Visual rhetoric is the study of how document design (including the use of illustrations, charts and graphs, typography and layout) communicate, as opposed to aural or verbal messages. Visual rhetoric examines also the relationship between images and writing.
Technical communicators perform an important role in society, relaying complex messages in a clear and concise manner to people who would otherwise have to spend an inordinate amount of time tracking down this information for themselves. Among other things, technical communicators are responsible for writing software manuals and computer help systems, instruction manuals for everything from appliances to airplanes, and health-related pamphlets and warnings. If this information is misunderstood – either through the shortcomings of the writer or reader – the consequences can be devastating.
Today, communication requires more than just pages of printed words. Producing effective documents and training requires the ability to understand, think and communicate graphically. This demonstration shows how to communicate almost anything graphically. Through creative brainstorming you will start to think visually and learn valuable principles that you can use back on the job to refine your own graphics.
A scheme for representing argument is a formalism used to describe the structure or pattern within argumentative discourse. The value of any such scheme lies in its ability to focus attention on certain aspects of perceptually complex argument and direct interpretation and use of these aspects in detail. Formal logic, beginning with the syllogism, represents a large class of argument schemes. So too do the schemes of classical rhetoric.
In recent years, the subject of research has attracted much attention within the field of design. In this discussion, suggestion has been made about the importance of descriptive/explanatory theory for the practice of design. Given that design is prescriptive by nature, between description and prescription, there is a gap. The gap suggests that the function and value of theory in design practice and thus its evaluation require further examination, clarification and demonstration. The practical value of theory in scientific inquiry is unquestionable. Theory is often referred as the foundation of sciences. Since the immediate goal of scientific practice is different from that of design practice, can the same be said about theory for design? Taking a perspective of a designer, my starting point is that theory, like any information, needs to be brought to life by our way of seeing and using it. Through reflecting on how I have evaluated and used developmental theories for a conceptual design of HIV prevention communication. I will bring up the issue of user in theory evaluation, attempt to demonstrate theory is (made) useful (by)/to designing and put into perspective the value of descriptive/explanatory theory to designing.
Overall, the design of information provides cues about the meaning of the information. These cues, like punctuation, are often unconsciously interpreted by readers, but they do significantly influence the message.
This pilot study obtained baseline information on verbal and visual rhetorics to teach microscopy techniques to college biology majors. We presented cell images to students in cell biology and biology writing classes and then asked them to identify textual, verbal, and visual cues that support microscopy learning. Survey responses suggest that these students recognized some of the rhetorical strategies used and conflated others, revealing intriguing questions for further research in undergraduate microscopy education.
Even if you are a confident, seasoned speaker, you still need to connect with your audience with terrific content and visual aids. Knock `em dead with your words and the visual aids you use in order to truly have audiences on the edge of their seats! How can you get a crowd of hungry or tired conference attendees interested in your presentation? How can you stand apart and be remembered out of a series of speakers? Be daring and different. Seek untraditional methods to relate your information. Investigate all your options and all resources. Never rule anything out.
The primary aim of Writing 205/Writing Studio 2 is to help you become more adept at meeting the writing demands of the university. In your earlier work in writing courses, you may have focused on reflection or understanding what you have come to know through experience and observation.
The warranting principle pertains to impression formation in Internet communication. It posits that perceivers' judgments about a target rely more heavily on information which the targets themselves cannot manipulate than on self-descriptions. Two experiments employed mock-up profiles resembling the Internet site, Facebook, to display self-generated clues and to display other-generated clues about a Facebook user. The first experiment (N = 115) tested perceptions of extraversion. Although warranting was supported, rival explanations (negativity and additivity) also pertained. The second experiment (N = 125) tested perceptions of physical attractiveness. Friends' comments overrode self-comments, supporting warranting theory exclusively. Implications concern boundary-setting research for warranting, and potential effects of social comments on a variety of new information forms.
The biggest impact of globalization is our vast exposure to diversity. Compared to earlier generations, we regularly come across a variety of different people. As professional communicators, it is extremely important for us to recognize this diversity and represent it sensitively in content that we develop.
Data visualization is the graphical representation of information. Information technology combines the principles of visualization with powerful applications and large data sets to create sophisticated images and animations. Representing large amounts of disparate information in a visual form often allows you to see patterns that would otherwise be buried in vast, unconnected data sets. Data visualizations offer one way to harness infrastructure to find hidden trends and correlations that can lead to important discoveries. Visual literacy is an increasingly important skill, and data visualizations are another channel for students to develop their ability to process information visually.
This article argues that professional writing researchers can help shape public policy by understanding policy making as a function of institutionalized rhetorical processes and by using an activist research stance to help generate the knowledge necessary to intervene. My goal is to argue for what activist technical writing research might look like, lay out an understanding of institutions that is helpful for influencing public policy, and illustrate the promises and the problems of both positions by using the case of a study focused on local HIV/AIDS policy making. According to this way of thinking, professional writing researchers can impact policy by helping change the processes by which policy gets made.
Argues that the rhetorical approach to communication considers situations individually and is necessary for technical editors because their work comprises a series of individual rhetorical decisions. Proposes a rhetorical theory of technical editing.
Have you ever even tried to create your own CSS graph? If you have, you will know how hard it is. Using Flash is one way to go, but you just can’t beat a beautifully crafted CSS Graph. Have a look at these tutorials and techniques.
In any popular cultural innovation one cares to name, there is an explicit or implicit claim about the way that the innovation will 'change' or 'transform' life, its quality, or its effect.
We designed and piloted a technical communication course for software engineering majors to take concurrently with their capstone project course in software design. In the pilot, one third of the capstone design course students jointly enrolled in the writing class. One goal of the collaborative courses was to use writing to improve the usability of students' software. We studied the effects of writing on students' user-centered beliefs and design practices and on the usability of their product, using surveys, document analyses, expert reviews, and user test results. When possible, we compared the usability processes and products of teams who did and did not take the writing class. Our findings suggest that the synergy of this interdisciplinary approach effectively sensitized students to user-centered design, instilled in them a commitment to it, and helped them develop usable products.
In 2009 we are in the midst of an interesting era for data visualization, particularly as it becomes coupled with the social web. Increasing processing speed, bandwidth and storage capacity are making it relatively simple to render and access visual representations of data. Developers have released libraries of code so we can easily create our own visualizations; and access to all kinds of data is becoming incredibly standardized, particularly through the use of APIs. So as visualization becomes much more straightforward to integrate into online environments, it makes sense to rethink how it can best be used in this setting.
How do knowledge workers learn? How do they decide what to learn next? What motivates them to share? These questions are central to the challenges of knowledge management, and yet most corporate portals and online communities are designed in ignorance of their answers.
The Society for Text and Discourse is an international society of researchers who investigate all aspects of discourse processing and text analysis. The purpose of the Society is to consolidate research in discourse processing and to enhance communication among researchers in different disciplines.