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	<title>Presentations&gt;Web Design&gt;Statistics</title>	<link>http://tc.eserver.org/dir/Presentations/Web-Design/Statistics</link>
	<description>A listing of the most recently indexed works about Presentations and Web Design and Statistics in the field of technical communication.</description>
	<language>en-us</language>
	<copyright>Copyright (c) 2005-08 by the EServer. All rights reserved.</copyright>
	<managingEditor>tclib-editorial@eserver.org (TC Library Editorial Board)</managingEditor>
	<webMaster>webmaster@eserver.org (Geoffrey Sauer)</webMaster>
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		<title>Presentations&gt;Web Design&gt;Statistics</title>
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		<title>Lies, Damned Lies, and Web Statistics</title>
		<link>http://tc.eserver.org/14358.html</link>
		<guid>http://tc.eserver.org/14358.html</guid>
		<description>Interpreting web statistics has been described as “trying to nail Jell-o to the wall.” Web log files trackfile accesses on the server. They do not track users; they do not track interest levels, they do not track success or failure communicating information. Caches “hide” site accesses from the server log and “hits” provide a poor mea sure of interest in particular content. Some people argue that there is really no meaning to server logs other than a measure of server load. However, even with all their flaws, some find web statistics useful in identifying how best to allocate resources in web site development.</description>
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