A directory of resources inthe field of technical communication.

Presentations>Publishing

20 found.

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1.
#21705

Authoring Technical Books  (link broken)   (PowerPoint)

Who can write a book? Timelines. Steps in bringing out a book.

Kahate, Atul. STC India (2003). Presentations>Writing>Publishing

3.
#14382

Becoming a Journal Author   (PDF)

This session will help participants understand how to write and submit a manuscript for publication in Technical Communication. It covers the types of articles the journal publishes, its audience, and suggestions for choosing topics, doing research, and preparing a manuscript.

Hayhoe, George F. STC Proceedings (1998). Presentations>Writing>Publishing

4.
#13394

Building a Successful Acquisitions Program: One Publisher’s Story   (PDF)

The Books by Users program, SAS Institute’s acquisitions program, serves a twofold purpose: helping SAS software users with book ideas turn their ideas into high-quality books about the SAS System; Providing Users with books about SAS Software to supplement primary documentation produced by in-house writers. This paper gives an overview of the Books by Users program and examines its operations and growth over the past three years. It offers tips both for companies building acquisitions programs and for authors hoping to interest publishers in their book ideas.

Ginn, Jennifer M. STC Proceedings (1993). Presentations>Writing>Publishing

5.
#13458

Cinderella’s Slipper—Does It Fit Americans and Europeans?   (PDF)

This paper represents an international study of IBM customers in the U. S., England, and Germany to see what effect the layout of a technical document has on usability for an audience of Americans and Europeans. The results indicate that while Americans and Europeans want most of the same usability features, they do not agree on all features. Communicating effectively with readers from different countries requires that writers work closely with international readers who represent the readers of their document; interview people who represent their audience; work with a document designer before starting the first draft; and test the draft document on representative users.

Ryan, Suzanne V. STC Proceedings (1993). Presentations>Usability>Publishing

6.
#38000

Databases and Textboks (Whether 'Natural Enemies' or Not) Can Become Allies  (link broken)

Textbooks have been a hybrid genre, neither quite narratives or databases, and the longer (700-800 page) textbooks popular in the field of technical communication have therefore faced difficulties integrating online resources to assist students and instructors in tech comm courses. This paper, presented at the 2011 Annual CCCCs, describes one method to use web-based resources to supplement the survey intro to technical communication course.

Sauer, Geoffrey. EServer (2011). Presentations>Publishing>Textbooks>Online

7.
#13192

Getting Your Documents Online   (PDF)

Drawing on experience in bringing the material of many clients to the Internet and CD-ROM, this paper describes how to develop an intelligent online document repository. The paper describes how to plan scalable solutions, how to manage production, what to watch out for, and how to maintain your collections into the future.

Thurston, John. STC Proceedings (2001). Presentations>Publishing>Online

8.
#31417

Low-Cost, Flat-File XML for the Masses

When you hear about XML publishing, you mostly hear about databases, workflow tools, and content management systems. These are typically costly systems aimed towards the information management needs of larger enterprises, where the sheer volume of information pumped through these systems provides a fairly rapid return on investment. This fosters the perception that you need one of these complex, expensive, enterprise solutions to use take advantage of the modularity and flexibility of authoring in XML. That is simply not true. You can realize the benefits of publishing from modularized XML, without the expense of an enterprise publishing system, by implementing the authoring environment on top of nothing more than your operating system's file system. Although this environment is not adequate for enterprise publishing needs, it is more than adequate for the needs small writing teams, businesses with a limited number of related products, proof-of-concept demonstrations, and even home users. The AIC documentation group at Cisco Systems has implemented such an authoring environment. We have been able to reuse and re-purpose modular, XML-based information without implementing a database back end. By examining how the AIC team implemented XML in a flat-file environment, you will see: * the decisions you need to make before implementing a flat-file XML system * the trade-offs, drawbacks, and pitfalls of implementing a flat-file environment (as compared to a database publishing environment) * the benefits of XML that are still available, even without the database * a migration path to a more traditional publishing environment

Willebeek-LeMair, Jason. IDEAlliance (2001). Presentations>Publishing>XML>Writing

9.
#13257

Maintaining the Marketing Drumbeat in Print and E-Mail Formats   (PDF)

Success in the marketplace depends on delivering the right messages to the target market. A regular, consistent “drumbeat” can be an extremely effective way to deliver messages. At the IBM® Network Computing Software Lab, I have developed a traditional newsletter and an email bulletin for delivering our marketing messages regularly and consistently. Though they share the same objective, these two instruments are very different in content and format – reflecting the fact that they are designed to maximize the opportunities and overcome the limitations of their respective media.

Kunz, Lawrence D. STC Proceedings (2000). Presentations>Publishing>Online

10.
#13252

Moving to Electronic Delivery of Documentation   (PDF)

Moving to Electronic Delivery of Documentation” includes information about the fundamentals of electronic documentation, case studies, what to expect, how to research, identify, and implement a process for moving from an exclusively hard copy documentation development and delivery process to electronic documentation development and delivery.

Robertson, Angela and Sandy Storey. STC Proceedings (2000). Presentations>Publishing>Online

11.
#22478

The Place of the Internet in the History of Publishing

Discusses some critical methodologies we may wish to use in order to make sense of the changes which have occurred in mass media post-1976. It is rather important to understand this history -- the reasons we think the current Internet is confusing is precisely because of the reorganization it represents in the balance of power between ruling interests in our society. In the end, I argue, the Internet is another step in the increasing influence of media and publishing interests, and it is important to read news in online space as part of that history.

Sauer, Geoffrey. EServer (2000). Presentations>Lectures>Publishing>History

12.
#38296

Publish Your Own eBooks with FOSS Tools

The notes for a presentation on using free and Open Source tools for publishing ebooks (in EPUB format), which was given at FSOSS 2011 on October 28, 2011.

Nesbitt, Scott. SlideShare (2011). Presentations>Publishing>Open Source>Writing

13.
#22637
14.
#36623

Service Innovation: The Path to Book Publishing Success in the Digital Age

After centuries of focusing on the bookstore as the “customer,” success in the digital age will require publishers to focus on the ultimate consumer. Given the enormous flexibility and “mass customization” that digital technology makes possible, the future business model for book publishing can best be understood as providing a service rather than a commodity. And “value” is a co-creation—the publisher responds to the specific content needs as defined by the customer for each transaction.

Lichtenberg, James. O'Reilly and Associates (2008). Presentations>Publishing>Online

15.
#13393

Tips for Writers and Publishers: Making the Most of Acquisitions Programs   (PDF)

The production of books that suit a publisher’s guidelines and find their appropriate market requires a perfect match of publisher and author. This panel discussion will explore the dynamics of authors and publishing professionals working to achieve that match. Acqui-sitions professionals and a technical book writer and editor will pro-vide information about what publishers expect from manuscripts and how they work with authors, suggest how writers can find the right publishers for their books, and describe how one successful techni-cal book acquisitions program was built. The discussion should be of interest to technical writers and editors hoping to publish and to publishing professionals in the trade or college book market.

Sakson, Donna M., Ted Buchholz, Eric Stroo and Jennifer M. Ginn. STC Proceedings (1993). Presentations>Writing>Publishing

16.
#36603

Toward a Realization of the n-Dimensional Text

Without detouring into software and platform studies, I will simply state that it is beyond time that digital archives of texts begin to adhere to the methodologies learned from Web 2.0 activities and applications (for we are now in a post-2.0, a Web n.0, time) and embrace the concepts of layering shared data and user-generated or user-customized content onto the core curated data within the archive.

Meloni, Julie. Academic Sandbox (2010). Presentations>Information Design>Publishing>Online

17.
#37977

Visual Culture and the "Alice" Books

Illustrations were and are integral to the "Alice in Wonderland" series of books. John Tenniel (the illustrator of the definitive editions) changed how people read the "Alice" books.

Frost, Erin. Xchanges (2010). Presentations>Publishing>Visual Rhetoric>Case Studies

18.
#13676

Working with a Photographer   (PDF)

Technical communicators and photographers achieve successful communications results through open, honest working relationships. To establish and maintain a good working relationship, each party must openly communicate with each other, understand the project requirements, focus on the project objectives, and work together as a team before, during, and after the shoot. Benefits to both the technical communicator and photographer include customer satisfaction, mutual referrals and partnership opportunities, and professional achievement.

Keefer, Christine A. and Jay A. Keefer. STC Proceedings (1999). Presentations>Publishing>Photography

19.
#13158

Writing and Publishing a Book in the Japanese Marketplace  (link broken)   (PDF)

Publishing one’s own book by oneself is one of the concrete output of technical communication just like writing a paper and a manual for a company or its client. Right subject, good organization, and easiness of reading are the minimum requirements. The book must be more market-oriented because it will be sold at bookstores and read by consumers as well as specialists. However, having a book published in the Japanese marketplace isn’t easy for two reasons. One is the economic depression. The other is that a publishing company is looking for only a book, which is likely to be sold in numbers. They say, 'Does it sell or not; that’s the question.' internationalization is a long-range issue, the book, when published, could have a relatively long lifetime. The plot of the book were 1) make task analysis of SEs work, 2) check the effect of internationalization upon SEs tasks, and finally 3) explain guidelines, know-how, and English expressions needed by SEs in the international situations. HOW TO WRITE To publish

Nakajima, Yasushi. STC Proceedings (2000). Presentations>Publishing>Regional>Japan

20.
#30023

Writing for Publication   (PDF)

Make complex technical information understandable. Make it easy for the reader to read and extract information. Achieve clarity, conciseness, and coherence.

Hanson, Kenneth M. Los Alamos National Laboratory. Presentations>Writing>Publishing

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