Every new medium brings with it the need to develop an appropriate way of writing. Writing a speech involves different words and organization from writing a report. A television show does not use the same script, word for word, as a radio broadcast. A documentary is not word for word the same as the history book on which it is based. A brochure, white paper, and advertisement may share some words, but the organization, headings, and many of the words will be different. Writing everyday documents that are destined to be read on-screen and not printed out means different words and organization than the same ideas written to be printed out on paper. You can't take what you wrote for paper, paste it into an HTML editor, mark it up with a few tags and call it an on-screen document. You need to write specifically for the screen if you want to take best advantage of the medium. Early television was a camera pointed at a radio announcer reading the same news as on radio. We don't do that anymore. Early web was taking word processing and putting it up as a long scrolling page. We won't be doing that in the future, either.
Business writing ranges from formal memos and proposals, to casual email messages, to catchy Web pages and presentations. In general, business communication deals with establishing and maintaining guidelines for policies and practices, with facilitating project work and with delivering convincing arguments about a product or proposal.
Allyn and Bacon (1999). Resources>Writing>Workplace>Business Communication
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