<?xml version="1.0" encoding="utf-8" ?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom">
<channel>
	<title>Paper</title>	<link>http://tc.eserver.org/dir/Paper</link>
	<description>A listing of the most recently indexed works about Paper in the field of technical communication.</description>
	<language>en-us</language>
	<copyright>Copyright (c) 2005-08 by the EServer. All rights reserved.</copyright>
	<managingEditor>tclib-editorial@eserver.org (TC Library Editorial Board)</managingEditor>
	<webMaster>webmaster@eserver.org (Geoffrey Sauer)</webMaster>
	<image>
		<url>http://tc.eserver.org/images/newlogo.gif</url>
		<title>Paper</title>
		<link>http://tc.eserver.org/dir/Paper</link>
	</image>
	<item>
		<title>Using Twitter For White Papers</title>
		<link>http://tc.eserver.org/35823.html</link>
		<guid>http://tc.eserver.org/35823.html</guid>
		<description>Are you scratching your head trying to come up with current trends on a particular white paper topic? Why not tap into Twitter? By using applications that harness the power of this vast network, you can selectively search the Twittersphere for trends in your industry.</description>
	</item>
	<item>
		<title>White Paper Writing: Strategies for Success</title>
		<link>http://tc.eserver.org/35472.html</link>
		<guid>http://tc.eserver.org/35472.html</guid>
		<description>White papers are a fundamental part of your marketing arsenal. And if you think technical writers don&apos;t need to worry about marketing, read on to see why white paper writing is an essential skill, and how to turn a ho-hum paper into a killer communications tool.</description>
	</item>
	<item>
		<title>How To Write a White Paper to Attract Clients</title>
		<link>http://tc.eserver.org/34661.html</link>
		<guid>http://tc.eserver.org/34661.html</guid>
		<description>Do you have a new idea, business model, product or service? Do you want to get noticed by using a marketing method that might only cost you time? Try writing a white paper to attract people to your door.</description>
	</item>
	<item>
		<title>White Papers: How Vista Print Signed Up 5,000 Subscribers in 60 Days</title>
		<link>http://tc.eserver.org/34020.html</link>
		<guid>http://tc.eserver.org/34020.html</guid>
		<description>Have you considered writing White Papers for your clients, or offering them to your own prospective customers as a lead-generating device?&#xD;&#xD;If you operate in a technical field, I think you should definitely consider a White Paper. You can either write one ourself or have someone else write it for you.</description>
	</item>
	<item>
		<title>Google Insights: A Social Barometer for the Digital Age</title>
		<link>http://tc.eserver.org/33922.html</link>
		<guid>http://tc.eserver.org/33922.html</guid>
		<description>Grant Whiteside looks at Google Insights for Search tool and how it can give you a pictorial breakdown of the social barometer.</description>
	</item>
	<item>
		<title>Why Use A Wiki?</title>
		<link>http://tc.eserver.org/33884.html</link>
		<guid>http://tc.eserver.org/33884.html</guid>
		<description>The aim of this paper is to introduce the concept of the Web-based collaborative authoring environment commonly referred to as wikis, and examine how they can be used in a corporate publishing environment. The paper also includes suggested techniques for transferring existing content from native authoring tools into a wiki format for online delivery.</description>
	</item>
	<item>
		<title>The Technical Communicator&apos;s Transformation: Publishing On-Time and On-Quality</title>
		<link>http://tc.eserver.org/33423.html</link>
		<guid>http://tc.eserver.org/33423.html</guid>
		<description>Results from Aberdeen’s study of over 360 technical publications department indicate that most organizations adopting topic-based authoring see benefits primarily in terms of project schedule improvements. However, a few see consistent improvements to authoring budgets, localization costs, and the quality of communications. Aberdeen’s research suggests that these differences largely result from how topic-based methodology is implemented and supported. &#xD;&#xD;Making the transition to a topic-based authoring requires a dramatic shift in the daily operations of a technical communications department. Meeting the challenges transitioning to a structured authoring approach can result in a wide range of performance benefits. Failing to adequately address these challenges can add an unprecedented layer of complexity that can significantly burden technical communications projects. However, findings ways to successfully evade these obstacles provides the opportunity to achieve greater value from the initiative. &#xD;&#xD;This report identifies the attributes most common to the Best-in-Class and provides a guide for organizations attempting to realize the potential of topic-based authoring.&#xD;</description>
	</item>
	<item>
		<title>Five Reasons Freelancers Make More Money Writing White Papers</title>
		<link>http://tc.eserver.org/31746.html</link>
		<guid>http://tc.eserver.org/31746.html</guid>
		<description>Are you looking to drum up some new business? Want to get more dollars from existing clients? Are you a starving writer? White paper expert Michael A. Stelzner provides the following reasons white papers could dramatically increase your writing revenue: </description>
	</item>
	<item>
		<title>A Guide to International Paper Sizes</title>
		<link>http://tc.eserver.org/31663.html</link>
		<guid>http://tc.eserver.org/31663.html</guid>
		<description>Metrics, not U.S. measurements, rule the universe. Therefore, before preparing publications for distribution abroad, you need to understand the basics of ISO paper standards.</description>
	</item>
	<item>
		<title>Understanding Paper Weights</title>
		<link>http://tc.eserver.org/31659.html</link>
		<guid>http://tc.eserver.org/31659.html</guid>
		<description>The system of paper weights used in North America dates back to medieval Europe. It is important to understand this system, in which 50# (50-pound) paper can well be thinner and lighter than 24# (24-pound) paper.</description>
	</item>
	<item>
		<title>What Is a White Paper and How Is It Used?</title>
		<link>http://tc.eserver.org/31450.html</link>
		<guid>http://tc.eserver.org/31450.html</guid>
		<description>White papers have grown from just another piece of collateral to a super-powered marketing tool. Everywhere you look in marketing, you will see something labeled a &quot;white paper.&quot;</description>
	</item>
	<item>
		<title>Reusability 2.0: The Key to Publishing Learning</title>
		<link>http://tc.eserver.org/31352.html</link>
		<guid>http://tc.eserver.org/31352.html</guid>
		<description>What would you do if you had to develop and deliver personalized training to 900,000 employees, located in 34,000 different locations globally with a complex set of variables that changes training on a location-by-location basis? The key is reusability 2.0. While technology-delivered training has become mainstream in many organizations, most are still not fully leveraging the power of reusable learning content to meet their instructional needs.</description>
	</item>
	<item>
		<title>Six Ways to &apos;Sell the Boss&apos; on Outsourcing White Papers</title>
		<link>http://tc.eserver.org/31116.html</link>
		<guid>http://tc.eserver.org/31116.html</guid>
		<description>Calculate the time of the manager and your time to do edits. Determine the cost to the company based on average salaries. Chances are it&apos;s costing MORE than if it was outsourced.</description>
	</item>
	<item>
		<title>White Papers in Technical Communication: Results of a Survey</title>
		<link>http://tc.eserver.org/30477.html</link>
		<guid>http://tc.eserver.org/30477.html</guid>
		<description>With this survey, I sought to address the question, &apos;To what extent are practicing technical communicators involved in writing white papers?&apos;</description>
	</item>
	<item>
		<title>Recycled Papers</title>
		<link>http://tc.eserver.org/30330.html</link>
		<guid>http://tc.eserver.org/30330.html</guid>
		<description>The demand for recycled paper is on the rise and more and more paper manufacturers are producing recycled paper in the same categories and range of choices as virgin stock. However, because of the variations and inconsistencies in the raw materials used, paper that contains recycled fiber tends to he at the middle to lower quality levels of each paper grade.</description>
	</item>
	<item>
		<title>Paper Prototyping Grows Up</title>
		<link>http://tc.eserver.org/29871.html</link>
		<guid>http://tc.eserver.org/29871.html</guid>
		<description>This paper summarizes findings from several research studies that examined the validity of paper prototyping in terms of uncovering usability problems. It also discusses the question of how paper prototypes might bias a usability test, and the role of case studies in the usability literature.</description>
	</item>
	<item>
		<title>Reusable Information Object Strategy: Definition, Creation Overview, and Guidelines</title>
		<link>http://tc.eserver.org/29397.html</link>
		<guid>http://tc.eserver.org/29397.html</guid>
		<description>Cisco Systems recognizes a need to move from creating and delivering large inflexible training courses, to database driven objects that can be reused, searched, and modified independent of their delivery media. This effort is called the Reusable Information Object Strategy. This strategy defines the standards and process for designing and developing Reusable Information Objects (RIOs) at Cisco Systems.</description>
	</item>
	<item>
		<title>Members&apos; Tips for Writing a Compelling White Paper</title>
		<link>http://tc.eserver.org/29365.html</link>
		<guid>http://tc.eserver.org/29365.html</guid>
		<description>It takes time and a strong focus to create a solid white paper, according to TechRepublic members who shared tips and insight about white paper creation. Find out what should be your first step and your last for a successful effort.</description>
	</item>
	<item>
		<title>White Paper Writing: Breaking the Monotony of Technical Writing</title>
		<link>http://tc.eserver.org/28878.html</link>
		<guid>http://tc.eserver.org/28878.html</guid>
		<description>Preparing to write your first White Paper? Promila provides you a 360-degree view of white paper writing and the subsequent information that will help you envisage the bigger picture.</description>
	</item>
	<item>
		<title>Paper at Its Peak: The Myth of the Myth of the Paperless Office</title>
		<link>http://tc.eserver.org/28636.html</link>
		<guid>http://tc.eserver.org/28636.html</guid>
		<description>Anyone who writes for a living can, like me, describe a long love-hate relationship with paper as the conveyer of the written word. There&apos;s something physically appealing about putting pen to paper, as there is about picking up and reading a well-produced bound document.</description>
	</item>
	<item>
		<title>Michael Stelzner&apos;s Writing White Papers Blog</title>
		<link>http://tc.eserver.org/28004.html</link>
		<guid>http://tc.eserver.org/28004.html</guid>
		<description>Michael Stelzner&apos;s Writing White Papers Blog is offers comprehensive look at all white paper related topics, from writing to marketing.</description>
	</item>
	<item>
		<title>The Abstract Trap: Why Abstracts Are Bad for Persuasive White Papers</title>
		<link>http://tc.eserver.org/27779.html</link>
		<guid>http://tc.eserver.org/27779.html</guid>
		<description>Abstracts, also known as executive summaries, are bad. As a matter of fact, they are really bad, and I stand nearly alone in my opinion. Abstracts are those summaries that typically stand in front of the core content of a white paper. They tend to include the key points about the white paper.</description>
	</item>
	<item>
		<title>Dead Tree or Detailed Treatise: What is a White Paper?</title>
		<link>http://tc.eserver.org/27777.html</link>
		<guid>http://tc.eserver.org/27777.html</guid>
		<description>So what exactly is a white paper? This is one of those questions many people have been wrestling with for some time. If you look up the term in a dictionary, you&apos;ll find an outdated response describing a government report.</description>
	</item>
	<item>
		<title>Eleven Tips on Terrific Titles</title>
		<link>http://tc.eserver.org/27789.html</link>
		<guid>http://tc.eserver.org/27789.html</guid>
		<description>Honestly, which white paper would YOU sooner read: &apos;Implications of Business Intelligence Methodologies on Operational Efficiencies: A Retrospective Study&apos; or &apos;Six Things You Must Know about Data Warehousing&apos;? This article offers eleven tips on putting together compelling titles for white papers.</description>
	</item>
	<item>
		<title>Extracting Pearls from Other People&apos;s Brains: The Art of Interviewing</title>
		<link>http://tc.eserver.org/27783.html</link>
		<guid>http://tc.eserver.org/27783.html</guid>
		<description>Perhaps one of the bigger challenges faced by white paper writers is coming up with good content. The default course of action is to do a Google search. While this approach can yield valuable information, the best pearls reside inside someone else&apos;s head.</description>
	</item>
	<item>
		<title>Freelancing From Home: Don&apos;t Interview Folks in Your Pajamas</title>
		<link>http://tc.eserver.org/27774.html</link>
		<guid>http://tc.eserver.org/27774.html</guid>
		<description>Have you ever considered breaking out of your nine to five and 5-by-5-foot cubicle to become a full-time freelance writer?</description>
	</item>
	<item>
		<title>Getting Off the Starting Block: Practical Tips to Starting a White Paper</title>
		<link>http://tc.eserver.org/27790.html</link>
		<guid>http://tc.eserver.org/27790.html</guid>
		<description>Why are white papers so hard to write? Simply put, they require effort. Effort makes us sweat. Just the thought of working hard causes some people&apos;s blood to percolate.</description>
	</item>
	<item>
		<title>How to Find Clients Who Need White Papers</title>
		<link>http://tc.eserver.org/27772.html</link>
		<guid>http://tc.eserver.org/27772.html</guid>
		<description>Freelancers often wonder where to find clients. What kind of companies need white papers written for them, anyway? Here&apos;s three simple questions that will tell you the answer.</description>
	</item>
	<item>
		<title>Ready, Aim, Write: The Value of Identifying Your Target Reader</title>
		<link>http://tc.eserver.org/27785.html</link>
		<guid>http://tc.eserver.org/27785.html</guid>
		<description>One of the most important first steps when preparing to write a white paper is to determine who will be reading the document. This article will help you perform this critical step in the needs assessment process.</description>
	</item>
	<item>
		<title>Seven Steps to Writing White Papers More Efficiently</title>
		<link>http://tc.eserver.org/27784.html</link>
		<guid>http://tc.eserver.org/27784.html</guid>
		<description>Read about a seven-step process used when writing write white papers and other complex documents.</description>
	</item>
	<item>
		<title>The Top Five Writing Mistakes in White Papers</title>
		<link>http://tc.eserver.org/27776.html</link>
		<guid>http://tc.eserver.org/27776.html</guid>
		<description>A compelling topic and an attractive design will initially draw readers to a white paper. But those readers may lose interest if the paper contains any of five common writing mistakes.</description>
	</item>
	<item>
		<title>White Paper Resources</title>
		<link>http://tc.eserver.org/27780.html</link>
		<guid>http://tc.eserver.org/27780.html</guid>
		<description>This page includes external resources you may find valuable in your white paper projects.</description>
	</item>
	<item>
		<title>Who&apos;s Writing Your White Papers? The Never Ending Debate of Technical Knowledge Versus Writing Proficiency</title>
		<link>http://tc.eserver.org/27787.html</link>
		<guid>http://tc.eserver.org/27787.html</guid>
		<description>A common mistake that many companies make when starting a white paper project, is the assumption that a technical subject matter expert who has used, developed, or is highly knowledgeable about the topic is automatically assumed to be best qualified as its author.</description>
	</item>
	<item>
		<title>Why a Good Title Makes a White Paper</title>
		<link>http://tc.eserver.org/27775.html</link>
		<guid>http://tc.eserver.org/27775.html</guid>
		<description>The title is your white paper&apos;s absolute first impression. In it rests success or failure for the words that lie beyond, waiting for a reader. If the title does not encourage someone to read further, the ink that coats your white paper will never be seen.</description>
	</item>
	<item>
		<title>Writing When You Are NOT the Expert</title>
		<link>http://tc.eserver.org/27771.html</link>
		<guid>http://tc.eserver.org/27771.html</guid>
		<description>Have you ever been asked to write a white paper about a topic that is completely foreign to you? If not, you most certainly will. This article will help you set your foot down the right path.</description>
	</item>
	<item>
		<title>You Get What You Pay For: What&apos;s Your Business Image Worth?</title>
		<link>http://tc.eserver.org/27778.html</link>
		<guid>http://tc.eserver.org/27778.html</guid>
		<description>Unfortunately it seems that more and more companies are choosing the lowest price in deciding which white paper writer to engage. Why would a business that would never bat an eyelash paying for a high-quality website, choose the low price provider for a white paper?</description>
	</item>
	<item>
		<title>White Paper Writing Guide</title>
		<link>http://tc.eserver.org/26668.html</link>
		<guid>http://tc.eserver.org/26668.html</guid>
		<description>The words &apos;white paper&apos; in the title of a document no longer indicate a detailed and authoritative report. Many white papers today are overly long product brochures weighed down by weak organization, confusing content, unsupported assertions, and poor document design. If you follow the instructions in this guide, you will write real white papers: authoritative business communications that achieve marketing goals by explaining technical ideas clearly with a compelling presentation of business value.</description>
	</item>
	<item>
		<title>Taking Stock of Paper</title>
		<link>http://tc.eserver.org/24044.html</link>
		<guid>http://tc.eserver.org/24044.html</guid>
		<description>Paper stock makes a big difference in the appearance of a product, and even though prices have come down recently, it&apos;s probably the most expensive element in your print run, so you need to make it count. Though budget is probably the biggest factor in choosing stock, here are several other considerations.</description>
	</item>
	<item>
		<title>Digital Paper Platform: Papers Impact Digital Print Quality</title>
		<link>http://tc.eserver.org/22551.html</link>
		<guid>http://tc.eserver.org/22551.html</guid>
		<description>As digital printers and presses advance, paper manufacturers continue to improve the quality and variety of their digital paper lines.</description>
	</item>
	<item>
		<title>Paper Tips: Printing on Uncoated Stock</title>
		<link>http://tc.eserver.org/22512.html</link>
		<guid>http://tc.eserver.org/22512.html</guid>
		<description>Uncoated paper has a soft finish and tactile quality not possible with most coated papers. But uncoated stock also interacts differently with ink than it coated cousins. Follow these tips to ensure the best results.</description>
	</item>
	<item>
		<title>Buying Laser Paper That Won&apos;t Jam</title>
		<link>http://tc.eserver.org/21947.html</link>
		<guid>http://tc.eserver.org/21947.html</guid>
		<description>How to choose paper for laser printing.</description>
	</item>
	<item>
		<title>Coming to Terms</title>
		<link>http://tc.eserver.org/21918.html</link>
		<guid>http://tc.eserver.org/21918.html</guid>
		<description>Picking paper involves deciphering a lot of arcane terminology. Here&apos;s a quick reference guide.</description>
	</item>
	<item>
		<title>Everybody Makes Mistakes</title>
		<link>http://tc.eserver.org/21931.html</link>
		<guid>http://tc.eserver.org/21931.html</guid>
		<description>Special &apos;blooper reel&apos; edition: the author&apos;s biggest paper mistakes.</description>
	</item>
	<item>
		<title>Paper Fits (and What to Do About Them)</title>
		<link>http://tc.eserver.org/21937.html</link>
		<guid>http://tc.eserver.org/21937.html</guid>
		<description>Save money by designing to fit standard printing-paper sizes.</description>
	</item>
	<item>
		<title>Tree-Free at Last</title>
		<link>http://tc.eserver.org/21915.html</link>
		<guid>http://tc.eserver.org/21915.html</guid>
		<description>&apos;Tree-free&apos; paper - made from fibers other than wood - isn&apos;t just a gimmick.</description>
	</item>
	<item>
		<title>You Get What You Pay For...Sometimes</title>
		<link>http://tc.eserver.org/21911.html</link>
		<guid>http://tc.eserver.org/21911.html</guid>
		<description>Buying the quality you need isn&apos;t just a matter of checking the price tag.</description>
	</item>
	<item>
		<title>Only the Strong Survive</title>
		<link>http://tc.eserver.org/21908.html</link>
		<guid>http://tc.eserver.org/21908.html</guid>
		<description>Picking the right strength characteristics when you&apos;re buying paper can determine whether your job holds up on press, in the mail, or in your customers&apos; hands.</description>
	</item>
	<item>
		<title>Quick Footwork in a Dull Market</title>
		<link>http://tc.eserver.org/21904.html</link>
		<guid>http://tc.eserver.org/21904.html</guid>
		<description>Right now the paper market is stable. So should you relax and enjoy the calm? Hardly. Now&apos;s the perfect time to test new paper sheets and negotiate better financial terms with your supplier.</description>
	</item>
	<item>
		<title>The Bleach Wars</title>
		<link>http://tc.eserver.org/21865.html</link>
		<guid>http://tc.eserver.org/21865.html</guid>
		<description>Blank paper...could anything be more basic and uncontroversial? Who&apos;d have thought those innocuous white sheets could cause such a ruckus? Learn what the fuss is about and why paper mills and environmentalists are lining up on either side of the presses.</description>
	</item>
	<item>
		<title>Choice Paper</title>
		<link>http://tc.eserver.org/21861.html</link>
		<guid>http://tc.eserver.org/21861.html</guid>
		<description>Even the pros forget the basics sometimes. Constance Sidles gives a quick refresher course on asking yourself, and your client, all the right questions when you&apos;re choosing paper.</description>
	</item>
	<item>
		<title>The Ineffable Mystery of Paper Grades</title>
		<link>http://tc.eserver.org/21850.html</link>
		<guid>http://tc.eserver.org/21850.html</guid>
		<description>It was so much easier when we just had papyrus.</description>
	</item>
	<item>
		<title>Roughing It</title>
		<link>http://tc.eserver.org/21856.html</link>
		<guid>http://tc.eserver.org/21856.html</guid>
		<description>Not in the mood for smooth? Consider going rustic with your paper and design.</description>
	</item>
	<item>
		<title>Sheet Smart</title>
		<link>http://tc.eserver.org/21882.html</link>
		<guid>http://tc.eserver.org/21882.html</guid>
		<description>&apos;Going against the grain&apos; is more than a cliché when you&apos;re weighing the merits of one paper characteristic over another. Learn how paper&apos;s grain direction affects the finish of your jobs.</description>
	</item>
	<item>
		<title>Center for Information Society Studies: Call for Papers</title>
		<link>http://tc.eserver.org/14234.html</link>
		<guid>http://tc.eserver.org/14234.html</guid>
		<description>A current list of CFP&apos;s from a variety of disciplines and professional groups.</description>
	</item>
	<item>
		<title>ATTW Calls for Papers Database</title>
		<link>http://tc.eserver.org/13549.html</link>
		<guid>http://tc.eserver.org/13549.html</guid>
		<description>This section of the ATTW site is available to all visitors. It allows you to post or view calls for journal articles, conference presentations, award nominations, etc.</description>
	</item>
	<item>
		<title>Calls for Papers: Technical Communication</title>
		<link>http://tc.eserver.org/10020.html</link>
		<guid>http://tc.eserver.org/10020.html</guid>
		<description>The EServer CFP site is a database-driven collection of calls for papers in several fields, including TC.</description>
	</item>
	<atom:link href="http://tc.eserver.org/dir/Paper.xml" rel="self" type="application/rss+xml"/>
</channel>
</rss>