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E Commerce

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Ad Conversion Rate Influenced by Time (Not Click Rate)

Time is an important design variable to understand. Your user experience is effected by it no matter what user experience you are serving up and the rules are different for every context. For example, the "three click rule" (users must get to their destination within three clicks) applies to e-commerce primarily but not to mortgage education, financial services usability or reading the New York Times online.

Spillers, Frank. Demystifying Usability (2004). Design>Web Design>User Experience>E Commerce


Ads Are Here To Stay: Planning For Ad Placement

Site advertisements can interfere with content and disrupt layout. Yet they are most often part of website requirements, forcing IAs to come up with strategies for incorportating them. Is there a graceful way to handle ads online?

Kirtland, Alex. Boxes and Arrows (2005). Design>Web Design>Marketing>E Commerce


After Launching 300 Content Websites, These Are My Observations

To help those people who are considering going online and to offer some thoughts to those who already have a website here are 10 observations I’ve made over the last few months.

SubHub (2008). Articles>Publishing>Online>E Commerce


Amazon, You Just Lost $82.62

The purpose of this article is to openly display my disgust with Amazon and to discuss the implications. On Monday, 11-June-2000, I ordered a gift certificate from Amazon.com. I was going to use the certificate for Father's Day, however Amazon failed to send the certificate in time. So, I drove to Barnes and Noble, bought some books, and bought a gift certificate. Amazon just lost $82.62.

Rhodes, John S. WebWord (2001). Design>Web Design>Usability>E Commerce


Amazon: No Longer the Role Model for E-Commerce Design

Many design elements work for Amazon.com mainly because of its status as the world's largest and most established e-commerce site. Normal sites should not copy Amazon's design.

Nielsen, Jakob. Alertbox (2005). Design>Web Design>E Commerce>Usability


And Then There Were Adwords... An Introduction

If you have been looking into Internet marketing, you have probably seen Adwords mentioned now and again. Why don’t we cover the basics of the program. Adwords is the name of the pay-per-click system offered by Google on its search engine.

Pires, Halstatt. Ezine Articles (2006). Articles>Web Design>E Commerce>Search


Are the Product Lists on Your Site Reducing Sales?   (PDF)

You can increase sales on your site as much as 225% by offering sufficient product information to your customers at the time they need it. One way to do this is to develop product lists that don't require shoppers to bounce back-and-forth between the list and individual product pages.

User Interface Engineering (2004). Design>Web Design>Usability>E Commerce


B2B Usability

User testing shows that business-to-business websites have substantially lower usability than mainstream consumer sites. If they want to convert more prospects into leads, B2B sites should follow more guidelines and make it easier for prospects to research their offerings.

Nielsen, Jakob. Alertbox (2006). Design>Web Design>Usability>E Commerce


Beating the Checkout Blues

Depending on which research report you read, roughly 25% to 75% of online shoppers abandon their shopping carts before consummating the deal. Despite the disparity in numbers, all the research firms agree on one thing: that's way too many.

Greenwood, Wayne. Cooper Interaction Design (2001). Design>Web Design>Usability>E Commerce


Being Human is Good Business

Your customers are the reason your company exists: serving and retaining them is essential. Results from a recent JD Power retail banking satisfaction study show that poor customer service is the most common reason why customers switched banks in 2010. Of respondents, 37% who changed their primary bank did so because of poor customer service at their previous bank. If you don’t recognize the value of your customers, they leave. If you treat them with compassion and respect, you can inspire their loyalty.

Smaby, Kristin. List Apart, A (2011). Articles>User Centered Design>User Experience>E Commerce


Better Web Forms: Redesigning eBay's Registration

Even the smallest adjustments to a page's design, layout, and content can make a major improvement in the overall quality of the page. Taking a fresh look at sections of a site that have been ignored for a while can give you an entirely new perspective. By making small incremental changes and testing them against real world scenarios, we can more easily focus on continuous improvement without going back to square one every time.

Dimon, Garrett. Digital Web Magazine (2007). Design>Web Design>Forms>E Commerce


Beyond Functionality

Some organisations still take a function-centric approach to their online transactions with customers. Functionality is king, and interactions with the customer are seen as secondary.

Usability by Design (2005). Design>Web Design>Usability>E Commerce


Beyond the Buy Button in E-Commerce

The best way for e-commerce sites to increase subsequent orders is to treat customers well after they place their initial order.

Nielsen, Jakob. Alertbox (2004). Design>Web Design>Usability>E Commerce


Build a Shopping Cart Application Using XForms

This tutorial focuses on key aspects of the W3C XForms 1.0 standard to produce a fully functional Web-based shopping cart. With this approach, the reader will get a good start at creating real-world applications with XForms, without having to learn the entire XForms specification.

Speicher, Steve K., Keith Wells, Jan J. Kratky and Kevin Kelly. IBM (2007). Design>Web Design>E Commerce>XForms


Building Mashups with JSONP, jQuery, and Yahoo! Query Language

In the previous article of this series, we introduced JSONP (JSON with Padding) as a way to overcome browser same-origin policy limitations while combining and presenting data from third-party sources. This article continues this process and shows you how to use Yahoo! Query Language (YQL), a JSONP service from Yahoo!, to build a mashup Web page using jQuery.

Özses, Seda and Salih Ergül. IBM (2009). Articles>Web Design>E Commerce>JavaScript


Building Trust on Ecommerce Home Pages

While the presence of many trust elements, aids, and cues throughout an ecommerce site contributes to customers’ perception of its trustworthiness, as UX designers, we can build greater trust by including and appropriately placing these identified trust elements on a site’s home page, as this article describes.

Kirmani, Shazeeye. UXmatters (2011). Articles>Web Design>User Experience>E Commerce


Can Internet Shoppers Be Described by Personality Traits?

Personality traits are used to describe the strong consistencies that people demonstrate in their behavior across time and situations. People display behaviors that fall into a continuum of trait extremes. This behavior can be malleable to the situation such as the differences in behaviors across various shopping venues. For example, while consumers may not hesitate to give their credit card to a cashier or give personal or credit card information over the phone, research has shown that many consumers are concerned with online security. Therefore, this study explores Internet purchasing behaviors and the following personality traits: Vigilance and Openness to Change.

Copas, Gina M. Usability News (2003). Design>Web Design>E Commerce


The Case Against Micropayments

Micropayments are back, at least in theory, thanks to P2P. Micropayments are an idea with a long history and a disputed definition - as the W3C micropayment working group puts it, '... there is no clear definition of a 'Web micropayment' that encompasses all systems,' but in its broadest definition, the word micropayment refers to 'low-value electronic financial transactions.'

Shirky, Clay. OpenP2P (2000). Design>Web Design>E Commerce>Micropayments


The Case Against Micropayments

P2P creates two problems that micropayments seem ideally suited to solve. The first is the need to reward creators of text, graphics, music or video without the overhead of publishing middlemen or the necessity to charge high prices. The success of music-sharing systems such as Napster and Audiogalaxy, and the growth of more general platforms for file sharing such as Gnutella, Freenet and AIMster, make this problem urgent.

Shirky, Clay. O'Reilly and Associates (2000). Articles>Web Design>E Commerce>Micropayments


The Case For Micropayments

I predict that most sites that are not financed through traditional product sales will move to micropayments in less than two years. Users should be willing to pay, say, one cent per Web page in return for getting quality content and an optimal user experience with less intrusive ads. Once users pay for the pages, then they get to be the site's customers, and the site will design to satisfy the users' needs and not the advertisers' needs.

Nielsen, Jakob, Kara Pernice Coyne and Marie Tahir. Alertbox (1998). Articles>Web Design>E Commerce>Micropayments


Chinese Banks Homepage Usability Research Report

The homepages of three leading Chinese retail banks are assessed for their usability.

Zhao, Ming. uiGarden (2006). Articles>Web Design>Usability>E Commerce


Close the Sale With Persuasive Design

Persuasive design techniques focus on "getting the lead" or "closing the sale". Here are some techniques to help you do just that.

TechRepublic (2007). Articles>Web Design>Persuasive Design>E Commerce


Components of E-Commerce   (PDF)   (members only)

This article explains what you need to setup an ecommerce business starting with the basics of business and leading to the new technology of e-commerce. Even though there has been many e-businesses that have failed recently, e-commerce is growing at a record pace. Many businesses are trying to setup store fronts in cyberspace, and many more are creating businesses for the sole purpose of selling stuff on the web.

Wokosin, Linda. STC Proceedings (2002). Design>Web Design>E Commerce


Connecting the Online and Offline Customer Experience

A well-constructed online and offline approach will ensure that customers are receiving the same levels of service, irrespective of how they ‘touch’ the organisation, and they will receive the same brand and proposition messages and as a result, customers will be more likely to buy from them and existing customers will be less likely to switch to competitors.

Cherryleaf (2010). Articles>User Experience>E Commerce>Usability



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