Persuasive Design: Tapping the Main Line

We love stories, recognise patterns in fractions of a second and have a set of highly developed social behaviours. In "Persuasive Design" Mike will be running through a collection of these hard-wired influence points and exploring how they can be used in the design of products, interfaces and experiences.

Stenhouse, Mike. SlideShare (2008). Presentations>User Interface>Persuasive Design>Cognitive Psychology