There are problems with non-user-centered/system-centered design. We must know, understand, and work with actual users so that the people who use the product can do so quickly and easily to accomplish their own tasks.
How well do web site usability questionnaires apply to the assessment of websites? Can a web site questionnaire work well as an adjunct to a usability test, with a relatively small number of users? This is a handy reference I use from time to time when putting together new usability questionnaires. It contains good reminders of best practices.
Usability testing can be planned and executed at various levels of complexity to enhance your Web site throughout stages of development. Include usability testing in the front-end planning and set Web site usability goals. Test early prototypes and then test again to quantify improvements. Assemble a team to plan the testing even if it is just two people. If you follow a planning and testing checklist, you should be rewarded with valuable data to analyze and upgrade your Web site. The process and outcome can enhance your company¶s reputation or improve your credibility as an information designer or developer.
Talks about the importance of usability for businesses communicating with both new and potential customers. Featuring a case study of how a company improved their revenue-per-employee by 95% over a 2 year period, along with some attendee participation, this 17 minute presentation touches on a wide variety of websites and activities, such as lead generation sites, information portals and search engine marketing campaigns. Most significantly conversion rates for e-commerce websites are discussed, where usability can have a remarkable affect on a companies bottom line, if the right decisions are made in making improvements.
Discusses the effect of drop-off and how usability initiatives reduced drop-off at Staples.com by 73%. This discussion begins with a definition of drop-off and moves into an explanation of the value of drop-off data. Then we delve into the correlation between drop-off and return on investment. Finally, we highlight two examples of Staples.com initiatives that were focused on reducing drop-off by using a systematic process of customer research and redesign.
Discuss their initiative to make user-centered design a central part of RBC Royal Bank's Online Banking.
We describe the challenges of understanding and setting usability requirements for a web site containing a form. We define 'usability requirements.' Ideally, usability requirements should be defined early in a project. In practice, we often find that the first opportunity we have is when we are asked to undertake an evaluation. Collecting the users' opinions of the requirements as part of the evaluation can often prompt the organization into investigating the users, leading to a better set of requirements and, eventually, a better web site.
Online technical documentation can be used as an effective job aid if designed properly. However, in many instances designers put the paper documentation online without concern for usability. To design an effective online technical reference system, technical communicators should understand how users interact with the legacy system and how they will interact with the system once it is converted to an online form.
Lotus Notes databases can be used in a wide variety of applications. The Information Design group in DuPont has developed Notes databases for groups of a dozen to many thousand users. We find that a multidisciplinary approach to database design works well - combining the talents of information analysts, application developers, interface and graphic designers, usability specialists, and project leaders. Working with subject-matter experts and end-users, we develop databases that deliver business value, in terms of more accessible knowledge and streamlined work processes. I will present a behind-the-scenes look at how we work as a team to deliver useful, usable knowledge bases in a user-centered design process that involves the users in novel ways.
Web developers, designers and community managers have a more challenging role than ever before. They are designing for and facilitating important online activities like communication, collaboration, sharing and socializing. However, it's hard to know how users are really interacting with websites. They can't easily observe users in their natural environments interacting with these systems. How many web developers actually get a focus group of target users in a room and watch them navigate their websites? We're obsessed with helping developers build better user experiences on the web, and we knew there had to be a better, cheaper and faster way than traditional usability testing.