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	<title>Presentations&gt;Rhetoric</title>	<link>http://tc.eserver.org/dir/Presentations/Rhetoric</link>
	<description>A listing of the most recently indexed works about Presentations and Rhetoric in the field of technical communication.</description>
	<language>en-us</language>
	<copyright>Copyright (c) 2005-08 by the EServer. All rights reserved.</copyright>
	<managingEditor>tclib-editorial@eserver.org (TC Library Editorial Board)</managingEditor>
	<webMaster>webmaster@eserver.org (Geoffrey Sauer)</webMaster>
	<image>
		<url>http://tc.eserver.org/images/newlogo.gif</url>
		<title>Presentations&gt;Rhetoric</title>
		<link>http://tc.eserver.org/dir/Presentations/Rhetoric</link>
	</image>
	<item>
		<title>Exploiting Verbal-Visual Synergy in Presentation Slides</title>
		<link>http://tc.eserver.org/35358.html</link>
		<guid>http://tc.eserver.org/35358.html</guid>
		<description>Describes the most challenging aspect of creating slides for an oral presentation. Presents two principles for creating informative and persuasive graphics. Explains how to use drawing tools to communicate the schema of the slide and to emphasize important portions of the images.</description>
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		<title>Eleven Ways to Use Images Poorly in Slides</title>
		<link>http://tc.eserver.org/34981.html</link>
		<guid>http://tc.eserver.org/34981.html</guid>
		<description>As digital cameras have become ubiquitous, and cheap (or free) photo websites plentiful, more people than ever are using images in presentations. Images are not appropriate for every kind of talk, but even when images are appropriate (such as keynote/ballroom style presentations), people are still making the same common mistakes. So here are some things to keep in mind if you use images in your next talk.</description>
	</item>
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		<title>How to Break Your Public Speaking PowerPoint Addiction</title>
		<link>http://tc.eserver.org/34916.html</link>
		<guid>http://tc.eserver.org/34916.html</guid>
		<description>Each time I sign up a CIO speaker, I hopefully suggest the option of going slide-free. From the reaction I get, you&apos;d think I suggested walking on stage pants-free.</description>
	</item>
	<item>
		<title>A Periodic Table of Visualization Methods</title>
		<link>http://tc.eserver.org/34106.html</link>
		<guid>http://tc.eserver.org/34106.html</guid>
		<description>An interactive presentation of a variety of visualization techniques used by graphic designers, technical illustrators and document designers to convey information.</description>
	</item>
	<item>
		<title>Ten Commandments of Storytelling</title>
		<link>http://tc.eserver.org/34016.html</link>
		<guid>http://tc.eserver.org/34016.html</guid>
		<description>You may not have known your presentations have protagonists, but they do (or should). And whether the protagonist is you, your product, your cause or even your audience, IT must be primarily responsible for the major benefit or crisis you are trying to convey. If you’re selling a product or service, let it demonstrate exactly what it does. If you’re asking for funds, the audience may be the protagonist. Make it clear that they are the key to making it all happen.</description>
	</item>
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		<title>New Research Shows That Speaking Can Enhance Your Career</title>
		<link>http://tc.eserver.org/33878.html</link>
		<guid>http://tc.eserver.org/33878.html</guid>
		<description>People perceive someone who speaks up as a competent leader - regardless of whether they actually are competent. That’s the finding of a fascinating research study that has just been reported online at Time.</description>
	</item>
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		<title>Contextual Narrative: Rethinking Communication In Our Professions</title>
		<link>http://tc.eserver.org/32665.html</link>
		<guid>http://tc.eserver.org/32665.html</guid>
		<description>The rich contextual narrative contained in a story makes it a far more effective way of learning than by reading any procedure, best practice, or most other knowledge transfer media. What makes stories so compelling? While we have been taught that people process information, they actually learn by processing patterns. The patterns held in stories hold far more contextual meaning than we intentionally convey, and stay longer with those being told the stories. Will we ever wean customers from calling the help desk? Should we start our manuals with &quot;once upon a time ...?&quot; Is the answer to usability to create a giant template for all Web applications? Which patterns work, and why don&apos;t my patterns ever seem to be ones that stick?</description>
	</item>
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		<title>Road Signs: Finding Your Way in the Visual World</title>
		<link>http://tc.eserver.org/31678.html</link>
		<guid>http://tc.eserver.org/31678.html</guid>
		<description>An illustrated to Jean-luc Doumont&apos;s theory of high-context and low-context cultures and the contrast between their visual rhetorics.</description>
	</item>
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		<title>Using Visual Rhetoric to Avoid PowerPoint Pitfalls</title>
		<link>http://tc.eserver.org/31651.html</link>
		<guid>http://tc.eserver.org/31651.html</guid>
		<description>Criticisms that Tufte and others have leveled against PowerPoint are not insurmountable defects of the programs themselves. These defects are generally due to an orientation, shared by program designers and users alike, and toward images rather than diagrams, toward perceptual decoration and object indication rather than toward visually mediated, iconic representations of verbal information. Using Peirce&apos;s theories of visual rhetoric, we show that improvements in visual communication generally - and PowerPoint slides in particular - depend on shifting our orientation away from image-driven thinking and toward diagrammatic modes of presentation.</description>
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		<title>Do You Sound Like a CEO Behind a Microphone?</title>
		<link>http://tc.eserver.org/31565.html</link>
		<guid>http://tc.eserver.org/31565.html</guid>
		<description>&quot;You have two options when you walk into a room,&quot; says public speaking expert Richard Levick about the art of giving speeches. Most entrepreneurs find speech making to be either terrifying or a waste of time. Too many CEOs see dealing with the media or making presentations as an interruption, but it&apos;s as essential to doing business as customers. If you can&apos;t deliver energetic and commanding speeches, or polished and articulate interviews, then you&apos;re short-circuiting your company&apos;s future. It&apos;s time to do something about it.</description>
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		<title>Strunk and White Were Wrong: In Speechwriting, Personality Should Not Remain in the Background</title>
		<link>http://tc.eserver.org/31448.html</link>
		<guid>http://tc.eserver.org/31448.html</guid>
		<description>A speech generally needs personal language because it is delivered by a live human being whose words should not sound, as Wabash College Professor William Norwood Brigance put it, &quot;like an essay standing on its hind legs.&quot;</description>
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		<title>Visual Rhetoric: Literacy by Design</title>
		<link>http://tc.eserver.org/29834.html</link>
		<guid>http://tc.eserver.org/29834.html</guid>
		<description>The keynote speech presented at the Center for Interdisciplinary Studies of Writing 1998 Conference, &apos;Technology and Literacy in a Wired Academy.&apos;</description>
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		<title>Creating Effective Poster Presentations: An Effective Poster </title>
		<link>http://tc.eserver.org/29511.html</link>
		<guid>http://tc.eserver.org/29511.html</guid>
		<description>An effective poster is not just a standard research paper stuck to a board. A poster uses a different, visual grammar. It shows, not tells.</description>
	</item>
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		<title>A Good Speech is Like a Good Relationship: 20 Tips for Presentation Success!</title>
		<link>http://tc.eserver.org/29384.html</link>
		<guid>http://tc.eserver.org/29384.html</guid>
		<description>Contrary to what many people think, a speech is not a performance. Rather, it&apos;s a relationship -- ideally a meaningful one -- that you create with a group of people. Like any good relationship, a speech requires caring, trust, openness, accessibility, and two-way communication.</description>
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		<title>Beetle Bailey and Presentation Skills</title>
		<link>http://tc.eserver.org/26722.html</link>
		<guid>http://tc.eserver.org/26722.html</guid>
		<description>An audience, whether it is one person or many, wants speakers to provide maximum relevant information, delivered in minimum time and in the clearest possible terms, centered on the needs and concerns of the audience.</description>
	</item>
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		<title>Writing Persuasively</title>
		<link>http://tc.eserver.org/26207.html</link>
		<guid>http://tc.eserver.org/26207.html</guid>
		<description>Just what IS &apos;persuasive writing&apos; and how does it differ from any other kind of writing?  If you ever have to use the written word to convince someone of something, then you will need to know how to write persuasively.</description>
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		<title>Cultural Differences in the Appreciation of Introductions of Presentations</title>
		<link>http://tc.eserver.org/25766.html</link>
		<guid>http://tc.eserver.org/25766.html</guid>
		<description>On the basis of both established theories of the differences between cultures and recommendations in advice literature from different cultures, we believe that it is likely that cultures will differ in what they consider to be an effective introduction to a presentation. In this article, we report on an exploratory experimental study with 300 respondents in the Netherlands, France, and Senegal regarding their appreciation of and response to three introductions to a presentation about a mobile phone. The results show that the cultures differ with respect to the introduction they prefer. The Dutch respondents appreciated the overview most, while the French respondents preferred the ethical appeal, and research participants from Senegal preferred the anecdote. It is likely that the introduction that gains greatest attention and that best increases the ability to listen in a culture will be most appreciated in that culture.</description>
	</item>
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		<title>Picture Power vs. Word Power: A Crash Course in Presentation Visuals</title>
		<link>http://tc.eserver.org/24782.html</link>
		<guid>http://tc.eserver.org/24782.html</guid>
		<description>One of the biggest complaints about presentations that has been voiced far too frequently is &apos;The visuals were terrible.&apos; This demonstration will show presenters that if they have visuals at all then they should be good visuals. It is as easy to make good visuals as it is to make poor ones.</description>
	</item>
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		<title>Welcome to the Third Dimension: Spatial Elements in Exhibit Design</title>
		<link>http://tc.eserver.org/24783.html</link>
		<guid>http://tc.eserver.org/24783.html</guid>
		<description>Modern exhibit design and conventional technical communication are both concerned with verbal and visual presentation of information. Another aspect, not relevant to written technical communication but fundamental to exhibit design is the use of 3dimensional space. This paper examines two spatial elements in exhibit design: Visitor circulation patterns and the scale of displays. Circulation patterns are the paths taken by visitors through the exhibit area. Scale refers to the size of exhibits and architectural features in relation to the size of the average visitor. By comparing two visitor center exhibits that take very different approaches, I will argue that these spacial elements carry meaning and, like any other message, they can influence the thoughts, feelings, and actions of spectators.</description>
	</item>
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		<title>Picture Perfect: Selecting Graphics for Instruction</title>
		<link>http://tc.eserver.org/24433.html</link>
		<guid>http://tc.eserver.org/24433.html</guid>
		<description>Discusses some principles for choosing appropriate graphics for instructional materials.</description>
	</item>
	<item>
		<title>PowerPoint Presentations: A Speaker&apos;s Guide</title>
		<link>http://tc.eserver.org/24192.html</link>
		<guid>http://tc.eserver.org/24192.html</guid>
		<description>Vinton Cerf, one of the founders of the Internet, reportedly parodied the well-known quote about the cost of attaining power, observing that if power corrupts, &apos;PowerPointcorrupts absolutely.&apos; Pointed though Cerf’s statement is, it places far too much blame on the software. After all, speakers must take some responsibility for their presentations. As in any other form of communication, you must decide what you’re going to say and how you plan to say it. But once that’s done, you need to use all the skills at your disposal to make the chosen medium work for you.</description>
	</item>
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		<title>Rethinking the Design of Presentation Slides</title>
		<link>http://tc.eserver.org/23666.html</link>
		<guid>http://tc.eserver.org/23666.html</guid>
		<description>Summary, models, and templates of a new design of slides for technical presentations. This design is fully documented in Chapter 4 of The Craft of Scientific Presentations (Springer, 2003).</description>
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		<title>Assessing Visualizations in Public Science Presentations</title>
		<link>http://tc.eserver.org/23609.html</link>
		<guid>http://tc.eserver.org/23609.html</guid>
		<description>Natural resource agencies and other technical and scientific organizations face an immense challenge of when communicating complex technical information to diverse publics. The laptop computer, presentation software, and projection unit have emerged as one of the primary presentation tools in many technical and scientific fields. Advances in software functions enable presenters to capitalize on a wide range of multimedia functions thought to make presentations more appealing, interesting, and effective. Our presentation reports on a specific research project and then provides guidance for enhancing their presentations.</description>
	</item>
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		<title>The Blue Background in PowerPoint</title>
		<link>http://tc.eserver.org/23397.html</link>
		<guid>http://tc.eserver.org/23397.html</guid>
		<description>Why is the default color of PowerPoint dark blue? People prepare the best slides man can create - and yet they leave the default color stay dark blue.</description>
	</item>
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		<title>The Use of Narrative in Interaction Design</title>
		<link>http://tc.eserver.org/23354.html</link>
		<guid>http://tc.eserver.org/23354.html</guid>
		<description>What roles can narrative play in creating enriching experiences on the Web—not just for users, but also for design teams? Moving beyond the conceptual, we’ll discuss the practical application of narrative in web design, and describe how many of us within the industry already use narrative theory in our practice. Finally, we’ll show how even corporate projects can be approached within a holistic narrative framework and how this can benefit both usability and the design process.</description>
	</item>
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		<title>From Uncredible to Incredible: Tips for Speakers</title>
		<link>http://tc.eserver.org/22572.html</link>
		<guid>http://tc.eserver.org/22572.html</guid>
		<description>Suggests ways that speakers can increase their credibility with their audience.</description>
	</item>
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		<title>Designing Visual Aids for a Presentation</title>
		<link>http://tc.eserver.org/22474.html</link>
		<guid>http://tc.eserver.org/22474.html</guid>
		<description>In addition to preparing and reading documents, professionals spend much of their time communicating their ideas orally.  These oral exchanges take many forms—from informal telephone conversations to speeches in front of large audiences.  During their careers, most professionals are required to give formal presentations—often they must give presentations on a regular basis. </description>
	</item>
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		<title>Oral Presentations in Professional Settings</title>
		<link>http://tc.eserver.org/22345.html</link>
		<guid>http://tc.eserver.org/22345.html</guid>
		<description>This course is designed to help you improve your oral presentation skills and strengthen your ability to make a good argument and communicate effectively to an audience. You will gain these skills by studying rhetorical principles, analyzing other presentations, and practicing your own speaking.</description>
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		<title>Audience Analysis</title>
		<link>http://tc.eserver.org/22278.html</link>
		<guid>http://tc.eserver.org/22278.html</guid>
		<description>A PDF document for teachers to revise and adapt for their students. The worksheet helps writers to make audience-based decisions about content, organization, formatting, style, usage, and mechanics.</description>
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		<title>Presentaciones Conceptuales</title>
		<link>http://tc.eserver.org/21631.html</link>
		<guid>http://tc.eserver.org/21631.html</guid>
		<description>Las presentaciones tienden a ser más visuales y menos textuales. Convertir cada concepto en una imagen es el reto y, a la vez, la solución.</description>
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		<title>Afraid of Freezing During a Presentation? Some Thoughts on Why We </title>
		<link>http://tc.eserver.org/20526.html</link>
		<guid>http://tc.eserver.org/20526.html</guid>
		<description>In a memorable scene from the movie “8 Mile” the character played by rapper Eminem enters a competition and gets on stage to prove his prowess in front of a rowdy crowd. Using rhyme and rap, he must show his skill at cleverly putting down the reigning champion. Winning the contest could mean fame, fortune and a way out of his grimy, dead-end life. We know he’s up to it. In the preceding scenes he’s brilliant in front of his friends and the bathroom mirror. But when he faces the jeering crowd on the big night he freezes and is unable to speak. As the crowd chants “Choke! Choke!” he leaves the stage in shame.  &#xD;&#xD;Freezing in front of an audience is every speaker’s worst nightmare. Eminem was clearly facing a hostile crowd.  But why do some speakers freeze even when they are in front of an audience that is friendly and receptive? </description>
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		<title>Engage Yourself, Engage your Audience</title>
		<link>http://tc.eserver.org/20525.html</link>
		<guid>http://tc.eserver.org/20525.html</guid>
		<description>Do you wish you were a more dynamic and compelling speaker?  Do you want to know how to effectively engage your audience?  In this article I identify 4 elements that enable you be at your best when speaking. The four elements are: Passionate, Analytical, Confiding and Extemporaneous or P.A.C.E.™</description>
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		<title>Five Fail-Safe Tips When You Forget or Get Flustered During a Presentation</title>
		<link>http://tc.eserver.org/20524.html</link>
		<guid>http://tc.eserver.org/20524.html</guid>
		<description>If you haven’t yet experienced your point of embarrassment or memory lapse, you will.  When it happens, consider these fail-safe ways to regain your memory and retain your poise.</description>
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		<title>Presentation Skills Training: A Matter of Personality and Outcomes</title>
		<link>http://tc.eserver.org/20531.html</link>
		<guid>http://tc.eserver.org/20531.html</guid>
		<description>It was simply a matter of a web link or two and literally hundreds of trainees joined me online from all around the country. All in all, pretty easy and convenient and the price was right-- free. The topics were related to presentation design concepts and I knew going into it that the medium would be right for some, but unfortunately, dead wrong for others. Contrast that with another training venue coming up in a few weeks. Three presentation team members from a large consumer products company will be flying into Portland, Oregon for a day&apos;s worth of hands-on presentation design training. End of year budget utilization issues made that possible and I absolutely know that they will walk away with highly practical skills. So who got the best training value? The answer just might surprise you.&#xD;&#xD;Training is a personal matter but also a very practical one. When we approach training topics related to presentation design, message development, delivery skills and technology, the venues available for training are numerous. The bigger question is which ones are right for you and your learning style and of course, which options will your budgets support? With a rush to slash travel and off site training, the web is being viewed in overly glamorous terms for meaningful training deployment. Here are the trade offs.</description>
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		<title>Reality TV Meets Presentation Fears: A Shrinkrapp</title>
		<link>http://tc.eserver.org/20527.html</link>
		<guid>http://tc.eserver.org/20527.html</guid>
		<description>It is important to focus on one’s thoughts when approaching presentations. Often these thoughts can be based on myths: widely held beliefs that just are not true.</description>
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		<title>Seeing is Believing and Content Counts</title>
		<link>http://tc.eserver.org/20537.html</link>
		<guid>http://tc.eserver.org/20537.html</guid>
		<description>Even if you are a confident, seasoned speaker, you still need to connect with your audience with terrific content and visual aids. Knock `em dead with your words and the visual aids you use in order to truly have audiences on the edge of their seats!&#xD;&#xD;How can you get a crowd of hungry or tired conference attendees interested in your presentation? How can you stand apart and be remembered out of a series of speakers?&#xD;&#xD;Be daring and different. Seek untraditional methods to relate your information. Investigate all your options and all resources. Never rule anything out.</description>
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		<title>Tips for Presenting to Young Audiences</title>
		<link>http://tc.eserver.org/20523.html</link>
		<guid>http://tc.eserver.org/20523.html</guid>
		<description>It was my first year in business and I was 20-minutes into delivering a one-hour presentation skills seminar when it was becoming painfully clear that I was losing my audience fast. With this particular group, the early warning signs were all there. It started with some subtle multi-tasking activity followed by a pronounced loss of eye contact by a few individuals at first and then half the group. If you’ve ever had that experience you know that you only have a couple of options at that point. You can try to pump up the energy level and occasionally re-energize an audience; but, let’s face it, the odds are pretty slim. Or you can always start summarizing, cut your loses and go for a well-scripted close. At least there’s some hope that your audience will, at a minimum, hear a few crisp closing points and an interesting story to tie it all together. On that particular day, I didn’t have a chance to do either. The bell rang at precisely 11:22 and Cheryl Bailey’s third period PowerPoint class darted for the door and I was left standing there (unplugging my projector and laptop) wondering what the heck just happened. It was my first time presenting to a group of kids and since then I’ve had to revise my technique considerably for this unique audience.</description>
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		<title>Visual Aid Virtuosity</title>
		<link>http://tc.eserver.org/20535.html</link>
		<guid>http://tc.eserver.org/20535.html</guid>
		<description>Einstein said, If I can&apos;t &apos;see&apos; it, I don&apos;t understand it. When visuals are used, you are more persuasive, you can cover more ground in less time, retention and comprehension are greater and, your presentation is more interesting and involving.</description>
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		<title>Visuals When You Have No Visuals</title>
		<link>http://tc.eserver.org/20529.html</link>
		<guid>http://tc.eserver.org/20529.html</guid>
		<description>You have just been asked to to give a 30-45 minute speech at a conference and there is absolutely no time to put visuals together for it. You&apos;re panicked at the thought of boring these people to death. What can you do? Use Word pictures.</description>
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		<title>Are You A Presentation Master Chef Or A Short Order Cook?</title>
		<link>http://tc.eserver.org/20518.html</link>
		<guid>http://tc.eserver.org/20518.html</guid>
		<description>Have you ever attended a successful dinner party? Do you remember what it was that made it so enjoyable? Was it the great food, the company, the entertainment? Chances are it was all these things. You can use these same ingredients to create and deliver an unforgettable presentation.</description>
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		<title>Give Participants Something to Flip Over</title>
		<link>http://tc.eserver.org/20519.html</link>
		<guid>http://tc.eserver.org/20519.html</guid>
		<description>Let me start off by saying that I do NOT like toys or other distractions in training. I’m NOT one to provide little widgets to keep participants’ hands occupied or provide cutesy pens or such trinkets. I’ve always viewed them as distractions that shouldn’t be necessary if your training is engaging and relevant.</description>
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		<title>Laugh and Learn</title>
		<link>http://tc.eserver.org/20522.html</link>
		<guid>http://tc.eserver.org/20522.html</guid>
		<description>Laughter is an important component in any presentation. Even when presenter ignores humor, the attendees find it, sometimes at the presenter’s expense. The need for laughter is so strong that participants seek out opportunities to laugh throughout every seminar. They do so with good reason. It is natural and appropriate to use humor in learning situations. It is, for a number of reasons, also demonstrative of solid instructional design.</description>
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		<title>Making Presentation Music</title>
		<link>http://tc.eserver.org/20521.html</link>
		<guid>http://tc.eserver.org/20521.html</guid>
		<description>Bulgarian Psychologist Giorgi Lozanov, the father of Accelerated Learning, once commented, &apos;The language of music, rhyme and rhythm reach not only the ear, but the mind as well, via a much shorter path than logical facts and arguments.&apos; Music’s ability to reach past the logical regions of the mind and into its emotive centers makes it a powerful learning tool. And yet, owing to a lack of familiarity with the different musical styles, many trainers do not use it effectively. This article overviews some musical styles and suggests possible applications for those styles.</description>
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		<title>Crossing a Bridge of Shyness: Public Speaking for Communicators</title>
		<link>http://tc.eserver.org/20027.html</link>
		<guid>http://tc.eserver.org/20027.html</guid>
		<description>Americans in general are more afraid of speaking in front of others than they are of snakes, heights, or death itself. That&apos;s the finding of one widely cited survey and, asked to step outside the written word, many writers, editors, and publications managers certainly would say they share that fear.&#xD;&#xD;Communication expert Nusa Maal Gelb says there is &apos;a culture of fear&apos; surrounding public speaking. It&apos;s almost as if we believe we&apos;re supposed to be afraid. Yet it&apos;s clear that effective interpersonal communication -- and that mostly means speaking -- correlates highly with personal and professional success. </description>
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		<title>Going Global, Part 1</title>
		<link>http://tc.eserver.org/18864.html</link>
		<guid>http://tc.eserver.org/18864.html</guid>
		<description>English may be the world&apos;s quasi-official language, but that doesn&apos;t mean U.S. businesspeople or academics are off the hook when presenting in foreign cultures. Here&apos;s what it takes to be an effective — and culturally correct — speaker to international audiences.</description>
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		<title>Effective Presentations</title>
		<link>http://tc.eserver.org/18410.html</link>
		<guid>http://tc.eserver.org/18410.html</guid>
		<description>An essential aspect of any research project is dissemination of the findings arising from the study. The most common ways to make others aware of your work is by publishing the results in a journal article, or by giving an oral or poster presentation (often at a regional or national meeting). While efforts are made to teach the elements of writing a journal article in many graduate school curricula, much less attention is paid to teaching those skills necessary to develop a good oral or poster presentation - even though these arguably are the most common and most rapid ways to disseminate new findings. In addition, the skills needed to prepare an oral presentation can be used in a variety of other settings - such as preparing a seminar in graduate school, organizing a dissertaton defense, conducting a job interview seminar, or even addressing potential philanthropic sources!</description>
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	<item>
		<title>Re-Examine Your Skills And Incorporate New Ideas To Keep Fresh</title>
		<link>http://tc.eserver.org/18370.html</link>
		<guid>http://tc.eserver.org/18370.html</guid>
		<description>Anyone who has ever sat in an audience knows it&apos;s all too easy to watch a presentation and come away with – not much. The problem might be the content, or perhaps the technology used, but most likely the fault lies with the presenter. Although all speakers strive for brilliance, it&apos;s all too easy to be seen as dull or arrogant. So how does one avoid these labels when presenting? By continually looking for ways to change your presentation style.&#xD;&#xD;This is not always easy, since frequent presenters eventually develop a style that works for them in just about any setting. But it never hurts to re-analyze your skills and incorporate new ideas to keep fresh and in touch with your audience. Here are a few suggestions to consider when your style needs some dusting off.</description>
	</item>
	<item>
		<title>For A More Powerful Performance, Say It Short And Well</title>
		<link>http://tc.eserver.org/18364.html</link>
		<guid>http://tc.eserver.org/18364.html</guid>
		<description>Centuries ago great orators often spoke for several hours at a time. But today, when sound bites on television news are the status quo and complex sociological problems are solved in an hour on a television drama, audiences are most interested in speakers who get their points across in a short period of time. Today, great speakers are noted for their brevity.</description>
	</item>
	<item>
		<title>Developing Products and Their Rhetoric from a Single Hierarchical Model</title>
		<link>http://tc.eserver.org/18211.html</link>
		<guid>http://tc.eserver.org/18211.html</guid>
		<description>Goal hierarchies are models that represent a set of&#xD;problems or goals. Goal hierarchies can also represent the&#xD;goals of a product, and the information that should be&#xD;provided to explain the product. A single goal hierarchy&#xD;can direct the design of both the product and all rhetoric&#xD;about the product. Goal hierarchies can direct the design&#xD;and ordering of the tasks required to build the product.&#xD;They can also define the structure and order of its&#xD;accompanying text, online help, hypertext, training, and&#xD;customer support heuristic. Goal hierarchies were used to&#xD;enhance development of a specific Department of Veterans&#xD;Affairs information product and its accompanying rhetoric.</description>
	</item>
	<item>
		<title>A Rhetoric of Objects</title>
		<link>http://tc.eserver.org/18168.html</link>
		<guid>http://tc.eserver.org/18168.html</guid>
		<description>The Web demands a new rhetoric for communicators, transforming traditional modern and classical ideas of audience, invention, arrangement, style, delivery, memory, and ethos. This paper sketches a rhetoric that analyzes customized, personalized object-oriented content, delivered in many formats and media, as part of a continuous conversation.</description>
	</item>
	<item>
		<title>Reading Your Audience</title>
		<link>http://tc.eserver.org/15180.html</link>
		<guid>http://tc.eserver.org/15180.html</guid>
		<description>Discusses ways that public speakers can adjust to the body language and visual cues of their audiences.</description>
	</item>
	<item>
		<title>Writing a Successful Speech</title>
		<link>http://tc.eserver.org/14946.html</link>
		<guid>http://tc.eserver.org/14946.html</guid>
		<description>At some point in your career, you will find it necessary to do a speech or presentation. Sound scary? Something you&apos;re not sure you can do? Let&apos;s take a look at how to write a successful speech that will get the results you want.</description>
	</item>
	<item>
		<title>Bright Words, Dull Words, and Snags: A Theory of Technical Writing</title>
		<link>http://tc.eserver.org/14563.html</link>
		<guid>http://tc.eserver.org/14563.html</guid>
		<description>While all words on the page should be necessary, not&#xD;every word carries the same importance. Yet words&#xD;compete for attention, and depending on what they mean&#xD;to readers, one word may make a greater impression than&#xD;another. As writers, we must express what’s important&#xD;with bright words. We must tone down what’s not&#xD;important and express them with dull words. We must&#xD;avoid snags, words that distract, confuse, or interfere in&#xD;any way with the smooth transfer of information.</description>
	</item>
	<item>
		<title>Visual Communication: The Expanding Role of Technical Communicators</title>
		<link>http://tc.eserver.org/14562.html</link>
		<guid>http://tc.eserver.org/14562.html</guid>
		<description>Visual communication no longer refers only to illustrating&#xD;verbal information but to all aspects of designing&#xD;documents. To be effective as information architects,&#xD;technical communicators must understand the&#xD;opportunties and limitations of developing technologies,&#xD;the basics of communication in general and of visual&#xD;communication in particular, especially the principles of&#xD;selection, design, positioning, production, and cost of&#xD;graphics.</description>
	</item>
	<item>
		<title>Mind Mapping: Discovering The Rhetoric Of The Right Brain</title>
		<link>http://tc.eserver.org/14533.html</link>
		<guid>http://tc.eserver.org/14533.html</guid>
		<description>Mind mapping is a visual technique of unleashing rightbrain&#xD;rhetoric. Words and concepts are written down&#xD;and circled; the circles are joined together into sets and&#xD;subsets that indicate relationships but not necessarily&#xD;organization. For the technical communicator, mind&#xD;maps can improve the writing product by helping to&#xD;break mental blocks, clarify project focus and connections,&#xD;collect data without worrying about hierarchy and&#xD;order, and begin to organize at any given level (detailed&#xD;or general). Generating a mind map can help improve&#xD;writing by consciously and deliberately using the right&#xD;brain and its intuitive rhetoric.</description>
	</item>
	<item>
		<title>Persuasion In Technical Communication: Applying Elaboration Likelihood Model To Marketing Brochures</title>
		<link>http://tc.eserver.org/14510.html</link>
		<guid>http://tc.eserver.org/14510.html</guid>
		<description>The Elaboration Likelihood Model (ELM) is a cognitive&#xD;theory offering insights into persuasion and attitude&#xD;change that technical communicators can apply to persuasive&#xD;documents. The two routes to persuasion that&#xD;ELM postulates (central and peripheral) closely parallel&#xD;and expand a concept with which many technical communicators&#xD;are familiar: attention and attraction in&#xD;document design. By applying ELM to writing and designing&#xD;marketing brochures, writers can identify and&#xD;address the many variables that influence the central&#xD;and peripheral route persuasion processes and, thereby,&#xD;create more persuasive, effective documents.</description>
	</item>
	<item>
		<title>Persuasion In Technical Communication: Applying Symbolic Interactionism</title>
		<link>http://tc.eserver.org/14508.html</link>
		<guid>http://tc.eserver.org/14508.html</guid>
		<description>Symbolic interactionism provides technical communicators&#xD;with a persuasive tool that facilitates effective communication.&#xD;By treating meaning as a socially negotiated and&#xD;negotiable product rather than apart of language, technical&#xD;communicators can more easily persuade readers to follow&#xD;instructions, to grant proposals, or to accept reports. By&#xD;taking the sources of meaning away from objects and away&#xD;from symbols per se, symbolic interaction empowers the&#xD;technical communicator with the means to effectively&#xD;communicate and persuade.</description>
	</item>
	<item>
		<title>Research-Based Guidelines For Visual Interface Design</title>
		<link>http://tc.eserver.org/14530.html</link>
		<guid>http://tc.eserver.org/14530.html</guid>
		<description>Whether it is for a help system, a multimedia&#xD;training product, or a software application, there&#xD;are two key elements needed for good screen&#xD;design: knowledge of the applicable research, and&#xD;the ability to balance aesthetic appeal with&#xD;functionality. This paper focuses on research into&#xD;the specific human factors that affect how users&#xD;interact with the visual display of information, and&#xD;provides guidelines for how to apply the research&#xD;results. The author adds information from his own&#xD;interface design and usability testing experiences&#xD;at Microsoft.</description>
	</item>
	<item>
		<title>Using a Problem Focus to Quickly Aid Users in Trouble</title>
		<link>http://tc.eserver.org/14363.html</link>
		<guid>http://tc.eserver.org/14363.html</guid>
		<description>Users are encountering more and more situations where task dotumentation separates topics too much for the interconnected nature of the task. These complex processes require an approach that takes into account the effect of strategy on the outcome of the task. Users have to know what factors affect the quality and type of output, and the stages where branching will depend upon these choices. This paper deals with the methodology required to help users in trouble in complex tasks. It also presents the types of situations where this approach is most useful.</description>
	</item>
	<item>
		<title>Who is the Author?</title>
		<link>http://tc.eserver.org/14241.html</link>
		<guid>http://tc.eserver.org/14241.html</guid>
		<description>Who should be listed as the authors of an article for a journal or conference proceedings? The basic requirement for authorship is that an author should be able to take public responsibility for the content of the paper. People who may have contributed intellectually to the work but whose contributions do not justify authorship may be acknowledged in the appropriate section of the paper.</description>
	</item>
	<item>
		<title>The Technical Talk: More Effective Use Of Visual Aids</title>
		<link>http://tc.eserver.org/13974.html</link>
		<guid>http://tc.eserver.org/13974.html</guid>
		<description>While most technical writing teachers assign the oral report and insist on visuals, very few offer their students good classroom examples of technical report visual aids. However, a set of 35 mm slides on one teaching topic could be easily produced with neither expensive equipment nor much ability in graphic design.</description>
	</item>
	<item>
		<title>Lest We Think the Revolution Is a Revolution: Images of Technology and the Nature of Change</title>
		<link>http://tc.eserver.org/13909.html</link>
		<guid>http://tc.eserver.org/13909.html</guid>
		<description>When technical communication teachers get together to talk about technology, they generally end up talking about change. It is common sense, after all to link computers with change when microprocessors now double in speed every 18 months (Patterson, 1995), when biomemory, superscalar architecture, and picoprocessors become feature stories for National Public Radio; and when media generations flash by in less time than it takes to uncrate a faculty workstation and get rid of the Styrofoam packing.</description>
	</item>
	<item>
		<title>‘May I Have Your Attention?’: Exordial Techniques in Informative Oral Presentations</title>
		<link>http://tc.eserver.org/13836.html</link>
		<guid>http://tc.eserver.org/13836.html</guid>
		<description>An introduction, even a short one, makes audiences more willing to listen to a speech, think more highly of the speaker, and understand a speech better than when no introduction is given.  Two experiments at Delft University of Technology support this conclusion.  Subjects viewed videotapes of professional presentations on the topic of Sick Building Syndrome.  In one experiment, subjects rated the effectiveness of three introductory or &apos;exordial&apos; techniques in gaining audience attention: an anecdote, an ethical appeal, and a &apos;your problem&apos; approach.  Results indicate that audiences do respond to exordial techniques, and in a predictable manner.  In the second experiment, two speeches with anecdotal openers were tested against one without any introduction. The anecdotes led to significantly higher ratings of the presentation&apos;s comprehensibility and interest, as well as the speaker&apos;s credibility.  The presence of an anecdote also resulted in higher retention scores.  Oddly enough, the relevance of the anecdote did not seem to make a difference in the ratings.</description>
	</item>
	<item>
		<title>Teaching Audience in Technical Communication</title>
		<link>http://tc.eserver.org/13477.html</link>
		<guid>http://tc.eserver.org/13477.html</guid>
		<description>Teaching technical writing students how to communicate with the different audiences of technical documents requires defining those audiences. Traditional division of audiences by educational level or job function fails to consider the readers’ familiarity with the subject and their interest in it. This paper sets&#xD;up three categories of audience (lay, middle,&#xD;and expert) and suggests how to communicate&#xD;effectively with each, to help students prepare&#xD;to create documents designed for different&#xD;audiences.</description>
	</item>
	<item>
		<title>The Writing Student’s Guide to Successful Oral Presentations</title>
		<link>http://tc.eserver.org/13474.html</link>
		<guid>http://tc.eserver.org/13474.html</guid>
		<description>Graduates of technical writing programs often enter the workplace with poor oral communication skills due to lack of practice. The trainer or writing teacher&#xD;can use several strategies to offer the students oral&#xD;practice without expending a great deal of class time.&#xD;Recommended classroom strategies include teaching&#xD;the students basic preparation skills and presentational&#xD;techniques, giving them brief as well as longer practice&#xD;following strict time limits, and allowing them to&#xD;receive immediate feedback from listeners. These&#xD;efforts can aid writing students in giving oral&#xD;presentations and in preparing them for the work&#xD;setting.</description>
	</item>
	<item>
		<title>Trying to Measure Bad Things That Never Happen: The Rhetoric of Decision Making in Technical Communication</title>
		<link>http://tc.eserver.org/13102.html</link>
		<guid>http://tc.eserver.org/13102.html</guid>
		<description>Workplace decision-making practices cast the technical communicator into the role of technical rhetorician—a rhetorical specialist who must sometimes make difficult&#xD;choices. Decisions involving technical communication&#xD;receive the most scrutiny when bad things happen, but&#xD;technical communicators often facilitate good things that&#xD;are never measured. This paper examines three contexts&#xD;that affect the technical communicator’s understanding&#xD;of a situation requiring a decision: the rhetorical&#xD;situation, the cultural context, and the procedural and&#xD;ethical guidelines. Qualitative assessments that examine&#xD;the multiple contexts informing the decision-making&#xD;process are important to understanding the complexity&#xD;involved in day-to-day decision-making practices.</description>
	</item>
	<item>
		<title>Finding Your Focus: The Writing Process</title>
		<link>http://tc.eserver.org/10774.html</link>
		<guid>http://tc.eserver.org/10774.html</guid>
		<description>This presentation acquaints your students with the steps that constitute the writing process, including strategies for brainstorming, drafting, revising, and proofreading. This presentation would work well for the beginning of a composition course or the assignment of a writing project in any class.</description>
	</item>
	<item>
		<title>Understanding Writing: The Rhetorical Situation</title>
		<link>http://tc.eserver.org/10773.html</link>
		<guid>http://tc.eserver.org/10773.html</guid>
		<description>A presentation designed to introduce students to a variety of factors that contribute to strong, well-organized writing. This presentation is suitable for the beginning of a composition course or the assignment of a writing project in any class.</description>
	</item>
	<item>
		<title>The Divorce of Probabalistic Mathematics from Forensic Rhetoric (and Why This Matters to Technical Communication)</title>
		<link>http://tc.eserver.org/10122.html</link>
		<guid>http://tc.eserver.org/10122.html</guid>
		<description>This paper discusses some of the founding work in the field of probabalistic mathematics (that of Jakob Bernoulli, the seventeenth-century Swiss scientist). By discussing similarities between Bernoulli&apos;s formulation of the mathematics to evaluate the probability of any given event and the forensic (or courtroom) rhetorics which Bernoulli had studied in school, this paper suggests that the foundations of probabilistic mathematics might well be rooted in part in forensic rhetoric. This is important to technical communication because it historicizes the origin of positivism in mathematical technical discourses.</description>
	</item>
	<item>
		<title>Designing (for) Ourselves and (for) Others</title>
		<link>http://tc.eserver.org/10036.html</link>
		<guid>http://tc.eserver.org/10036.html</guid>
		<description>This presentation, by one of the best-known professors of technical communication in the U.S., traces how readers have been paid increasing attention, especially as they have become more active in text-making, rather than just text-reading. In particular, it talks about the rhetorical roles that readers assume in Web documents, and how those roles contribute to the success or failure of communication.</description>
	</item>
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