#28379
検索を行うとき、ユーザの頭に浮かぶのは、慣れ親しんだ言葉だ。もし使い古された言葉よりも、造語や新語を使っているならば、ユーザは貴方のサイトをみつけることはない。
Nielsen, Jakob. U-Site (2006). (Japanese) Design>Web Design>Writing>Usability
#20624
"About Us" -- Presenting Information About an Organization on Its Website
Study participants searched websites for background information ranging from company history to management biographies and contact details. Their success rate was 70%, leaving much room for usability improvements in the 'About Us' designs.
Nielsen, Jakob. Alertbox (2003). Articles>Web Design>Usability>Writing
#29941
Blah-Blah Text: Keep, Cut, or Kill?
Introductory text on Web pages is usually too long, so users skip it. But short intros can increase usability by explaining the remaining content's purpose.
Nielsen, Jakob. Alertbox (2007). Articles>Web Design>Writing>Usability
#13048
Blurbs: How to Write Them for Web Pages
On the web, a blurb is a line or short paragraph (20-50 words) that evaluates (or at least summarizes) what the reader will find at the other end of a link. A good blurb should inform, not tease. Usability testing will help you determine the best way to lay out your blurbs, but this document will help you write the content.
Jerz, Dennis G. Seton Hill University (2001). Design>Web Design>Writing>Usability
#10531
Concise, Scannable, and Objective: How to Write for the Web
Studies of how users read on the Web found that they do not actually read: instead, they scan the text. A study of five different writing styles found that a sample Web site scored 58% higher in measured usability when it was written concisely, 47% higher when the text was scannable, and 27% higher when it was written in an objective style instead of the promotional style used in the control condition and many current Web pages. Combining these three changes into a single site that was concise, scannable, and objective at the same time resulted in 124% higher measured usability.
Morkes, John and Jakob Nielsen. Alertbox (1997). Design>Web Design>Writing>Usability
#10410
Guidelines for Authoring Comprehensible Web Pages and Evaluating Their Success 
The guidelines presented in this article should enable authors to create Web pages that their readers can understand. They should also enable evaluators to judge the comprehensibility of Web pages. The guidelines are explained and supported by an examination of relevant research and usability studies.
Spyridakis, Jan H. Technical Communication Online (2000). Design>Web Design>Writing>Usability
#19018
A dead fragment of text is what's left after a usability expert has had his or her way with some perfectly good copy. The process works a little like this... First, take some great text that engages the reader on a number of levels. Here are a few words from Martin Luther King, Jr.: 'I have a dream that my four children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.' Now cut that back to make it more 'usable': 'Have sons judged by character and not color.' What are you left with? A brief, but dead, fragment. The substance of the communication remains, but the soul has been ripped out of it.
Usborne, Nick. ClickZ (2001). Articles>Writing>Usability>Web Design
#30194
Long vs. Short Articles as Content Strategy
Information foraging shows how to calculate your content strategy's costs and benefits. A mixed diet that combines brief overviews and comprehensive coverage is often best.
Nielsen, Jakob. Alertbox (2007). Articles>Web Design>Usability>Writing
#25364
When you make a web page easy to grasp, in the very first 10 seconds after a visitor arrives, you can both increase its credibility and improve its search engines ranking. Rachel shares precise methods for composing effective text for Web sites.
McAlpine, Rachel. Wise-Women (2004). Design>Web Design>Writing>Usability
#31906
Writing Style for Print vs. Web
Linear vs. non-linear. Author-driven vs. reader-driven. Storytelling vs. ruthless pursuit of actionable content. Anecdotal examples vs. comprehensive data. Sentences vs. fragments.
Nielsen, Jakob. Alertbox (2008). Articles>Web Design>Writing>Usability
#33458
About Us Information on Websites
We found a 9% improvement in the usability of About Us information on websites over the past 5 years. But companies and organizations still can't explain what they do in one paragraph.
Nielsen, Jakob. Alertbox (2008). Articles>Web Design>Usability>Writing
#34291
First Two Words: A Signal for the Scanning Eye
Testing how well people understand a link's first 11 characters shows whether sites write for users, who typically scan rather than read lists of items.
Nielsen, Jakob. Alertbox (2009). Articles>Web Design>Writing>Usability
#34686
#34905
リンクの最初の11文字がどれだけ理解されるかをテストすれば、そのサイトがユーザのために書かれたかものかどうかがわかる。ユーザというのはリストの項目を全部読む、というよりは、流し読みをするものだからだ。
Nielsen, Jakob. Usability.gr.jp (2009). (Japanese) Articles>Web Design>Writing>Usability
