Writing in Multimodal Texts    

Frequently writing is now no longer the central mode of representation in learning materials--textbooks, Web-based resources, teacher-produced materials. Still (as well as moving) images are increasingly prominent as carriers of meaning. Uses and forms of writing have undergone profound changes over the last decades, which calls for a social, pedagogical, and semiotic explanation. Two trends mark that history. The digital media, rather than the (text) book, are more and more the site of appearance and distribution of learning resources, and writing is being displaced by image as the central mode for representation. This poses sharp questions about present and future roles and forms of writing. For text, design and principles of composition move into the foreground. Here we sketch a social semiotic account that aims to elucidate such principles and permits consideration of their epistemological as well as social/pedagogic significance. Linking representation with social factors, we put forward terms to explore two issues: the principles underlying the design of multimodal ensembles and the potential epistemological and pedagogic effects of multimodal designs. Our investigation is set within a research project with a corpus of learning resources for secondary school in Science, Mathematics, and English from the 1930s, the 1980s, and from the first decade of the 21st century, as well as digitally represented and online learning resources from the year 2000 onward.

Bezemer, Jeff and Gunther Kress. Written Communication (2008). Articles>Writing>Multimedia

Little Players, Big Shows: Format, Narration, and Style on Television's New Smaller Screens    

This article highlights the role that aesthetics play in television's current convergence with mobile telephones and portable media players like the iPod. I contend that contemporary television style does not just constitute a response to the demands of technological convergence -- it is rather an integral component of that which allows television to merge with new devices in the first place. When we engage with style as a precursor to these developments, important continuities emerge between the aesthetics of the small screen and those of the new smaller screens. These continuities underscore that convergence is at once a technical and aesthetic process that entails the hybridization of hardware and cultural forms.

Dawson, Max. Convergence (2008). Articles>Multimedia>Video

Early Home Cinema    

Current developments in high-definition technological systems for home viewing link definitively with early Home Cinema, as practised from the late 1890s, as an alternative to public spectatorship. The traditions of Home Cinema, in encompassing degrees of informality, interaction and control within domestic exhibition, served to lay foundations for a televisual experience which, today, having come full-circle, is defining itself once more as `Home Cinema'.

Chalke, Sheila. Convergence (2008). Articles>Multimedia>Video>History

iMovie Tutorial: Capturing Video

This is one in a series which will take you through the act of capturing, editing, and exporting a video using Apple iMovie.

Iowa State University (2002). Design>Multimedia>Editing>Video

Cutting and Arranging Clips

Once you have successfully captured your video clips, you will want to edit and arrange them to create you movie. It is very rare to flawlessly capture exactly what you need, with the exact in and out points that you want. You will need to trim unwanted frames and footage from your clips.

Iowa State University (2002). Design>Multimedia>Editing>Video

Exporting to QuickTime or for use with iDVD

You have this great project that you've just finished, and you need to bring it into another program, display it on your web site, or turn it in on CD or DVD. To do this, you will need to export your movie. iMovie has several 'built-in' configurations that take much of the guesswork out of compressing your video for optimal playback on one of those media types. I often find, however, that the standard choices are not quite what I want or need. This is when the Expert options come into play.

Iowa State University (2003). Design>Multimedia>Video>DVD

Using New Media to Tame a Crisis

New media have drastically altered the way we communicate, particularly during a crisis. With the blogosphere, Web 2.0, Second Life and social media sites like Flickr, Twitter, Blogger, Facebook and MySpace, it seems that a new way to spread information crops up on a daily basis. Since crises can originate or be perpetuated online, communicators must incorporate social media into their existing media monitoring efforts.

Griffin, Chip. Communication World Bulletin (2007). Articles>Business Communication>Multimedia>Crisis Communication

An iDVD Slide Show

Hardware is easy to talk about, test, evaluate, review and sell. Software takes a little more study. Which is why we remain one of the very few imaging publications to review software in any depth. Most people find software is a solid that must be chewed to derive any nutritional benefits. And so they chew and chew and chew. But, no matter how much they chew, the stuff is still pretty hard to swallow.

Electric Escape (2003). Articles>Presentations>Multimedia>DVD

Ethics and Accountability in the New Media Environment

In May, I had the pleasure of participating in the IABC Newfoundland & Labrador 20/20 Visionary Communications conference. Jo-Anne Polak of Hill & Knowlton, while presenting her thoughts about contemporary crisis communication, made a comment that I haven’t stopped thinking about since her presentation. Jo-Anne pointed out that after September 11th, journalists have had to become more competitive and aggressive because media sources have exploded in number, and technology has provided immediate electronic delivery.

Hattori, Todd. Communication World Bulletin (2006). Articles>Business Communication>Risk Communication>Multimedia

The Ears Have It: Podcasting in the Enterprise and Out   

Podcasting is more than a platform for reviews or polemic. It's also a powerful tool within the enterprise for training, for marketing, and for documentation. Imagine being able to carry product information or supplementary material with you and not have to worry about stacks of paper? You can do that with a podcast.

DMN Communications (2008). Articles>Multimedia>Audio>Podcasting