角色设计的方法

在我们着手开始内部网（译者注：本文中提到的内部网一词，指的是企事业单位中内部网中的在线应用，不是指硬件构架）或网站设计项目时，最重要的一点是了解用户需求。只有如此才有可能确定出产品功能和特色，最后保证项目的成功；也只有如此，才有可能保证设计出来的东西可以服务于不同级别和具有不同目标的用户。

Calabria, Tina. uiGarden (2005). (Chinese) Articles>Usability>User Centered Design>Personas

About Personas and Scenarios

Personas are an extremely powerful design tool, which help you to visualise an end-product that you can be confident will suit your users' needs by helping them achieve their goals, and help you test your success.

Hunt, Ben. Web Design From Scratch (2005). Design>Usability>User Centered Design>Personas

Approaches to Creating Personas  

You do research to better understand your users, but exactly what is it that you want to find out about them? That's the first question you need to ask, and its answer dictates which research methods you should use, since specific methods are tailored to finding specific types of information.

Mulder, Steve. InformationDesign (2007). Articles>User Centered Design>Methods>Personas

Beyond the Universal User: How to Design for the Universe of Users  

There are problems with non-user-centered/system-centered design. We must know, understand, and work with actual users so that the people who use the product can do so quickly and easily to accomplish their own tasks.

Bowie, Jennifer L. Texas Tech University (2003). Presentations>Web Design>Usability>Personas

Bring Your Personas to Life!

Method acting can take your personas from the page to the stage. Think beyond traditional practice to give emotional life to your personas.

Fugaz, Zef. Boxes and Arrows (2006). Articles>Usability>Methods>Personas

Bringing Your Personas to Life in Real Life

The way you communicate the personas and present your deliverables is key to ensuring consistency of vision. Without that consistency, you'll spend far too much time arguing with your colleagues about who your users are rather than how to meet their needs.

Freydenson, Elan. Boxes and Arrows (2002). Articles>Usability>Methods>Personas

Building a Data-Backed Persona

Incorporating the voice of the user into user experience design by using personas in the design process is no longer the latest and greatest new practice. Everyone is doing it these days, and with good reason. Using personas in the design process helps focus the design team's attention and efforts on the needs and challenges of realistic users, which in turn helps the team develop a more usable finished design. While completely imaginary personas will do, it seems only logical that personas based upon real user data will do better. Web analytics can provide a helpful starting point to generate data-backed personas; this article presents an informal 5-step process for building a 'persona of the people.' In practice, outcomes indicate that designing with any persona is better than with no personas, even if the personas used are entirely fictitious. Better yet, however, are personas that are based on real user data. Reports and case studies that support this approach typically offer examples incorporating data into personas from customer service call centers, user surveys and interviews. It's nice work if you can get it, but not all design projects have all (or even any!) of these rich and varied user data sources available. However, more and more sites are now collecting web analytic data using vendor solutions or free options such as Google Analytics. Web analytics provides a rich source of user data, unique among the forms of user data that are used to evaluate websites, in that it represents the users in their native habitat of use. Despite some drawbacks to using web analytics that are inherent to the technology and data collection methods, the information it provides can be very useful for informing design.

Wiggins, Andrea. Boxes and Arrows (2007). Articles>User Centered Design>Personas>Log Analysis

Crappy Personas vs. Robust Personas

If you're just going to guess on the personas, why bother? Just design for yourself, like the 37Signals team does. However, when you do the field studies, you create relationships with the people in your research. You can return to those people and ask them questions. You can learn about the things they do.

Spool, Jared M. User Interface Engineering (2007). Articles>User Centered Design>Methods>Personas

Customer Storytelling at the Heart of Business Success

As most of us know by now, customer personas and scenarios are vehicles for helping an organization continuously keep their customers in their line of sight. Traditional segmentation identifies and categorizes a current or potential audience based upon common characteristics, including demographics, attitudes, behavior, transactions, frequency of interaction, spend, and more. They are discovered by “doing the math,” which may include data aggregation, cluster analysis, factor analysis, and other statistical methods applied to large sample sets. And then segments are given catchy names like Savvy Skeptics, Active Balancers, Indulgent Nutritionist, or Trade-Uppers. When done right, segments are statistically derived from the analysis and synthesis of quantitative data and are a solid foundation for customer understanding.

Boxes and Arrows (2005). Articles>User Centered Design>Methods>Personas

Design-Driven Innovation  

The object of this contribution is to investigate how the design practice could promote and guide convergence dynamics amongst a plurality of stakeholders.

Maschi, Simona. University of Alberta (2003). Design>User Centered Design>Methods>Personas

Review: Everything and the Kitchen Sink

I've used personas for years (though some might regard my process as a slightly heretical perversion of the method). I always think about the big picture, and I was just thinking BIG about personas at work when The Persona Lifecycle landed on my desk. Given my review of what's out there, The Persona Lifecycle is the most comprehensive book on personas I've come across. If you're so inclined, it can taking you from novice to expert. The authors, Jonathan Pruit and Tamara Adlin, take advantage of extensive teaching experience and punctuate their discussion with lots of real-world examples, case studies, anecdotes, bright ideas and handy guidelines. That being said, it's not an easy read, and it's not for everybody.

Govella, Austin. Boxes and Arrows (2007). Articles>Reviews>User Centered Design>Personas

Getting from Research to Personas: Harnessing the Power of Data

The usefulness of personas in defining and designing interactive products has become more widely accepted in the last few years, but a lack of published information has, unfortunately, left room for a lot of misconceptions about how personas are created, and about what information actually comprises a persona. Although space does not permit a full treatment of persona creation in this article, I hope to highlight a few essential points.

Goodwin, Kim. Cooper Interaction Design (2002). Articles>Usability>User Centered Design>Personas

IDEO's "Ten Faces"

Tom Kelly's latest book 'The 10 Faces of Innovation' internal personas are used to help illustrate traits critical in building an innovation culture.The Experience Archtect is included.

Armano, David. uiGarden (2007). Articles>Usability>User Centered Design>Personas

An Introduction to Personas and How to Create Them

There are many ways to identify the needs of users, such as usability testing, interviewing users, discussions with business stakeholders, and conducting surveys. However one technique that has grown in popularity and acceptance is the use of personas: the development of archetypal users to direct the vision and design of a web solution.

Calabria, Tina. uiGarden (2005). Articles>Usability>User Centered Design>Personas

An Introduction to Personas and How to Create Them

Before embarking on any intranet or website design project, it is important to understand the needs of your users. It is then possible to identify the features and functionality that will make the intranet or website a success, and how the design can support users with different goals and levels of skill.

Calabria, Tina. Step Two (2004). Design>Web Design>User Centered Design>Personas

Key Steps in Creating Your Reader Persona

The Web is about self-service and self-service is about simplicity and convenience. You've got a small screen and every time you add something extra to that screen you make the world more complicated for your reader. You must make very difficult choices if you want your website to work. You can't serve everybody, and if you try to you will serve nobody.

McGovern, Gerry. uiGarden (2007). Articles>Web Design>User Centered Design>Personas

Long Live the User (Persona): Talking with Steve Mulder

More companies are doing user research than ever before, but what is becoming of all the information? Steve Mulder talks about strategies for getting research into shape so real people can actually use it. The key: user personas.

Danzico, Liz and Steve Mulder. Boxes and Arrows (2007). Articles>Interviews>User Centered Design>Personas

Making Personas More Powerful: Details to Drive Strategic and Tactical Design

Personas ought to be one of the defining techniques in user-focused design, but they've unfortunately become more of a check-off item than a useful tool. So how did we get here?

Olsen, George. Boxes and Arrows (2004). Design>User Centered Design>Methods>Personas

Making Personas Work for Your Web Site: An Interview with Steve Mulder

It's important for the people responsible for creating the personas to have active listening skills, empathy, and clear communication skills. Ultimately, what design teams need to do is aggregate all of the qualitative or quantitative data into a clearly communicated story. This means that writing and communication skills are also critical. From the point of view of a more tactical skillset, the design team will get better results if they have experience conducting interviews and writing surveys.

Spool, Jared M. User Interface Engineering (2007). Articles>Interviews>User Centered Design>Personas

New Technical Writer: Use the Persona to Create the Most Useful Section of Your User Document

A good User Document includes sections on how to set up, use, and care for the product. However, to create a great User Document, the technical writer should use the Persona, generated in the analysis of the User/Reader, to create the topics for the most useful section of the User Document. This article describes this procedure.

Millman, Barry. Article Alley (2007). Articles>Usability>User Centered Design>Personas

The Next Frontier for User-Centered Design: Making User Representations More Usable  

Personas are detailed descriptions of imaginary people constructed out of well-understood, highly specified data about real people. We believe that when you use data to create personas, and use personas in a thoughtful way during the product development process, you will: increase your product's usability, utility, and general appeal; streamline your team's processes and improve your colleagues' abilities to work together; enable your company to make business decisions that help both your company and your customers; improve your company's bottom line.

Pruitt, John and Tamara Adlin. Elsevier (2006). Articles>User Centered Design>Methods>Personas

The Origin of Personas

The Inmates Are Running the Asylum, published in 1998, introduced the use of personas as a practical interaction design tool. Based on the single-chapter discussion in that book, personas rapidly gained popularity in the software industry due to their unusual power and effectiveness. Had personas been developed in the laboratory, the full story of how they came to be would have been published long ago, but since their use developed over many years in both my practice as a software inventor and architectural consultant and the consulting work of Cooper designers, that is not the case. Since Inmates was published, many people have asked for the history of Cooper personas, and here it is.

Cooper, Alan. Cooper Interaction Design. Articles>Usability>User Centered Design>Personas

Perfecting Your Personas

It's easy to assemble a set of user characteristics and call it a persona, but it's not so easy to create personas that are truly effective design and communication tools. If you have begun to create your own personas, here are some tips to help you perfect them.

Goodwin, Kim. Cooper Interaction Design (2001). Articles>Usability>User Centered Design>Personas

Persona Creation and Usage Toolkit  

This toolkit enables you to build up detailed profiles of the personas themselves, their relationship to the product, and the context in which they use the product. The intended user of the toolkit is the product's designer, so it's it advisable to streamline the personas to critical aspects when presenting them outside the product development team. Even within the development team, not everyone may need every single detail about the persona.

Olsen, George. IAsummit (2004). Articles>User Centered Design>Methods>Personas