Low Bandwidth and the Highs of Web Design

The emergence of Internet was, and still is a fascinating thing to happen in technology firmament. The ease and the comforts of connecting to people, defying geographical boundaries, and getting a global audience for businesses were unparalleled -- first of its kind ever. So wonderful a thing has, unfortunately, got its share of woes -- the connection speed. The bandwidth of Internet connectivity was considerable at the time when it was entirely new to the world. The newness of the medium did not let it know to the excited lots of users and beneficiaries. Gradually, when people wished for more speed, they earnestly expected that things will turn favorable in the times ahead. Strategy is not something entirely applicable to chart out the direction of a corporation. Yeah, Your web design has to be strategized as well if you wish to serve your target audience in business friendly manner.

Azam, Rahbre. Amateur Writerz (2008). Articles>Web Design>Technical Writing>User Centered Design

What About the User?

When IT professionals meet to talk about Internet and Intranets, the focus is invariably on technology. Active Server, Java applets, browsers, cookies, XML, scripting, secure sockets, JDBC, push, etc. It is rarely that any attention is given to what makes good content. What does the user want? And most users are actually 'readers'.

HyperWrite (2001). Design>Web Design>Writing>User Centered Design

The Writing, not the Words

Individual words are simply tools. Similarly, a particular color is a tool to a painter, and a given note to a musician. To write copy while focused on power words is like painting by numbers. You achieve a recognizable outcome with absolutely no creativity or life. No passion, no originality. Copywriting 'by numbers' may be good enough for some people. But if you have aspirations to write great copy, to make your mark -- you need to think beyond that.

Usborne, Nick. ClickZ (2003). Articles>Web Design>Writing>User Centered Design

Writing as an Asynchronous Conversation

Conversation is a theme that flows through all the work we do as technical communicators. Every use of your web site is a conversation started by a busy site visitor.

Redish, Janice C. 'Ginny'. STC Proceedings (2008). Presentations>Web Design>Writing>User Centered Design

Designing Websites

The parallels between the theories of technical communications and those of web design are very similar, the key aim is to keep the audience in mind at all times. The way you structure and present the information is also important, as is a sense of usability of the content itself.

McLean, Gordon. One Man Writes (2009). Articles>Web Design>Technical Writing>User Centered Design

Is Self-Centered Web Copy Hurting Your Websites?

Web developers frequently launch websites with self-absorbed web copy, which turns off visitors and kills conversions. Who’s to blame? Self-absorbed copywriters and business owners. To engage prospects and turn them into customers, web copy needs to appeal to the visitor’s self-interest.

Webdesigner Depot (2009). Articles>Web Design>Writing>User Centered Design

Tips When Writing for the Web 

On the web, write in small digestible chucks, which fit into the information hierarchy. To create your hierarchy, outline the website as you would for printed material. Then examine the site’s purpose and outline the main sections (e.g. words people use to navigate) and the links within those heads. Test it before it goes online.

Walsh, Ivan. I Heart Tech Docs (2007). Academic>Web Design>Writing>User Centered Design