Do These Serifs Make Me Look Phat? Conveying Personality with Typeface

Explores some possible approaches to understanding typeface 'personality,' including empirical research and scholarly discussion, in the hopes of generating more discussion about how we can understand and use typeface personality when creating organizational identity packages.

Striker, Amy. Orange Journal, The (2005). Design>Typography>Visual Rhetoric

Document Design

This course will teach you to * identify and discuss principles of reading comprehension, cognitive psychology, human factors, and graphic design that apply to technical documents * analyze and evaluate the design of existing documents and recommend appropriate revisions * design and test documents for maximum usability

Dragga, Sam. Texas Tech University (2002). Academic>Courses>Document Design>Visual Rhetoric

Does Web Delivery Impact the Reader-Response Approach to Technical Communication?

This paper is an attempt to explore how reader-response criticism and the overall approach to using rhetoric in technical communication may be impacted by the large amount of technical documentation moving to the Web. The discussion focuses on three main areas: moving from the “reader” to the “user” in online documentation; the value of plain language style in this medium; and how Web delivery seems to be bridging the gap between user interface (UI) text and help documentation. I shall explore these areas in an attempt to clarify whether the publication of technical documentation on the Internet negates the rhetorical approach to technical communication and how or if Web delivery impacts the reader-response view that users play a significant role in creating the meaning of a text.

Fisher, Jeanette. Orange Journal, The (2001). Articles>Rhetoric>Theory

Review: The Economics of Attention: Style and Substance in the Age of Information, by Richard A. Lanham    

This is a clever, witty, and engaging--if at times frustrating--book. The central thesis is that in our information age, made possible by digital technology, the scarce commodity to be allocated (and thus a matter of economics) is not 'stuff,' broadly defined as what you can kick or the information based on such stuff (also, stuff). We're drowning in stuff. Instead, it's attention that's scarce, and allocating attention is a matter of style, of rhetoric.

Andrews, Deborah C. JBC (2007). Articles>Reviews>Rhetoric

Ecrire Concis

La concision, c'est l'ergonomie de l'écrivain, c'est obtenir le même résultat informatif en moins de mots, en moins de phrases, moyennant moins de 'bruit' (au sens linguistique du terme).

Redaction (2004). Articles>Writing>Rhetoric

Editing for an International Audience

Here are some things to consider when editing for an international audience.

Hollis Weber, Jean. Technical Editors Eyrie (2002). Articles>Editing>International>Rhetoric

Editorial  

Recently a striking change has taken place in the organization and visibility of what we writing teachers do.

Bruffee, Kenneth. WPA Writing Program Administration (1978). Articles>Education>Writing>Rhetoric

Educating 'Community Intellectuals': Rhetoric, Moral Philosophy, and Civic Engagement    

This article encourages technical and professional communication programs to take on the challenge of educating students to become 'community intellectuals.' The notion of educating future professionals for a career needs to be reconsidered in light of both current research concerning civic rhetoric and past practices in moral humanism courses. The triumvirate of rhetoric, ethics, and moral philosophy provides an effective foundation for reconfiguring existing pedagogy in the field and offers insights for nurturing community intellectuals.

Eble, Michelle F. and Lynee Lewis Gaillet. Technical Communication Quarterly (2004). Articles>Education>Rhetoric

The Effect of Inductively Versus Deductively Organized Text on American and Japanese Readers      

When document designers localize documents for readers in other cultures, they should consider what text organization will best suit those readers. The study presented here examines American and Japanese readers’ comprehension of and preference for expository text that contains a thesis and is organized either inductively or deductively. The results revealed that while Americans performed equally well with either organizational structure Japanese readers recalled more information from inductively organized text. The implications for document designers in English and Japanese speaking countries are discussed.

Spyridakis, Jan H. and Waka Fukuoka. IEEE Transactions on Professional Communication (2002). Articles>Language>Rhetoric

Effective Presentations

An essential aspect of any research project is dissemination of the findings arising from the study. The most common ways to make others aware of your work is by publishing the results in a journal article, or by giving an oral or poster presentation (often at a regional or national meeting). While efforts are made to teach the elements of writing a journal article in many graduate school curricula, much less attention is paid to teaching those skills necessary to develop a good oral or poster presentation - even though these arguably are the most common and most rapid ways to disseminate new findings. In addition, the skills needed to prepare an oral presentation can be used in a variety of other settings - such as preparing a seminar in graduate school, organizing a dissertaton defense, conducting a job interview seminar, or even addressing potential philanthropic sources!

University of Kansas. Articles>Presentations>Rhetoric

Effective Technical Graphics  

This presentation examines ineffective technical graphics with problems in simplicity, orientation, and scale. It identifies principles of effective graphic communication that could prevent such problems, and clarifies objectives and techniques in designing editing and preparing technical graphics for printed documents and briefing materials. Graphics principles illustrated by transparencies include avoiding clutter, orienting properly, controlling scales, checking the content, and avoiding extraneous graphics. message, and that the table title or figure caption focuses clearly on the subject of the graphic.

Samson, Donald C., Jr. STC Proceedings (1993). Design>Graphic Design>Technical Illustration>Visual Rhetoric

Effective Visual Communication  

Communication conveys 'facts, concepts and emotions.' To convey something, one requires a language and a medium. A language requires letters, words, sentences and rules of usage (=grammar).

Mullangath, Sinoj. STC India (2003). Articles>Communication>Visual Rhetoric>Emotions

The Effects of Contrast and Density on Visual Web Search

This study evaluated the effects of white space on visual search time. Participants were required to search for a target word on a web page with different levels of white space, measured by level of text density. Screens were formatted with one of four types of graphical manipulation, including: no graphics, contrast, borders and contrast with borders under two levels of overall density and three levels of local density. Results show that search times were longer with increased overall density but significant differences were not found between levels of local density. Only the use of contrast was found to be significant, resulting in an increase in search time.

Weller, Donnelle. Usability News (2004). Design>Web Design>Visual Rhetoric>Search

The Effects of Information Design on Perception of Environmental Risk  

Communication about environmental risk is important and problematic. A few prior researchers have explored the impact of information design in this area. This paper describes research done involving one common graphic tool, the risk ladder. Risk ladders explain the magnitude of risk from an environmental hazard, often by including comparative information about more familiar risks.

Campbell, Kim Sydow. STC Proceedings (1998). Design>Information Design>Environmental>Rhetoric

The Effects of Motivational Elements in User Instructions    

Should instructional texts be purely technical, with a focus on effectiveness and efficiency, or should they also focus on satisfying and motivating users? Good arguments have been made for paying attention to motivational aspects. But only analyses of existing instructions have been published so far, and guidelines for making user instructions motivational have not yet been studied carefully. This article presents motivational strategies and an experiment to test their effects. The results show that motivational elements have little effect on users’ effectiveness and efficiency in performing tasks, their product appreciation, and their self-efficacy, but they do increase users’ appreciation for the instructions.

Loorbach, N., Steehouder, M., Taal, E. Journal of Business and Technical Communication (2006). Articles>Documentation>Rhetoric>User Centered Design

The Elements of Style

Asserting that one must first know the rules to break them, this classic reference book is a must-have for any student and conscientious writer. Intended for use in which the practice of composition is combined with the study of literature, it gives in brief space the principal requirements of plain English style and concentrates attention on the rules of usage and principles of composition most commonly violated.

Strunk, William, Jr. and E.B. White. Bartleby.com (1959). Reference>Style Guides>Writing>Rhetoric

Eleven Tips on Terrific Titles

Honestly, which white paper would YOU sooner read: 'Implications of Business Intelligence Methodologies on Operational Efficiencies: A Retrospective Study' or 'Six Things You Must Know about Data Warehousing'? This article offers eleven tips on putting together compelling titles for white papers.

Graham, Gordon. WhitePaperSource (2006). Articles>Writing>Rhetoric>White Papers

The Emergence and Evolution of a Research Project  

Research never goes exactly according to plan; nor should we expect it to because research is a rhetorically situated activity. This paper illustrates this truism by providing a brief summary of the author’s experiences in designing, proposing, re-designing, and carrying out an investigation into electronic editing using both quantitative survey and qualitative methods.

Dayton, David. STC Proceedings (1999). Articles>Research>Rhetoric

An Emerging Electronic Rhetoric of the Body: Arguing the Feminine in Cyberspace  

Some form of a body rhetoric has existed since classical times. If rhetoric can be loosely defined as a means of persuasion, then an electronic rhetoric of the body, for the purposes of this essay, can be defined as the ways in which the body is used to persuade, the ways it becomes the language of a culture for both genders. But what should we consider 'the electronic body' to consist of? The physical body? The mental body? And here is where the problem lies… But before an electronic rhetoric can be established, historical precedent must first be clarified.

Tulley, Ronald J. and Christine E. Tulley. STC Proceedings (2003). Articles>Rhetoric>Online>Gender

Emotional Design: Communicating an Experience

Today communicating is not always about a single message but an entire experience. One of the reasons the Web and the Internet has gained in popularity is not only because of its commercialization but because users can dynamically interact with it. Walker Gibson uses the term 'mock reader' to describe when a reader accepts the role within a story that an author has presented. The authors of Web sites, the designers, create an experience that immerses the site visitor or viewer into the Web site. A successful Web site designer has the ability to create a 'mock Web visitor' who becomes completely immersed emotionally in the site the designer has created.

Chinn, Darryl. EServer (2001). Design>Web Design>Visual Rhetoric>Emotions

Engage Yourself, Engage your Audience

Do you wish you were a more dynamic and compelling speaker? Do you want to know how to effectively engage your audience? In this article I identify 4 elements that enable you be at your best when speaking. The four elements are: Passionate, Analytical, Confiding and Extemporaneous or P.A.C.E.™

Hamilton, Jean. Presenters University (2003). Articles>Presentations>Rhetoric

Engaging and Educating Readers Through a Progressive Writing

Although technical communication documents cannot possibly be tailored to exactly match the interest, reading level and many-faceted influences of a reader, they can I believe, take measures to engage the reader to believe that the information he or she is receiving from the document is valuable to their experience in some way.

Comstock, Jeanie. Orange Journal, The (2003). Articles>Writing>Rhetoric>Technical Writing

The Engineer as Rational Man: The Problem of Imminent Danger in a Non-Rational Environment      

Mine safety instruction manuals and training guides reflect an engineering perspective based on the concept of a Rational Man, a perspective which obsstructs effective risk management.

Sauer, Beverly A. IEEE Transactions on Professional Communication (1992). Articles>Documentation>Risk Communication>Rhetoric

English 5369 Topics and Genres in Rhetoric and Composition: Visual Rhetoric2007

This interdisciplinary course focuses on studying and researching the role of rhetoric in the development of visual elements in texts. Students will be asked to both analyze and design visual texts, to analyze and critique ways in which visual rhetoric is defined, and to conduct primary research on an element of visual rhetoric.

Garza, Susan Loudermilk. Texas A and M University (2007). Academic>Courses>Rhetoric>Visual Rhetoric