The Use of Narrative in Interaction Design  

What roles can narrative play in creating enriching experiences on the Web—not just for users, but also for design teams? Moving beyond the conceptual, we’ll discuss the practical application of narrative in web design, and describe how many of us within the industry already use narrative theory in our practice. Finally, we’ll show how even corporate projects can be approached within a holistic narrative framework and how this can benefit both usability and the design process.

Gallagher, Marisa, Nancy Broden, Jeff DeVries and Jonathan Woytek. IAsummit (2004). Presentations>Information Design>User Centered Design>Rhetoric