Designing (for) Ourselves and (for) Others
This presentation, by one of the best-known professors of technical communication in the U.S., traces how readers have been paid increasing attention, especially as they have become more active in text-making, rather than just text-reading. In particular, it talks about the rhetorical roles that readers assume in Web documents, and how those roles contribute to the success or failure of communication.
Coney, Mary B. EServer (2000). Presentations>Rhetoric>Streaming>Audio