The online content industry has experienced its first real shakeout. Good! It toppled many high-profile online content venues and left others reeling, scrambling, and retrenching -- but it was absolutely necessary. 2001 should be an especially exciting and interesting year for the online content industry. The need for quality online content continues to expand with the Internet's popularity. However, the online content industry doesn't work like traditional media. Also, it has become painfully obvious that you really must have a solid business model to succeed in this field. Time to stop clinging to outdated assumptions about media, and to take a hard look at how online media really works. As food for thought, here are Amy's top tips for online content businesses in 2001.