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Knowing more about how web site characteristics work to reach non-e-commerce goals can guide web designers working towards some of those goals. Environmental advocacy sites are apt to provide rich examples of how web sites try to educate, change behaviors and values, induce action, and promote participatory decisionmaking. Studying them, then, may help us understand how the characteristics of their web sites work. This paper explores how a particular advocacy group web site, www.seedcoalition.org, educates and induces action in its visitors. The site seems likely to effectively educate and induce action, but could do more to induce deliberation and encourage interpersonal communication and discussion about issues, which might better support the group’s long term goals.
Sehmel, Heather. STC Proceedings (2001). Presentations>Web Design>Education>Participatory Design