Print service providers have historically been defined by output technology such as commercial color, sheet-fed, web offset and large-format. These print technologies by themselves can be easily commoditized. As the market begins to migrate to a digital infrastructure, Print on Demand – or POD – represents something far more interesting and important than technology for technology’s sake. POD hardware and software offer the potential for new ways to communicate business information. The primary focus of successful users of POD technology is building a services portfolio and positioning their companies to provide 'business communications solutions and services.' These users are looking at digital printing and the associated services as a way to decommoditize printing and increase both profitability and customer loyalty.
Where does a typical desktop publishing project begin? Dumb question? Perhaps not. For all practical purposes, the information gathering process starts at the end, with the printing process. If you're new to desktop publishing, this article will explain some of the technical aspects of design you may not have considered. If you're an old pro, it might remind you of some of the production steps we (I include myself here) sometimes forget.
This is a 10 hour, 5 week course taught one-on-one or in a small group (2-5 people) that is an introduction to the Adobe InDesign application. In the course we will cover the fundamentals of designing rich documents, including books, pamphlets, and posters.
Write a book this afternoon. Sound preposterous? To the contrary--you can create an information-packed, 16-page booklet using a single sheet of paper in little more time than it takes to type the text. Use it to market your product or service, to tell the story of your organization or to offer tips and how-to information to prospects and clients. Print five or ten copies directly from your laser printer or take your master artwork to a commercial printer and have it reproduced by the thousands. No matter how you cut, fold and staple it, this book is proof-positive that big things do come in small packages.
The number of printing companies that can call themselves digital printers jumps to many thousands in the United States alone. If you've got a Digital Press, or a Direct Imaging Press, or utilize Computer to Plate technology to 'feed' your conventional presses, you're a Digital Printer!
Between the invention of the printing press and that of the computer, developments in printing and publishing technology occurred in small increments over long periods of time. In those intervening centuries, the process of preparing manuscripts for publication remained fairly static. In the last half-century, however, the pace of change in printing and publishing technology has become dynamic. Now changes in technology come about in a matter of years, sometimes even months. And with those changes, the steps in the process of publication may now be controlled, tracked, and subsumed into one continuous electronic system often called digital workflow.
Visual design has played an important role in the historical development of professional communication. The technology of laser printing has reestablished the importance of visual language in functional communication, transforming contemporary document design and redefining its relation to the traditions of handwritten, typewritten, and printed text. During this period of transition, three factors will shape the new visual language: (a) the development of a visual rhetoric that represents design as an integral part of the message rather than merely as external "dress," (b) the rediscovery of aesthetics as a legitimate factor in text design, and (c) the use of empirical research--particularly context-specific research--to guide the document design process.
You probably already know how to use media-specific CSS to provide a suitable layout for the printed page. But how great would it be to be able to go further and provide a better print alternative through the use of specific high-resolution images specifically for print? Awesome? Here’s how.
The three primary differences in offset printing and desktop printing (such as inkjet and laser) are the colors of ink and the way the ink is placed on the paper as well as the type of machinery used to accomplish the task.
Print design is a task facing many technical communicators. Practical understanding of the principles of design is necessary for quality print design products, but even this may not be adequate for producing print documents that users can quickly understand. Pairing the principles of print design with knowledge of visual communication theory will aid technical communicators as they develop print materials that are not only well designed, but easy for audiences to understand. This paper will explain both the principles of print design and basic applications of visual communication theory to provide a knowledge base on which successful print documents can be built.
This collection is a compilation of tips from many sources. As a sales rep for a commercial printer (Altman Printing Company), I have personally experienced most of these situations. If I had had something like this to give to each of my clients in the beginning, it sure would have made everyone's life a little easier!! Some of the tips below should be added to the back of your DTP Bible! If you don't follow some basic rules -- sooner or later you will realize: just because it comes up on your screen real pretty, and it prints to your laser printer just fine --- doesn't always mean that it is going to output correctly from a high-resolution imagesetter or print the same way!!