A directory of resources inthe field of technical communication.


23 found.

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Are You Cultured?

When a company decides to globalize its site, the Web team often learns the taboo colors and appropriate dress codes of a given culture, translates the text, and launches. But cultural differences run deeper than visual appearance or language; they reflect strong values. Rarely do globalized sites incorporate the nuances of a culture's social hierarchy, individualism, gender roles, time-orientation, or truth-seeking attributes.

Marcus, Aaron. Dr. Dobb's (2003). Articles>Web Design>Globalization>Localization


Complementing Business Case Studies with Humanitarian Case Studies: A Means of Preparing Global Engineers   (peer-reviewed)   (members only)

Business case studies have been a standard pedagogical tool in technical communication classrooms. However, the expansion of engineering practice-including the design and implementation of appropriate technology in the developing world-suggests the need to complement such studies. This paper analyzes three business and three humanitarian case studies. It highlights the complexities of audience and context that distinguish the humanitarian case studies, and it argues that incorporating humanitarian cases into technical communication courses would promote higher levels of learning, student engagement, and the global citizenship that will be requisite for all engineers in the twenty-first century.

Berndt, Annette and Carla Paterson. IEEE Transactions on Professional Communication (2009). Articles>Education>Engineering>Globalization


A Curriculum for the Research and Practice of International Technical Communication   (peer-reviewed)   (members only)

It is no secret that businesses around the world need to compete globally in order to survive. What is a secret is that technical communicators in every country in the world are untrained to deal with the issues, deadlines, standards, and quality measures necessary to address the needs of global businesses. This paper offers some ideas and justification for a curriculuum in international technical communication.

Hoft, Nancy L. Technical Communication Online (1995). Articles>Education>Globalization


Designing Web Sites for International Audiences  (link broken)   (PDF)

International online access is growing at an amazing rate. In China alone, the number of individuals with Internet access grew from roughly 2 million users in 1999 to over 25 million users today. As a result of various international programs in both the public and private sectors, online access is now poised to expand rapidly throughout the world. For technical communicators, this projected growth means an increasing international client base that can use online media to access technical materials. As international clients and co-workers gain online access, technical communicators will need to devise design strategies for effective online materials for this audience.

St. Amant, Kirk R. Intercom (2003). Design>Web Design>Globalization


English: A Global Language?

English is one of the most powerful tools in the world today. Why English and not another language? Writer Jeff Leiper offers some answers.

Leiper, Jeff. Writer's Block (1998). Articles>Language>Globalization


G/localization: When Global Information and Local Interaction Collide

Glocalization is the ugliness that ensues when the global and local are shoved uncomfortably into the same concept. It doesn't sit well on your palette, it doesn't have a nice euphoric ring. It implies all sorts of linguistic and cognitive discomfort. This is the state of the global and local in digital communities. We have all sorts of local cultures connected through a global network, resulting in all sorts of ugly tensions. Designers who work with networks must face these tensions and design to take advantage of the global while not destroying the local. This is a hefty challenge and one that i want us to dive into.

Boyd, Danah. Danah.org (2006). Articles>Web Design>Globalization>Localization


Review: The Global English Style Guide: A Review

Many good style guides exist. Why do technical writers need another style guide? Unlike other style guides, this book covers grammatical structures, not only particular terms. The book has more than 200 pages of text (plus 4 appendices) that give detailed explanations of both good practice and bad practice.

Unwalla, Mike. TechScribe (2008). Articles>Reviews>Style Guides>Globalization


Global Training, Multicultural Course Design and Delivery: The Impact on Cultural Style Adjustments of Faculty and Global Training Instructors   (peer-reviewed)

Globalization is a reality for businesses and institutions of higher education. Furthermore, many U.S. based firms are expanding their businesses beyond domestic markets. These trends indicate that U.S. born individuals are likely to study or work in multicultural environments domestically and abroad. Research suggests that faculty and trainers adapt their teaching style and classroom policies to accommodate multicultural learners. Disconnections may arise, however, regarding the willingness to include these accommodations. The present exploratory study investigates the inclination and extent to which faculty and trainers adjust their teaching style, content, and policies to adapt to multicultural learners; namely, graduate and undergraduate business students and business professionals enrolled in training.

Day, Christine Roberta and Crissie M. Frye. Rhetoric, Professional Communication, and Globalization (2011). Articles>Education>Instructional Design>Globalization


Globalization, Nationality and Commodification: The Politics of the Social Construction of the Internet   (peer-reviewed)   (members only)

Theories of the social construction of technology help to identify ways in which social forces can influence the development of communication media such as the internet, but often fail to pay sufficient attention to the ways that social structures constrain the agency of those who are most central to the social construction processes. This article examines some decisions concerning the domain name system of the internet and finds that such structural concerns add a needed dimension and can illuminate the power relations that help to shape the role of the internet in the tension between national and global structures of communications.

Hrynyshyn, Derek. New Media and Society (2008). Articles>Technology>Cultural Theory>Globalization


Globalization, Pedagogy, and Research

Four presentations about the teaching of scientific and technical communication programs in a highly international industry climate.

Cleary, Yvonne, Clinton R. Lanier, Russel Hirst and Kirk R. St. Amant. CPTSC (2005). Presentations>Education>Globalization


Going Global: A Case Study of Rhetorical Invention, Packaging, Delivery, and Feedback Collection   (peer-reviewed)   (members only)

When the primary aim of global, professional communication expands to include rapport building in addition to information sharing, basic parts of the communication process must be reevaluated. Such an assessment was conducted through a case study of a team that adapted a US training seminar for a Japanese audience. The team's strong emphasis on the communicative aim of relationship building illustrated how traditional conceptions of rhetorical invention, packaging, delivery, and feedback collection might be revised. For practitioners and educators, the findings of this case study prompt a reevaluation of the rhetorical abilities that are required in global professional communication contexts.

Melton, James H., Jr. IEEE Transactions on Professional Communication (2009). Articles>Business Communication>Globalization>Case Studies


Graphic Design with the World in Mind  (link broken)   (PDF)

In the past twenty years, two developments have had an important impact on the creation and design of communication: the appearance of personal computers on every desktop, equipped with 'user-friendly' authoring and design software, and the globalization of world markets.

Locke, Nancy A. Intercom (2003). Design>Graphic Design>Globalization


How XML is Shrinking The World Through Globalization

With XML, the flow of information and documents around the world has never been greater - with its robust and flexible format that enables sharing of data stored in multiple formats. As a result, XML is shrinking the global marketplace and opening doors to new markets that had previously been hindered by compatibility issues. The last and arguably most important mile in reaching new markets, however, is often in localizing or tailoring communications to fit the particular audience, whether by translating languages to ensuring sensitivity to local nuances and culture.

Seawick, Bill. IDEAlliance (2004). Articles>Content Management>Globalization>XML


The Impact of Globalization on User Interface Design

Did you ever try to use a machine that has been programmed in a foreign language? Or perhaps, even with an unfamiliar character set? Suddenly everything seems to be different although only the language has changed. This is the situation faced by many foreign users that work with German machines.

Zühlke, Detlef, Alexander Bödcher and Kersitn Röse. Tekom (2006). Articles>User Interface>Globalization>Localization


Intercultural Rhetoric in the Technical Communication Curriculum: A Review of the Literature   (peer-reviewed)

Although many scholars in technical, professional, and business communication have argued for the inclusion of intercultural rhetoric and communication in technical communication curricula, several key tensions have emerged from this effort. These tensions center upon the competencies most necessary for graduates of our programs, as well as approaches for understanding and teaching intercultural communication. This literature review presents a discussion and critique of literature in the field based on articles collected from several major journals as well as book sections in the areas of technical, professional, and business communication; it also offers recommendations for further research and development in this area.

Scott, Jennifer Bracken. Rhetoric, Professional Communication, and Globalization (2010). Articles>Education>Rhetoric>Globalization


Journal of Rhetoric, Professional Communication, and Globalization   (peer-reviewed)

This Journal publishes articles on the theory, practice, and teaching of technical and professional communication in critical global contexts such as business, manufacturing, law, health, technology, environment, and others. The Journal concentrates on the intercultural dimensions of professional communication across a range of professional, technical, and cultural contexts and using various communication media. As a global initiative, the journal welcomes manuscripts with diverse approaches and contexts of research, but manuscripts are to be submitted in English and grounded in relevant theory and appropriate research methods.

RPCG. Journals>Business Communication>Rhetoric>Globalization


A Meta-Analysis of the Cultural Propositions about Conflict Management Styles in Face-Negotiation Theory   (peer-reviewed)

Among the most influential intercultural communication theories is Ting-Toomey's face-negotiation theory. The theory has undergone a number of refinements over the past two decades and has emerged as one of the most cited theories in intercultural business communication research. The theory posits that face or "identity respect and other-identity consideration" is maintained and negotiated in communications and interactions of members of all cultures; however, it is perceived and enacted differently across cultures as a function of the cultural dimensions of individualism and power distance. Our study is a meta-analysis of all research that we could find that has been conducted about the cultural propositions related to conflict management styles in face-negotiation theory. Specifically, these propositions state that individualist cultures tend to use more dominating conflict management styles whereas collectivist cultures tend to use more integrating, compromising, avoiding, and obliging conflict management styles. We integrate findings across studies to answer the degree to which these theoretical propositions are answered by empirical research.

Cardon, Peter and Ephraim Okoro. Rhetoric, Professional Communication, and Globalization (2010). Articles>Workplace>Collaboration>Globalization


The Multiculturalist: Beyond One Single Perspective

Cross-cultural encounters are experienced on different levels: While some managers head home from a business trip feeling that the world is small and essentially the same everywhere, others have the ability to sense the hidden differences. These "multiculturalists" see the deep culture that lies behind the curtains of globalization.

Shaules, Joseph. TC World (2009). Articles>Business Communication>International>Globalization


One Message, Many Cultures: Best Practices for Global Communication

Corporate communication is the lifeline of any organization—crossing cultures, perceptions and language barriers to reach employees around the globe. Messages must be delivered accurately, while strengthening the organization’s position, building trust between the organization and the employee, and communicating a message that is not only current to local issues but relevant to each employee.

Stokes Thomas, Annita. Communication World Bulletin (2008). Articles>Communication>Globalization>International


Seeing the Wood for the Trees: Reassessing Research Agendas in Specialized Translation   (PDF)   (peer-reviewed)

There is a case for widening the scope of translation—and in- deed professional communication—to encompass the broader communication community as a whole because, ultimately, we are all concerned with communicating information effectively. Surely the relatively ancillary modalities of individual languages come a fairly distant second?

Byrne, Jody. ConneXions Journal (2013). Articles>Research>Technical Translation>Globalization


Untangling the Technology Cluster: Mobile Telephony, Internet Use and the Location of Social Ties   (peer-reviewed)   (members only)

Among the communication technologies introduced in the developing world during the past century, none has grown more rapidly than mobile telephony.Yet the impact of mobile phone use on social relationships has received limited systematic study. This article examines the factors associated with mobile phone usage in the south Indian state of Kerala and the social structural consequences of such usage, particularly the composition and location of the social ties maintained through mobile technologies. Bivariate analysis of mobile phone usage and network composition shows that frequent users have fewer local ties and more external ties than non-frequent users. However, these effects are due largely to the association of email and mobile phone use. The article shows that internet use increases, while mobile phone use decreases the geographical diversity of social ties. The implication is that mobile telephony and internet technologies may have different consequences for the globalization process.

Sooryamoorthy, Radhamany and B. Paige Miller. New Media and Society (2008). Articles>Technology>Mobile>Globalization

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