Using the Internet for Public Relations

With the advent of the Internet and World Wide Web as an evergrowing and interactive media, public relations has a wondrous new tool in its arsenal for managing perception and attitude. Here we discover the leading edge of thought, opinion, and activity in using this new tool to accomplish Public Relations goals.

Stickler, Dwight. Sticklersites. Resources>Business Communication>Public Relations>Blogs

White Paper Resources

This page includes external resources you may find valuable in your white paper projects.

WhitePaperSource. Resources>Writing>Business Communication>White Papers

A Writer's Toolkit

A Writer's Toolkit has been developed by the Ministry of Forests to help ministry staff write clearly and directly. While the Toolkit has been prepared to assist letter writing in particular, the techniques discussed apply to all writing. If you have any comments, or if you would like to receive a hard-copy of the Toolkit containing additional sections, contact Tim Ebata at tim.ebata@gems8.gov.bc.ca.

BC Ministry of Forests (2000). Resources>Business Communication

Writing for Business

Business writing ranges from formal memos and proposals, to casual email messages, to catchy Web pages and presentations. In general, business communication deals with establishing and maintaining guidelines for policies and practices, with facilitating project work and with delivering convincing arguments about a product or proposal.

Allyn and Bacon (1999). Resources>Writing>Workplace>Business Communication

Manage Your Writing

In this knowledge economy, writing is the chief value-producing activity. But you may not be writing as well as you could. That may be because you think writing requires a special talent. In fact, writing is a process that can be managed, like any other business process. If you can manage people, money, or time—then you can manage your writing.

Davis, Kenneth W. Manage Your Writing. Resources>Writing>Business Communication>Blogs

Defining Quality for Documentation Practices

Defining quality means developing expectations or standards of quality. Standards can be developed for inputs, processes, or outcomes; they can be clinical or administrative. Unfortunately when it comes to documentation, many companies only focus on the standards related to time and accuracy. Quality standards should be in place for all aspect of the documentation development pathway—moving from planning, to authoring, to reviewing.

Cuppan, Gregory. Brainery.net (2009). Resources>Business Communication>Documentation>Standards

Online Database of Social Media Policies

Links to 100 organizational policies about the appropriate (and acceptable) use of social media by their employees.

Social Media Governance (2009). Resources>Business Communication>Policies and Procedures>Social Networking