Multimedia Theater: The Roles of Audience in Multimedia  

Creating a multimedia title is much like creating a movie. The multimedia team has to work with many of the same components (sound, animation, graphics, and text) as a movie production team. Many multimedia developers see their work not as a product but as a production. Some developers no longer work in offices but in “studios,” Given this cinematic atmosphere and similarities in drama and multimedia, one can see how literary or dramatic terms can be used to describe reader (audience) roles in multimedia. In multimedia, the audience can become several different roles. This paper discusses these roles and how or if multimedia teams should react to them.

Gibbs, Bruce R. STC Proceedings (1996). Presentations>Multimedia>Audience Analysis