http://tc.eserver.org/dir/Presentations/Web-Design/Theory A listing of the most recently indexed works about Presentations and Web Design and Theory in the field of technical communication. en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Presentations/Web-Design/Theory http://tc.eserver.org/14398.html http://tc.eserver.org/14398.html Complexity theory offers a way of understanding our role within the World-Wide Web. Postulating a rhetorical object based on object-oriented analysis and design, we can harness a number of ideas from complexity theory to gain a new perspective on the Web. This paper reviews a number of complexity ideas that may help technical communicators grapple with the exponential growth in the volume of inter-related and interacting rhetorical objects on the Web, viewing the rhetorical situation as the result of the law of increasing returns, which has brought us through a phase transition to a new environment, with its own emergent properties, creating new roles for writers, and new work for managers.