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The Design Difference: A Survey of Design and Innovation Amongst Ireland’s SMEs   (PDF)

Irish companies that use design are more successful than those that do not. Why are companies that use design more successful than those that do not? We don’t fully know why – yet – but the research tells us that companies using design are less risk averse and more likely to be developing new products and services. It also tells us they’re less likely to be competing on the basis of price. It suggests that they’re growing and succeeding because they’re innovating and moving. They’re not waiting on the challenges of the global economy, they’re using design to meet them head on.

Center for Design Innovation (2007). Presentations>User Experience>SMEs>Ireland