http://tc.eserver.org/dir/Presentations/Management/Risk-Communication A listing of the most recently indexed works about Presentations and Management and Risk Communication in the field of technical communication. en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Presentations/Management/Risk-Communication http://tc.eserver.org/14542.html http://tc.eserver.org/14542.html Because a crisis by nature catches people unprepared, every organization must have a crisis communication strategy firmly in place to guide those involved through the rough, uncharted waters. An effective strategy is a what I call A-C-T N-O-W: (1) Anticipate disaster before a crisis, using risk management techniques. (2) Care about people affected. (3) Tell what you know immediately. (4) Note your next steps. (5) Offer help to reinforcements. (5) Write press kits and other pieces of public information. Since crisis mismanagement can lead to the end of the company, effective preparation for a crisis may well save your company’s life.