#13950
When the opportunity arose in 1990, I purchased a franchise from the Success Motivation Institute and presented literally hundreds of workshops on goal setting. I was overjoyed at the opportunity to finally achieve all my dreams through a business such as this. I learned about goal setting and Paul Meyer's Million Dollar Personal Success Plan. I loved the idea of teaching people how to help themselves become self-motivated and achieve their goals. But, there was a problem in my dream world. In order to run a business you must sell your products or services, and I simply hated being in sales! I just wouldn't get out and ask people to buy the goal setting plan. It wasn't that I didn't believe in it, because I do! When I finally started listening to myself as I taught others how to achieve happiness, I actually used goal setting to make the decision to give up that business and go back to technical writing.
Laurent, J. Suzanna. Prodigy (2002). Presentations>Slideshows>Technical Writing>Business Communication
#13304
Crossing Borders: Tips For Preparing Your Writing For Subsequent Translation 
'Going Global' is more than a buzzword -- it is the way to do business. What you write may wind up being read by someone who does not speak English. To create documentation for an international audience, we must learn to overcome the challenges faced when communicating with people who speak languages other than our own.
Rimalower, George P. STC Proceedings (2000). Presentations>Business Communication
#13270
Integrated Strategic Communication: More than the Sum of Its Parts
Adopting a hybrid organizational structure over 30 years ago has permitted the Communications Department of Lockheed Martin Missiles and Fire Control-Orlando to evolve new capabilities and undertake new missions. The result has been an independent organization that proactively responds to business opportunities, strategically applies numerous resources, and adds new skill sets that help Missiles and Fire Control capture and retain military contracts.
Voss, Daniel W. and William C. Wiese. STC Proceedings (2000). Presentations>Business Communication
#13249
Newsletters serve a vital purpose in many organizations. A formal plan is important in identifying your target readers and their needs, and guiding you through choices regarding format and style. Several factors should be considered in planning and managing content, such as creating an editorial calendar, identifying sources for story ideas, and determining the final approval process. Effective distribution will encompass the readers’ needs and your creativity. A valuable tool in assessing the newsletter’s success is reader feedback. As a marketing tool, the return on your investment can be measured. Above all, a newsletter keeps you motivated to keep learning.
Lewis, Janet L., Michele E. Davis, Linda J. Vetter and Elizabeth G. Frick. STC Proceedings (2000). Presentations>Business Communication
#13240
On-line Information Development: How to Keep It Clear
There are many pitfalls that await the on-line developer when constructing a web site that includes detailed and complex information. It is difficult to keep the information manageable, navigable and understandable. Charts, information 'chunking' and word maps are effective techniques of organizing complex information in a way that provides increased clarity and usability. Such techniques, commonly used with hard copy, may be modified and combined to provide concise information presentation for on-line distribution.
Mumaw, Rebecca Smith. STC Proceedings (2000). Presentations>Business Communication
#28564
This site provides tips on how to deliver a good technical presentation, both for the presenter him/herself, as well as for the content matter of the presentation. For the presenter, the note about the three Vs (Visual, Vocal and Verbal) are a must-read, and whether it is a PowerPoint presentation or a demo, the tips on how the presentation matter needs to be structured will be greatly apppreciated by any amateur/ experienced presenter.
Presentation Pointers (2000). Presentations>Technology>Communication>Business Communication
#18369
A comprehensive presenter's resource providing instant access to up-to-date information on technology and techniques for effective communication. Here you'll find articles on industry trends, new-product reviews, best presentation practices and how-to's. Access association information, an events calendar and links to other resource sites, plus the interactive Buyers Guide, to help you locate a presentation-product manufacturer or dealer near you.
Presentations. Journals>Business Communication>Presentations
#13208
Thought, Behavior and Writing Style in Technical Communication
This presentation clarifies Japanese writers' tendency of written statement from the text-organization and writing-attitude. The result of investigation is the same as the presenter's hypothesis, that is, Japanese writers try to approach the point of argument by a roundabout way of developing a paragraph. 55% of the examinees showed this tendency. The fact that Japanese technical writers are willing to go along with the policy of the native speakers of English was also revealed through the interview and obtaining information by means of questionnaires.
Otsuka, Yoshihiro. STC Proceedings (2000). Presentations>Business Communication
#13157
Writing Killer eCommerce/IT Proposals that Win New Business
Winning new eCommerce/IT business depends on many factors, not the least of which is a requirements-focused, bloat-free proposal that prospects and customers will read. But to get to that point, proposal development must be tied to a business development process that will guide a qualified opportunity toward becoming a business proposal, and ultimately, a sustainable or repeatable business deal. Before committing resources to proposal development, a Needs Analysis/Return on Investment (ROI) study (billable service) for the prospect or customer should be necessary. Such a study not only shows the prospect how well your organization knows its business, it helps steer a prospect to your organization’s process. The Needs Analysis/ROI study results provide a head start on proposal development, where the proposal turnaround time can be as short as one day.
Le Vie, Donald S., Jr. STC Proceedings (2000). Presentations>Business Communication>Proposals
#34690
Presenting To Win: Top Ten Tips for a Winning Pitch
Top 10 tips for a winning pitch by David McDermott, MD of Edomidas. David McDermott is MD of edoMidas Ltd and is an advisor and international speaker on competitive pitching. His success is founded on thoroughly researched pitching strategies, drawing from experience of the most successful global business pitches.
McDermott, Eliza. Hello Article (2009). Articles>Presentations>Business Communication
#34799
Rethinking the Design of PowerPoint Slides: Claim-Evidence Structure
One of the criticisms leveled against technical PPT slides is the overuse (perhaps abuse is a better descriptor) of the topic/subtopic organization structure. One of the simple ways PPT presentations can be improved is to follow the BLUF principle. Bottom Line Up Front.
Cuppan, Gregory. Brainery.net (2009). Articles>Presentations>Business Communication>Microsoft PowerPoint
#35323
The Cautionary Tales of Social Media
Why is social media so important? Traditional media tells the same big story TO AS MANY PEOPLE AS POSSIBLE. Social Media is about lots of little stories told IN SMALL GROUPS AT THE SAME TIME.
Goldstein, Seth Justin. SlideShare (2009). Presentations>Business Communication>Social Networking
