A directory of resources inthe field of technical communication.

Presentations>Rhetoric>Visual Rhetoric

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1.
#23609

Assessing Visualizations in Public Science Presentations   (PDF)

Natural resource agencies and other technical and scientific organizations face an immense challenge of when communicating complex technical information to diverse publics. The laptop computer, presentation software, and projection unit have emerged as one of the primary presentation tools in many technical and scientific fields. Advances in software functions enable presenters to capitalize on a wide range of multimedia functions thought to make presentations more appealing, interesting, and effective. Our presentation reports on a specific research project and then provides guidance for enhancing their presentations.

Zimmerman, Donald E., Carol A. Akerelrea, Jane Kapler Smith and Garrett O'Keefe. STC Proceedings (2003). Articles>Presentations>Visual Rhetoric

2.
#23397

The Blue Background in PowerPoint

Why is the default color of PowerPoint dark blue? People prepare the best slides man can create - and yet they leave the default color stay dark blue.

Fuchs, Amo. TC-FORUM (1999). Articles>Presentations>Visual Rhetoric>Color

3.
#29511

Creating Effective Poster Presentations: An Effective Poster

An effective poster is not just a standard research paper stuck to a board. A poster uses a different, visual grammar. It shows, not tells.

Hess, George, Kathryn Tosney and Leon Liegel. North Carolina State University (2006). Design>Presentations>Posters>Visual Rhetoric

4.
#22474

Designing Visual Aids for a Presentation  (link broken)   (PDF)

In addition to preparing and reading documents, professionals spend much of their time communicating their ideas orally. These oral exchanges take many forms—from informal telephone conversations to speeches in front of large audiences. During their careers, most professionals are required to give formal presentations—often they must give presentations on a regular basis.

Burnett, Rebecca E. Thomson (2001). Academic>Course Materials>Presentations>Visual Rhetoric

5.
#24433

Picture Perfect: Selecting Graphics for Instruction   (PDF)

Discusses some principles for choosing appropriate graphics for instructional materials.

Lyons, Chopeta C. Intercom (1995). Articles>Education>Presentations>Visual Rhetoric

6.
#24782

Picture Power vs. Word Power: A Crash Course in Presentation Visuals   (PDF)

One of the biggest complaints about presentations that has been voiced far too frequently is 'The visuals were terrible.' This demonstration will show presenters that if they have visuals at all then they should be good visuals. It is as easy to make good visuals as it is to make poor ones.

Rhodes-Marriott, A. STC Proceedings (1995). Articles>Presentations>Visual Rhetoric

7.
#21631

Presentaciones Conceptuales

Las presentaciones tienden a ser más visuales y menos textuales. Convertir cada concepto en una imagen es el reto y, a la vez, la solución.

Dursteler, Juan Carlos. InfoVis (2003). (Spanish) Presentations>Graphic Design>Visual Rhetoric>Technical Illustration

8.
#14530

Research-Based Guidelines For Visual Interface Design   (PDF)

Whether it is for a help system, a multimedia training product, or a software application, there are two key elements needed for good screen design: knowledge of the applicable research, and the ability to balance aesthetic appeal with functionality. This paper focuses on research into the specific human factors that affect how users interact with the visual display of information, and provides guidelines for how to apply the research results. The author adds information from his own interface design and usability testing experiences at Microsoft.

Prekeges, James G. STC Proceedings (1994). Presentations>User Interface>Multimedia>Visual Rhetoric

9.
#23666

Rethinking the Design of Presentation Slides

Summary, models, and templates of a new design of slides for technical presentations. This design is fully documented in Chapter 4 of The Craft of Scientific Presentations (Springer, 2003).

Alley, Michael. Penn State University (2004). Articles>Presentations>Information Design>Visual Rhetoric

10.
#31678

Road Signs: Finding Your Way in the Visual World  (link broken)   (PDF)

An illustrated to Jean-luc Doumont's theory of high-context and low-context cultures and the contrast between their visual rhetorics.

Doumont, Jean-luc. Principiae (2007). Presentations>Usability>Risk Communication>Visual Rhetoric

11.
#20537

Seeing is Believing and Content Counts

Even if you are a confident, seasoned speaker, you still need to connect with your audience with terrific content and visual aids. Knock `em dead with your words and the visual aids you use in order to truly have audiences on the edge of their seats! How can you get a crowd of hungry or tired conference attendees interested in your presentation? How can you stand apart and be remembered out of a series of speakers? Be daring and different. Seek untraditional methods to relate your information. Investigate all your options and all resources. Never rule anything out.

Brody, Marjorie. Presenters University (2002). Articles>Presentations>Visual Rhetoric>Microsoft PowerPoint

12.
#13974

The Technical Talk: More Effective Use Of Visual Aids   (peer-reviewed)

While most technical writing teachers assign the oral report and insist on visuals, very few offer their students good classroom examples of technical report visual aids. However, a set of 35 mm slides on one teaching topic could be easily produced with neither expensive equipment nor much ability in graphic design.

Jobst, Jack W. JAC (1981). Presentations>Advice>Visual>Visual Rhetoric

13.
#31651

Using Visual Rhetoric to Avoid PowerPoint Pitfalls   (members only)

Criticisms that Tufte and others have leveled against PowerPoint are not insurmountable defects of the programs themselves. These defects are generally due to an orientation, shared by program designers and users alike, and toward images rather than diagrams, toward perceptual decoration and object indication rather than toward visually mediated, iconic representations of verbal information. Using Peirce's theories of visual rhetoric, we show that improvements in visual communication generally - and PowerPoint slides in particular - depend on shifting our orientation away from image-driven thinking and toward diagrammatic modes of presentation.

Manning, Alan D. and Nicole Amare. IEEE PCS (2005). Articles>Presentations>Visual Rhetoric>Microsoft PowerPoint

14.
#20535

Visual Aid Virtuosity

Einstein said, If I can't 'see' it, I don't understand it. When visuals are used, you are more persuasive, you can cover more ground in less time, retention and comprehension are greater and, your presentation is more interesting and involving.

Miller, Anne. Presenters University (2002). Articles>Presentations>Visual Rhetoric>Microsoft PowerPoint

15.
#14562

Visual Communication: The Expanding Role of Technical Communicators   (PDF)

Visual communication no longer refers only to illustrating verbal information but to all aspects of designing documents. To be effective as information architects, technical communicators must understand the opportunties and limitations of developing technologies, the basics of communication in general and of visual communication in particular, especially the principles of selection, design, positioning, production, and cost of graphics.

Rainey, Kenneth T. STC Proceedings (1995). Presentations>Graphic Design>Visual>Visual Rhetoric

16.
#29834

Visual Rhetoric: Literacy by Design   (PDF)

The keynote speech presented at the Center for Interdisciplinary Studies of Writing 1998 Conference, 'Technology and Literacy in a Wired Academy.'

Faigley, Lester. University of Minnesota (1998). Presentations>Rhetoric>Visual Rhetoric

17.
#24783

Welcome to the Third Dimension: Spatial Elements in Exhibit Design   (PDF)

Modern exhibit design and conventional technical communication are both concerned with verbal and visual presentation of information. Another aspect, not relevant to written technical communication but fundamental to exhibit design is the use of 3dimensional space. This paper examines two spatial elements in exhibit design: Visitor circulation patterns and the scale of displays. Circulation patterns are the paths taken by visitors through the exhibit area. Scale refers to the size of exhibits and architectural features in relation to the size of the average visitor. By comparing two visitor center exhibits that take very different approaches, I will argue that these spacial elements carry meaning and, like any other message, they can influence the thoughts, feelings, and actions of spectators.

Jackson, Patricia. STC Proceedings (1995). Articles>Presentations>Visual Rhetoric

18.
#34106

A Periodic Table of Visualization Methods

An interactive presentation of a variety of visualization techniques used by graphic designers, technical illustrators and document designers to convey information.

Lengler, Ralph and Martin J. Eppler. Visual Literacy (2009). Presentations>Graphic Design>Technical Illustration>Visual Rhetoric

19.
#34981

Eleven Ways to Use Images Poorly in Slides

As digital cameras have become ubiquitous, and cheap (or free) photo websites plentiful, more people than ever are using images in presentations. Images are not appropriate for every kind of talk, but even when images are appropriate (such as keynote/ballroom style presentations), people are still making the same common mistakes. So here are some things to keep in mind if you use images in your next talk.

Reynolds, Garr. Presentation Zen (2009). Articles>Presentations>Graphic Design>Visual Rhetoric

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