Design>Web Design>Search>Search Engine Optimization

The Definitive Link-Building Strategy

Learn how to go about starting that all-important link building campaign, to help ensure a higher search engine ranking for your website.

McGaffin, Ken. Webcredible (2005). Design>Web Design>Search>Search Engine Optimization

Designing for Search Engines and Stars

Great search engine placement doesn't require you to sacrifice appealing design. While 'content is king' for high search engine rankings as well as overall site popularity, your imagination and creativity with designs can still reach for the stars. This tutorial provides a broad overview of ideal approaches, what can still work, and what you ought to avoid if search engine rankings are important. There are times when we forego the ideal for various reasons, so I'll try to steer you around the roadblocks on the way regarding graphics, Flash, frames, splash pages, and other potential perils. At the end of the tutorial are some resources for further exploration, too.

Kaiser, Shirley E. Digital Web Magazine (2002). Design>Web Design>Search>Search Engine Optimization

Directory Submissions: Understanding DMOZ and Yahoo!

Directory submissions, unlike search engine submissions, are reviewed by human beings and undergo a great deal of scrutiny by the editors reviewing them. It is important that your website is submitted correctly in order to obtain the listings you need.

Pass, Leann. Website Tips (2003). Design>Web Design>Search>Search Engine Optimization

Diversity is Power for Specialized Sites

Small websites get less traffic than big ones, but they can still dominate their niches. For each question users ask, the Web delivers a different set of sites to provide the answers.

Nielsen, Jakob. Alertbox (2003). Articles>Web Design>Search>Search Engine Optimization

Does a Question Mark in the URL Affect Ranking?

For a long time search engine professionals have claimed that a question mark in a web page's URL is bad for its search ranking. Is this still true today? This article investigates.

Ricerca, Jon. Webcredible (2004). Design>Web Design>Search>Search Engine Optimization

Does Keyword Location on Page Affect Ranking?

Find out the best position to place your keywords on web pages to optimise them for the search engines.

Moss, Trenton. Webcredible (2004). Design>Web Design>Search>Search Engine Optimization

Does the Number of Links on a Page Affect its Ranking?

The more outbound links there are, the higher in the search rankings your web pages will be, according to this article.

Ricerca, Jon. Webcredible (2004). Design>Web Design>Search>Search Engine Optimization

Does Website Hosting Affect Rankings at Google?

After planning and developing a website the next part is to host it on the internet. Web Hosting is indeed an issue to be spent time on but the question arises if you need to look at it with your SEO eye or not? The answer in plain words is Yes and No.

Goyal, Nakul. ISEDB (2004). Design>Web Design>Hosting>Search Engine Optimization

Effective Search Engine Submission Strategies

Now that you've got a website it's time to start thinking about promoting it. Search engine listings are the number one way to generate traffic to your website.

stevenforsyth.com (2005). Articles>Web Design>Information Design>Search Engine Optimization

Eight Ways to Use Alexa.com's Toolbar as Your Secret Traffic Weapon

By now, most web marketers know that the Alexa.com ranking of their site is important. It gives an independent measure of your monthly unique visitors and reach on the web to potential advertisers.

Abayomi-Paul, Tinu. Free Traffic Directory. Design>Web Design>Search>Search Engine Optimization

El Título de la Página

El título de la página es un metadato acerca del contenido de la página, que se define a través de la etiqueta HTML <title>. Definir el título en todas las páginas que conforman el sitio web es una norma básica que aumenta considerablemente la 'findability' de la información contenida en cada página. Además, no definirlo supone mostrar una imagen poco profesional del sitio web y su diseño. Al contrario de lo que pudiera parecer, el título de la página no es un elemento de orientación del usuario en su navegación, ya que la mayoría de los usuarios ni tan siquiera advertirán su existencia.

Hassan Montero, Yusef. Nosolousabilidad.com (2003). (Spanish) Design>Web Design>Search>Search Engine Optimization

Florida Update One Year Later - The Year Google Grew Up

The Florida Update effected more than site rankings in the SEO industry. Jim Hedger looks at Google one year later after the disaster.

Hedger, Jim. Search-This (2004). Articles>Web Design>Search>Search Engine Optimization